Buyers Only

An information product creators guide to writing and marketing so that people with problems will buy Alexis Dawes

Desperate Buyers Only An information product creators guide to writing and marketing so that people with problems will buy Copyright 2006 Alexis Dawes Web Profit Engine P.O. Box 516 Summerfield, FL 34492-0516 http://www.DesperateBuyersOnly.com Notice of rights All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

Table of Contents
My Story 4 6 How To Get The Most Usage From This Manual

How To Choose Topics That Attract Readers Like Bee's To Honey - (It has NOTHING to do with "Doing What You Love") 7
One more great point about selling to desperate prospects... 26

Quick Content Creation - The Formula to Short, Sweet & Valuable 27

Turning free apples into $5 apple juice - how I get free and sell high Compiling insider secrets - even when you're on the outside The key to writing so readers 'get it,' love it, and take action Add the cherry on top Price it and put it on the shelf 27 30 34 35 36

How to Eat an Entire Army of Competitors for Breakfast and Still Come Out Smelling Like a Rose 39
The 5 Point Fish Hook 41 The 5 Point Fish Hook at work 47 The 5 Point Fish Hook meets the sales letter 50

Marketing Survival Guide - How to thrive like an Olympic gold medalist in a sea of mere trophy winners 66
Anatomy of a $200 a Day Site 71 Anatomy of a $2,600 Site 79 How to market your information product when there are an abundance of freebie sites 82

Appendix 83
Where do readers congregate online? A sample Elance project description Where do readers congregate online? Research results checklist 86 Desperately Seeking Problems 87 Is This Really a Topic for Desperate Readers? 90 Report Outline Templates 94 Sales Letter Outline 95 Collecting The Cash 96 Final Words 98 FREE 30 Minute Telephone Consultation 99 84

My Story
I was born a writer. That's just my designated gig it life. But it doesn't mean I always enjoy doing it. That's why you'll rarely see my name attached to magazine articles and other works that only pay me once. I learned a long time ago that it only costs a week or so more to sit down and write an entire report, versus a 1,500 word magazine article. For that extra weeks worth of work, you can get paid continuously for months or years to come. Whereas an article may yield $500 up front, a byline and a nice mimento for your great grandkids to look at in 50 years. Whoopee. And I don't have to worry about my self-published reports going out of print and ending up on the remainder aisle for $5, where I'll get a 20 royalty per book. I can update them at will, and keep on collecting the same $24.95. Granted, it's not the same emotional gratification as seeing your book on the bookshelf at the local Barnes & Noble. But I got over it. I'd rather live in obscurity and have cash in my pocket everyday, than be at the mercy of a publishing houses budget slash. But it wasn't always such a cakewalk for me. I didn't always have the luxury of collecting cash everyday. In the beginning of my online sales adventures I read the advice of all kinds of authors who taught about writing e-books and that sort of stuff. There's quite a bit of good info out there. But none of it really struck a chord with me. I'm not one of those "do what you love and the money will follow" type of people. There are certain things I love to do, that I don't care to make money from. I just want to enjoy the sheer pleasure of doing it, and nothing else. So I looked at it from a different angle.

Instead of wondering how I could profit from the things I enjoyed, I began looking at the things that made my life unbearable. I asked myself, "What dreadful problems have I overcome, and could teach others to do in the same situation?" That began my path to a new way of thinking, and a far more efficient tactic for writing. As I considered the difficult challenges that life had set up for me, I realized that a handful of my most pressing problems have had solutions that were simple and cut to the chase. The thing that often takes us the longest to solve our problems is the actual leg work it takes to find a solution. So I figured instead of writing about things that I enjoyed, I would write on how to solve very specific, very difficult to solve problems. It's really a no-brainer. If you have a problem that's making your stomach churn day and night, causing you to lose sleep, get into arguments with your significant other, lose/gain weight, or just plain worry endlessly - it's a serious issue. You want a solution, and you want it quickly. THAT'S the type of audience I wanted. The one's who needed a problem solved, and didn't care for 200-page manuals to get to the solution. After my revelation I sat down for an hour and wrote a 6-page report on how to get a bank account if you've been placed in the ChexSystems. I put up a web site back in November 2004. Since then I've written several more information products for desperate buyers. And I've been generating sales on a daily basis since then. I'm talking Christmas, holidays, everyday. The money doesn't stop. As long as the problem exists, I make money. So put away all your preconceived notions about the workings of the information publishing business. And be prepared to learn a technique that nearly guarantees you'll always have a productive, cash producing business.
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How To Get The Most Usage From This Manual

1) Read through it once. Don't highlight anything. Don't take notes. Just

acclimate your brain with the ideas presented.

2) Print out page 93 and keep it in your immediate workspace. Even if

you don't sit down and immediately write your report, this worksheet will help you quickly see if an idea you run across is truly worth pursuing.
3) Choose just one target audience or topic, and become very familiar

with it. Once you've completed one report based on that target audience, you'll know what it takes to crank out others on demand.
4) Keep your eyes and ears open to solutions for desperate situations.

