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  • BCG Matrix: Star Question Mark

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    Afshan Habib
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    The BCG matrix classifies business units into four categories based on their relative market share and market growth. Stars have a high relative market share in high-growth markets, question marks have high market share but are in low-growth markets, dogs have low relative market share and are in low-growth markets, and cash cows have high relative market share but are in low-growth markets.

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    BCG

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    The BCG matrix classifies business units into four categories based on their relative market share and market growth. Stars have a high relative market share in high-growth markets, question marks have high market share but are in low-growth markets, dogs have low relative market share and are in low-growth markets, and cash cows have high relative market share but are in low-growth markets.

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    2 views2 pages

    BCG Matrix: Star Question Mark

    Uploaded by

    Afshan Habib
    The BCG matrix classifies business units into four categories based on their relative market share and market growth. Stars have a high relative market share in high-growth markets, question marks have high market share but are in low-growth markets, dogs have low relative market share and are in low-growth markets, and cash cows have high relative market share but are in low-growth markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    BCG MATRIX

    Star

    Question mark

    Dog Cash cow

    Relative market share (cash generation)

    HIGH LOW

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