Listen to stories that friends and family members tell you. Can their problems/solutions be turned into an information product? Always cross check your ideas against the Desperate Reader Worksheet on page 93.

How to Choose Topics That Attract Buyers Like Bee's to Honey - (It has NOTHING to do with "Doing What You Love")
Online infopreneurs fail for 3 main reasons-1) They focus on general topics. 2) They focus on so-called 'hot' niche topics. 3) They follow the all-time favorite, and frequently quoted, adage, Do what you love and the money will follow. I know what I just stated is entirely contrary to what you've probably read and seen elsewhere. But the truth is the truth. Normally when you create an information product that's based on one of these 3 premises there's no true need for the information. I'm not talking about going to Wordtracker.com and discovering there are 50,000 searches for a particular keyword, and no information products to cover that niche. Sure that's a pretty good demand, but not necessarily a need. Just because 50,000 people want to know about digital cameras doesn't mean they 'need' or even want to buy an information product that teaches them how to take great pictures. On the other hand, when you write on topics that people Need to Know, you enter an entirely different realm. It's not just a possibility people will need your information - it's a fact. And that's what makes all the difference between extreme success and mediocrity.

A perfect example of this theory at work is my report, How to Get a Bank Account Even if You're in the ChexSystem. Having a checking account nowadays is not a luxury, it's an honest to goodness necessity item. The people who buy this report really need the information because they must have a checking account. And yet if you're in that awful place called the ChexSystems - where you can't get a bank account nearly anywhere for 5 lo-o-o-ng years - you know how vital it is to find a bank or two or three that will give you an account regardless of your ChexSystems situation. Getting this information is like having a Fort Knox vault fly open right in front of you. I know this first hand because unfortunately due to a fraudulent check a new client gave me, my bank accounts were closed and I was placed in the ChexSystems. Until I finally found a few banks that offered accounts to ChexSystems victims, I was forced to use check cashing centers, and purchase money orders to pay my bills. My problem is that I have clients around the world who send me checks and money orders. And it is IMPOSSIBLE to find a check cashing center that'll put their hands on a foreign check. It wasn't that I wanted a bank account, it was a NEED - and a very desperate one indeed. And I knew I couldn't be the only one hurting for this information. See the immediate difference between writing for a desperate audience, versus the traditional how-to seeker? The only reason you should be writing traditional how-to information is if you're selling backend products to desperate readers who have already purchased from you. So how do you choose a topic that centers around a desperate reader? Here's my step-by-step formula. Before you complete any of the tasks, it's
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important that you read through each step first. You'll see that some steps have alternate options, depending on your findings. I've created a chart on the following page to demonstrate how to effectively go through the steps. STEP #1 - Choose your intended audience or topic. People who fish or fishing... scrapbookers or scrapbooking... clothing designers or apparel... physical trainers or physical training... mortgage brokers or mortgages... you get the hint. It can be almost any intended audience or topic. Here are 13 suggested audience bases to get your creative juices flowing. 1) People with bad/poor credit or financial difficulties. It doesn't matter how much information is freely available online related to fixing your bad credit. I know people who sell to this market, and it has proven to be nothing but lucrative. 2) People losing a home. My sister once fell behind on her mortgage. When she was almost to the point of foreclosure she searched high and low online for a lender that would give her a small loan. She also searched for information that would help her avoid the foreclosure process. When faced with the prospect of losing the largest investment they've ever made in their lives, people turn to the Internet. 3) eBay sellers Over 430,000 people make their living selling on eBay. These folks are the Powersellers. Needless to say there are always hundreds of thousands more trying to reach that coveted and highly desired status. The problem is eBay has something like 40 million registered members. So even if you dismiss the Powersellers (who already do a great deal of sales) there's almost always going to be a great deal of competition. What can you teach aspiring or existing Powersellers to help them further stand out from the competition? If you have a proven track record as a
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Powerseller you're got a solid case for a report. 4) Online marketers A lot of people who teach others how to create and sell information products are always trying to steer their students away from selling to online marketers. Maybe they want their students outselling them! Now here's the truth. Online marketers are indeed rabid buyers. But... you have to present unique information to them. You really can't just re-hash some stuff and expect to do well. I discovered a cool technique for getting traffic from Google, and I sell it in my Back Road To Google report. It's not something that other people teach. It's a technique that I basically stumbled upon while promoting my own sites. My first month of selling the report I generated close to $10K. So it's not that the market is overcrowded, it's that you have to come with something new and unique. 5) Network marketers who aren't making money. Network marketers come and go, come and go. Sometimes they jump from one opportunity to the next. But one thing is for certain. They DO spend a lot of money to better hone their skills. If you've been successful in this field, there is always room for another information product. 6) Gamblers Gamblers are poster children for desperation - (and I say that with a smile, because I love to gamble!). There's a never ending influx of new gamblers - (just look at the poker craze) - they're often on the verge of losing something important (their money), they may have already lost some money and want to get it back, and they're always desperate for more money. Need I say more?

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One thing I've noticed is that gambling secrets type e-books sell really well on eBay. I've seen win the lottery e-books earn their authors upwards of $10K a month. It seems like every few months a new one comes out, and all the gamblers buy it in droves. If readers leave feedback saying the techniques actually work, it's like the ultimate payday for the author. 7) People going through divorce. Even if you've never been through a divorce, I'm sure you don't have to imagine how messy these things can get. There's the division of assets, spousal support, child support, and just an incredible emotional strain that comes with the divorce process. And many people do go online looking for divorce resources. I recently ran across a site called DivorcePrep.com. Their claim to fame is that they offer an audio/software set on secret divorce planning for men. I question how wise it is to have a physical product like this, seeing how women can get into detective mode at the drop of a hat. (I'm a woman, I know these things!) But it's certainly a smart selling point. 8) People with a non-life threatening health problem. Have you ever had a chronic sinus infection? Sweet mother of pearl, if you've never had one, you DON'T want one. What about foot fungus? Eczema? Smelly breath? Acne? People with non-life threatening health disorders often look online for remedies to their problems. Especially if the problem makes them less attractive or smelly. Just be careful what you say when you issue your advice. The FDA really does crack down on people who appear to be giving medical advice, or who make questionable claims. 9) People who want a status symbol that they cannot afford. Many people buy reports and e-books that tell them where to find luxury goods at wholesale prices because they crave the feeling and the appearance
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that comes from having such status symbols. What advice can you give to status symbol seekers related to cars, clothes, jewelry, art, etc? 10) People who want to lose weight. Dieters are all shapes and sizes. Some people want to lose 50 lbs. Others want to lose the baby fat they've accumulated during pregnancy. Some want to lose a few pounds for a big party or a class reunion. Some want to get rid of 'man boobs.' The range of 'reasons why' people want to lose weight is very expansive. So the beauty of selling to dieters is that you can focus your report on one specific goal. And while you'll only attract buyers who harmonize with that goal, you'll know that you always have a very distinct audience to sell to, instead of just going for the general dieter. 11) People who want to make money at investing. Once you get in to the 'hobby' of investing, it's hard to turn your back on it. It's the constant lure of big profits. Knowing that other investors have flipped $500 into lifetime fortunes, or even an easy $100K is pure seduction to the investor. So investors are always desperate for information on how to improve or enhance their trading strategies. Especially new investors who don't want to lose. With so many segments (stocks, forex, commodities) and strategies (buy/hold, fibonnaci, swing trading) to investing there are many ways to enter this ever booming market. 12) People with problem pets. My next door neighbors dog recently died of cancer. My neighbor - who doesn't have any children - looked at her dog as her child. She mourned just as deeply. Pet owners are very passionate about their animals. They're often viewed as a part of the family, and are treated as such.
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I mean have you seen the local PetsMart lately? They've got a cookie bar that looks like a dessert smorgasboard for animals. And that's not even close to being extravagant. Dogs and cats have designer coats, jewelry, pefume, beds. There are gourmet bakeries for dog biscuits. Pet psychics. And the list goes on. So naturally when a fur/feather/scaly baby has a problem, pet parents are quick to seek solutions. And with an endless variety of breeds, you can target just one tiny segment - training a neurotic toy poodle, for example and clean up. 13) People in trouble with the law. Many moons ago an associate confided in me that he hadn't filed taxes in several years. He had gone through some money trouble, but he wasn't sure if he was going to be in trouble for not filing. He dared not call the IRS. And he didn't want to pay for a lawyer until he knew what his options were. So he hit the Internet looking for an e-book. At the time he didn't find anything. I found that to be incredible in itself. People who are in legal trouble often search the Internet for attorney representation anyway. You can market your information product in those same arenas. And again as crimes are varied, you've got a multitude of directions you can take. STEP #2 - Find web sites devoted to your chosen audience/topic. I'm talking newsletters, blogs, discussion groups (forums), newsgroups, article sites, members only web sites, and sites that sell information products. You can do this by going to Google, and searching with a combination of your keywords and web site types.

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For example, if you target audience is homeowners, you'll search Google for the following terms:

homeowner newsletters homeowner blogs homeowner discussion groups homeowner forums homeowner newsgroups homeowner private sites homeowner articles homeowner e-books homeowner books homeowner audio homeowner video

Notice, I simply took my target audience keyword (homeowner) and matched it with what I'm looking for. So what happens when you can't find anything relevant, after searching Google? Go to the Overture Search Term Suggestion Tool (http://inventory.overture.com/d/searchinventory/suggestion/), and do a search for your primary term, as well as any related terms. If your term is 'homeowner,' you can also try- home homeownership buy a home Overture will return a larger list of related keywords. You can then use this list to see how people are searching for specific information. Once you have a list of keywords, go to Google and do a search for blogs, newsletters, content sites, discussion groups, e-books. What's the purpose of this task? You have to make sure that your potential readers are active online. If you can't find at least 5-20 venues where your readers hang out or buy from, it's not worth trying to sell anything to them.
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For efficiency reasons, I personally like using a software program called Onfolio Professional Edition to complete this task. Onfolio allows you to collect content snippets and complete pages from any web site. You can organize the collected info into folders for easy retrieval later. What a time saver Onfolio is compared to typing out the name of the site, copy and pasting the URL, writing a description, etc. You can get a free 30-day trial from (http://www.onfolio.com/download/). Now if you don't think you're good at online research I STRONGLY suggest that you hire someone to complete this task for you. It's extremely important to have this information at hand. Later on in this report I'll show you a powerful way to use this data. You can find a gaggle of professional researchers at Elance.com. Simply post your request in the Administrative Support --> Research sub-category. If you take this route, I suggest you request a minimum of 20-40 sites. A project like this will cost you around $50-$100. STEP #3 - Brief yourself on the ways of your potential audience. Before you know what you want to sell to them, you have to know a bit about who your readers are and what they do. If you're already familiar with your audience, you can skip this part. But if you're not, then it's necessary to do a crash course on the ABC's of your potential audience base. If you completed STEP #2, you already know where they hang out online. Browse through a few of these sites, and write down the Who, What, Where, When, Why and How's about your audience or topic.

Familiarize yourself with their terminology or industry terms. This is VERY, VERY important, so do not take this part lightly. You will never completely understand an audience until you understand the words and
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phrases they're using. You will never be able to figure out what solutions they need if you don't understand their terminology.

What are their primary goals? What do they strive to do? What tasks do they do on a daily, weekly, monthly basis? What types of product or services are geared towards people in this niche? Is there a particular brand of product they discuss more than others? What issues do they constantly come up against? What topic seems to be hot at the moment?

STEP #4 - Learn what they're desperate for. Now that you know where your readers congregate, and you've discovered a bit of history on them, it's time to figure out exactly what they're most desperate for. You can do this in 2 ways. 1) Browse through the resources you culled in STEP #2, and make note of any recurring topics. Is there a subject that's constantly written about? If you're looking through discussion groups (forums) make note of any recurring topics, as well as posts that generate no discussions. If a question is constantly being asked, it might be because the previous answers haven't been effective for all readers. In discussion groups, posts that generate no feedback from other members often point to a lack of sufficient information in the niche. This could be an open door to a hot selling information product. 2) As an alternative method you can also go Google, and do a search that combines your keyword plus the following set of problem trigger terms.
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problems pros and cons complaints answers questions frequently asked questions help tutorials diy (short for 'do it yourself') advice

For example, if you've decided to target homeowners, you'll want to search Google using these words: homeowner problems (or 'problems with owning a home') pros and cons of being a homeowner homeowner complaints homeowner answers homeowner questions (or 'homeownership questions') frequently asked questions homeownership homeowner help homeowner tutorials diy homeowner homeowner advice Searching Google with your keyword and these trigger terms allows you to see exactly what people may want in a product and it gives you some good sources for more in-depth research once you begin writing your product. Now as you're examining these sites, here's a list of 11 questions that will help you determine if a topic is approriate to desperate buyers. (By the way, I've included a copy of these questions on a separate sheet of paper in the Appendix. I keep a copy displayed in my workspace, and it definitely helps jogs several ideas a month.)

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1) What have they lost that's extremely important, and they need to get back? 2) What have they lost control of? 3) What are they on the verge of losing that's extremely important to them? 4) What difficult problems do they have to solve that's causing them considerable heartache, time, money or energy? 5) What impending issues would embarrass them immensely if revealed? 6) What new laws or rules are negatively impacting their lifestyle or business? 7) What 3 (5-10-20) things are affecting their ability to successfully live out a lifelong dream? 8) What major purchases ($1,000+) have they recently made? What burning desires do they have in learning how to use the product/service they just purchased? 9) What skill - if not learned - would make them competitively weak in front of others? What's holding them back from being powerful? 10) What's holding them back from reaching a position of spiritual power or higher consciousness? 11) At what step will they typically get stumped for a project they're working on? At what point do they feel out of control? 12) In this niche, are peoples physical personas affected? Face Eyes/Sight Nose/Smell Ears/Hearing Mouth/Lips/Taste Teeth/Breath/Speaking Ability Hair
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Arms/Hands Legs/Feet Back Stomach Genetalia Chest/Breasts 13) In this niche, at what step do people feel-Happy Sad Depressed Angry STEP #5 - Locate the psychological hot spot. Just because a person has a problem, doesn't mean they have a motivation to fix their problems. The purpose of this step is to find out what the underlying motivation is for a person to fix the desperate issue you'll be writing about. What pain are they moving away from, or what extreme joy are they moving towards? Looking back at your answers in STEP #4, does this topic affect the persons ability to... Make or keep their money? Do or keep their job? Look good/smart/beautiful in front of others? Maintain a relationship? Maintain their health? Maintain or keep their car or home? Buy expensive/trophy items? Please a person of importance in their life? Connect to a higher power? Successfully live a dream? You should be able to answer with a definite 'yes' to one of these questions. If you cannot, go back to STEP #1, or alter your response in STEP #4.
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STEP #6- The Dealbreaker Most information product creators follow the exact same line of thinking. Think of a topic. Go to the Overture Search Term Suggestion Tool to see how many people have searched for that topic. Go to Google to see how many infoproducts are being sold in that niche. If you have a large number of searches (5,000+), and few targeted infoproducts, you're in the money. In my world, this oft followed logic is as wrong as two left feet. Maybe it's because the keywords I use for my Chexsystems report all show fewer than 5,000 searches a month. And my niche is very much crowded with free and fee based competitors. So I learned not to limit myself to popular theories. If I did, I wouldn't be making the money that I am. In any case just to clarify, I DO use the Overture Search Term Suggestion Tool. I just use it towards the end of my topic choosing process, instead of at the beginning. And I DON'T use it to examine how many people are searching for a particular topic. I use it to see if people are seeking solutions for a problem I intend to write about. What phrases are they using to seek the solutions? Why is this so important? Let me give you an example. I had followed all of the above listed rules to a tee when I created my site Free-Cash-To-Buy-a-Home.com. My report targets people who want to buy a home, that don't have the money for a down payment (desperate for money). I show them a variety of state and federally sponsored programs that will give you money for a home down payment, or match what you have in your savings. The problem here? There are plenty of people within that targeted niche. But I hadn't considered how to reach those people. In other words, what's going to encourage Mark to go to Google, and look
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for a site like Free-Cash-To-Buy-a-Home.com? Why would he drop everything he's doing and look for information like this? If he has no idea that government programs like these are available, he's not going to actively seek them out. If he doesn't know that you can get downpayment assistance, he's not going to visit Google to seek out an option like this. The bottom line... don't try to sell to people who don't know they have a problem. Your potential buyer must already know (or have some idea) that he can solve his problem. He must know the terminology to use in locating a solution. YOU must know that terminology to target these potential buyers. (You already know the terminology since I suggested you learn the lingo in STEP #3.) If potential buyers aren't seeking a solution, then it's no use in creating an information product. Let me repeat that... if potential buyers aren't seeking a solution, then it's no use in creating an information product. It's far more difficult to educate a potential buyer so that they'll want to buy your product, than it is to cater to a person who already knows a possible solution exists, and is seeking a solution. You want them hurting enough that they're going to visit Google or some other related site, and look for an answer to their problem. The simple fact that they're taking a step towards seeking a solution means you're going to find some motivated buyers in the mix. So here are 3 sets of dealbreaker questions you must answer before you even consider writing your infoproduct. If you cannot answer positively to any of these questions, DO NOT create that information product. 1) If your targeted customer goes to Google or Yahoo, what terms/keywords will they use to find information like yours? Does the Overture Search Term Suggestion Tool list those keywords. If yes, you may have a winner.
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It's important that you figure out how expensive it is to advertise using those keywords on Google/Yahoo? You want your advertisement to be on the first page of the search results. Will the price of your report justify the expense of advertising? I could have easily advertised my Free Cash report using real estate related keywords, but the cost per click simply outweighed what I was charging for the report. I would be paying $1-$5 per click, for a $9.95 report. Basically everyone who clicked on my ad would have to buy in order to keep my head above water. Not do-able in the real world. 2) Is this an eBay-able topic? Is this a topic that has a built in audience on eBay? Are there existing categories geared towards people who would want to read your report? While eBay has been a nice source of revenue for my Get-In-GoogleNow.com report, the Free-Cash-To-Buy-a-Home.com report did miserably on there. The difference? The Google report can be sold to webmasters/site owners. There are specific categories on eBay for folks within this niche. But not so with the Free Cash report. 3) In STEP #2, you compiled a list of web sites where potential readers congregate. Do any of these sites recommend information products? Would they be willing to do a review of yours, become an affiliate, or offer their readers an excerpted article?

STEP #7 - Assess the competition, plan your focal point. A lot of experts say you should assess your competition early on in the planning process. I say hogwash. There are hundreds of weight loss books on the market. There are probably hundreds of authors who make money - or have made money - selling weight loss tactics. And yet there's still room for more weight loss books.

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You cannot avoid competitors. They exist in almost every niche. What you can do is learn how to differentiate your information product in the way that it's written, or the way you sell it. (I offer some ideas on the latter on pages 29 - 33.) Besides, in the end you cannot be all things to all people. If you write a 1,000-page comprehensive encyclopedia, some potential buyers will say it's too big. If you write a 10-page report, some will say it's too small. If you write a 50-page e-book, some people will say you didn't cover XYZ topic enough. Different strokes for different folks. That's why you should asses your competition strictly to see how you can create a better, stronger, faster information product. In performing the previous steps, you should have written down issues of desperation and psychological soft spots related to your readers. As you go through your competitors web sites, look at how well they sell to those points of desperation and psychological soft spots. Now examine how you can yours better.

Perhaps you have more personal experience in solving the problem that your competitors clearly don't have. Maybe you can place a major emphasis on a point they seem to glaze over. Can you explain the process with fewer words? More pictures? Diagrams? Video? Can you locate an expert who can give a more in depth explanation of the process? (More on this on pages 30-33.)

Here's a form that you can use to asses the competition. Do fill it out, and keep it handy. You'll be using it later in the creation process.

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Competitor Assessment Form

Name of site_______________________________________________ URL________________________________________________________ Name of Product Sold_______________________________________ Type of Product E-book Book Audio Video Private Site Additional Bonus items_____________________________________ ___________________________________________________________ ___________________________________________________________

Price_____________________________________

Desperation points mentioned in sales letter 1)________________________________________________________ Do I want to compete with this? How can I compete with this? Expand information Shorten information Rearrange/reverse information Substitute information Turn a negative into a positive YES NO

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2)________________________________________________________ Do I want to compete with this? How can I compete with this? Expand information Shorten information Rearrange/reverse information Substitute information Turn a negative into a positive 3)________________________________________________________ Do I want to compete with this? How can I compete with this? Expand information Shorten information Rearrange/reverse information Substitute information Turn a negative into a positive 4)________________________________________________________ Do I want to compete with this? How can I compete with this? Expand information Shorten information Rearrange/reverse information Substitute information Turn a negative into a positive 5)________________________________________________________ Do I want to compete with this? How can I compete with this? Expand information Shorten information Rearrange/reverse information Substitute information Turn a negative into a positive YES NO YES NO YES NO YES NO

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One more great point about selling to desperate prospects...

Marketers old and new often tout the importance of having a backend product to sell to customers. The rationale is that once you get a customer to spend money on your material it's easier to get them to buy from you again and again. This is DEFINITELY true. But more importantly, I've personally noticed that when you help people get out of a desperate situation, they are 100 times more likely to buy from you again. (Not a real statistic, just an insider observation!) Moreso than if you just give them generic information. I get testimonials from my GetCheckingNow.com readers all the time. However the amazing part is that I frequently get readers who ask me if I have any other products to sell them. I've never had this happen with any other product I've sold, and I've developed A LOT of them. The exact same thing has happened with people who purchased my Taking The Back Road To Get On Google's First Page report that I sell at Get-InGoogle-Now.com. One reader even went so far as to offer me and my kids a vacation - (he sold a lot of videos because of my advice). It's amazing how grateful people are when you solve a difficult problem for them! Now I won't go into depth about creating a backend product, because there are plenty of books out there that offer the basics of infoproduct creation. But I will tell you that you should at least be prepared with one other report to sell to your readers. I know I've boosted my income by a cool 35% by providing related information.

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Quick Content Creation The Formula to Short, Sweet & Valuable

In my opinion writing the report is probably the easiest step to conquer, especially if you're dealing with a problem you've had some experience with. And if you're writing about a topic you have no experience with, that's okay too. I'll show you some really basic actions you can take to bring your report to life. Now there are many, many ways to write a report. But for the sake of taking you from Point A to Z, I'm going to give you two different approaches. 1) Resources 2) Insider secrets/solutions

Turning free apples into $5 apple juice how I get free and sell high
I had a lady e-mail me asking what I was selling for $24.95 at GetCheckingNow.com. I explained to her that it was a list of banks where you could obtain a checking account even if you were in the Chexsystems. She e-mailed me back asking why I was selling such information. Not quite in those words. It was more of a sarcastic-type message. The underlying tone was like "why are you selling this stuff when it's freely available online." Heres my exact response:

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People pay me for the convenience and effort it takes to find the information. Yes... you can find these banks on your own. However that's like saying you can find a needle in a haystack. It's there, but do you really want to spend all your time searching through all the garbage to find the diamonds? The people who purchase from me either: a) Have looked through all the freebie lists of non chexsystem banks and realized that many of them are bogus (which is the main reason why I launched the site - been there, done that); b) Don't feel like searching online for a lists of non chexsystem banks; I'm not saying that I have some proprietary information. I am saying that if you're in a desperate situation I can help you get out of that situation quickly and easily, without having to search through tons of information that may or may not be valid. Warmest regards, Alexis Dawes Author, "How to Get a Bank Account Even if You're in the ChexSystem" http://www.GetCheckingNow.com

My point in telling you this story? NEVER underestimate the power and salability of freely available information. The truth is, the banks I list in my report can be freely found online as non ChexSystems banks. Don't get me wrong, the banks themselves don't advertise this fact. But there are free sites that tell you which banks to go to. They are EXTREMELY difficult to find if you're not search engine savvy. And not every free site is effective.

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I used the information that I found to open a few bank accounts (because I am in the ChexSystem). When I got accounts, I simply explained everything that I did to open the accounts, and began selling that info as a report. And this technique can work for a variety of topics. When people are in a tight situation they usually cannot get out of the situation without some sort of outside assistance. If you can lead them to the very best possible solutions, AND show them how these solutions can significantly reduce their stress level, they will pay for it. Plus, not everybody wants to rely on the free information that's out there. And even if they did, many people don't know how to effectively search for information they need. They may enter 1 or 2 search terms, and give up. My mother does this all the time. If she searches once, and doesn't find anything, she thinks the info doesn't exist. I can only imagine how many other people also search like this. So your mission is to locate resources that your prospects simply cannot live without, and give them all the insider information on how to best take advantage of those resources. Don't just point them to a bunch a web site links and call it a $20 report. Give them the precise details on how to make those sites work miracles for them. As I mentioned before, in How to Get a Bank Account Even if You're in the ChexSystem I did this by telling readers what to expect when they called each bank for an account. I also give readers a heads up to any special features these banks offer. For instance, with one of the banks you can get a line of credit for only $14 if you have direct deposit. I simply made freely available information more user-friendly. Here are some suggestions that you can implement when creating your own resourcebased reports:

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If you're making reference to a specific company, tell the reader what to expect during the entire conversation or experience with the company. If you give a reader a list of items to purchase, tell them where they can find those items inexpensively. Everybody loves to solve a problem at a bargain rate! DON'T reprint every resource that you find. Only make reference to the most valuable one's. Remember, you're dealing with people in a desperate situation. They don't have time to sort. So give them the absolute best possible solution up front, and leave the rest behind.

Compiling insider secrets - even when you're on the outside

Insider secrets are absolutely attainable, even if you have nothing but an idea for a report. That's the good part. Unfortunately, these secrets aren't always free. Think of yourself as a detective who needs some vital information from your acquaintances in the underworld. Sometimes you have to grease a few palms with the almighty dollar, euro, pound, loonie, or your designated currency of choice - to get what you need. So how do you go about finding covert accomplices who will spill the beans? Let me tell you my story... One perinneal topic that always does well amongst desperate audiences is credit repair info. The reason is obvious. Good or bad credit affects many aspects of your financial life. Knowing this, and seeing the glut of 'me too' books that basically spew the same re-hashed information, I decided to take a different angle. I'm having a
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report created that shows readers how to get negative information removed from their credit reports by paying their debt off for pennies on the dollar. Unfortunately I'm not an expert at this craft. I can't tell you how to best approach a collection company to negotiate such a deal, or if you should approach the collection agency or the actual company that you owe the debt to. No biggie. I've found a writer who worked for a collection agency and knows the owners of two different collection agencies. She'll be interviewing each one to determine the insider secrets they normally don't let the general public know. For instance, what are the magic words to use when approaching a collection agency for such a negotiation... what to do if your offer is rejected... how to assure the negative information is removed from your credit report in a timely manner... and so on. When it's all said and done I'll have a report filled with details on getting derogatory information removed from your credit report quickly and easily. Yes, there are a few competitors out there. But I'm coming from a unique angle. Insider information straight from the collection agencies. Readers love unique angles. So I bet you're wondering where I found such a writer. If you want the creme de la creme insider information there's only one way to get - actually two.
1) Be friends or related to a person who can give you said information.

Sometimes you get lucky in this department, but most times you don't. That's when you have to...
2) Find an expert and pay them to part ways with their knowledge. Yes,

I know there may be people who will let you interview them for free. But you rarely get the real juicy, detailed stuff this way.
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Once you lay a few coins on the table you can ask as many probing questions as you want without any hassles. This is what I do to locate experts.

First I determine a purpose for the interview. What information must I walk away with in order for the interview to be complete. The purpose of the interview usually determines the types of questions I ask. So with a clear purpose in place, I'll write out many as 20-30 starter questions. Once I have the interview questions down, I go to Elance.com and post a project under the Web Content category. Here's what I said in my latest project description:

--------------------------I'm looking for somebody who has worked (or currently works for) a collection agency in the United States. I'd like to ask you 20 questions (with the possibility of 10-15 follow up questions) on how a consumer can get a negative entry on a credit report deleted by bargaining with the collection agency. I will e-mail you the questions, and will expect detailed answers along with specific examples. Please bid only if you have direct experience working within a collection agency or you have a friend/spouse who works within the industry. I want facts from the source, not from a book or web site. This data will be used for a report I'm writing. However I can maintain the confidentiality of the persons identity if you're still working within the industry. I'll need the replies sent back to me no more than 3 days after sending the winner the questions. Thank you!

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Five writers bid on this project. The bid's ranged from $100-$150. An alternative if you just need a quickie solution is to use an online research service like Find It Quick (http://answers.finditquick.com/). You submit a question to Find It Quick. You determine how much you want to pay for the answer. If one of their researchers can help you, they'll respond to the question. You pay only if the question is answered. There are other sites that provide the same service. For example, both Google and Yahoo offer Answer services. But you DON'T want to use these two for the research you're doing. Why? Because it's a good chance that the web page featuring your question and paid responses will show up in the top 10 in Google or Yahoo. It's true. Google and Yahoo frequently gives top rank to questions featured on their Answer sites. If this happens you're basically giving the information away to the people who you ultimately want to sell to. It's better to use Answer sites that go under the radar. Find It Quick is one site. Here are some others-AllExperts - http://www.allexperts.com/ Ask Me Help Desk - http://www.askmehelpdesk.com/ Able2Know - http://www.able2know.com/ Ingenio - http://www.ingenio.com/default.asp?TF=1 As you can see, not only are there many easy way to find experts, it's relatively inexpensive - sometimes free - and it can be used for any number of topics.

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The key to writing insider secrets so readers 'get it,' love it, and take action
Mile by mile it's a trial. But inch by inch, it's a cinch. I don't know who said that, but that's the exact mindset I want you to adopt when creating your information product. Take the insider secrets you've learned, and turn them into a step-by-step process. In other words, what should the reader do first, second, tenth? Here's a very basic outline on how to write each step. Keep in mind that it's not necessary to cover every point for each step. Some steps may not require you to do so. This is just a focal point so you don't forget anything important.

What will the reader do now? Why will they complete this process? How long will this process take? What tools will they need to complete the process? Who will they contact? What web sites to visit? What will they need to do, say, write? What are the potholes/problems they should look out for? What happens if they run into a pothole/problem? What should they do?

Now in case you're wondering, these are the EXACT guidelines I used when writing my $97 report Taking The Back Road to Get On Google's First Page back in January 2005. The core, step-by-step section of this report totals less than 10 pages when printed out. And as I wrote each step I considered these questions. A Harry Potter novel it's not. (And I tell prospects in my salesletter that it's a cut-to-the-chase piece.) But then again, you're not writing the next New York Times bestseller. You're helping a desperate person get out of a desperate situation. And they don't want chit-chat. They want to be able to take action.

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Add the cherry on top

The final step in writing your report is giving it a name. Whenever I choose a name for my reports, I try to mention a major, defining benefit for the potential buyer. The title should tell the entire story in a few words. Prospects should 'get' the concept without them having to read anything else. Here are a few templates to jog your creative juices. Feel free to use any of them for your own report. Emergency Tactics to ___________________ Your _________________ Emergency Tactics to Avoid Your __________ From ________________ 20 Things __________ Must Do To Comply With the New ___________ 20 Things All ______________ Should Do to Avoid ________________ 10 Things ___________ Don't Want You To Know About __________ - and How It Can Save You From _____________________ _______________ _________________ in 10 Days or Less _______________ No More in _____ Easy Steps How To Get Over ___________________ in 10 Easy Steps How To Clear Your __________________ in 7 Days or Less How To Get a _____________________ Even If You're _____________ (I used this one for How To Get a Bank Account Even If You're in the ChexSystem, and it works like gangbusters for me.) How To Create _____________________ With Your ________________

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Price it and put it on the shelf

I don't consider myself to be some 'famous' writer. Never had a book in a bookstore. I don't get overwhelming praise for my free newsletter, because I don't have one. I'm actually a pretty private person, compared to other infoproduct producers who make their living online. In a way, I'm glad I am as hermit-like as I am. Other experts who tell you how to create and sell information products already have big names and reputations in the industry. They typically have big lists of customers and prospects that they can sell to whenever they launch a new product. So it's not hard to understand how they can make $10,000-$20,000 in a single day, without doing anything except sending out an e-mail. I'm not like that. I write for many different niches. So I can't afford to do a lot of time consuming marketing activities for each one. I like to do promotions that will pay off continuously over the long haul. As a result, the advice I give tends to be more practical and do-able. I'm a nobody. Maybe you're a nobody. Nobody's can still make money, without being committed to just one niche. So how does being a 'nobody' relate to pricing? Well one would assume that if you don't have a big name that you can't charge a high price. Even better, you can't charge a high price if you have a small information product. I strongly believe selling to desperate readers dispels both of these myths. You can indeed sell your infoproduct for a nice price, even if your readers don't know who you are. You can also do well regardless of the size of your product. My report at Get-In-Google-Now.com sells for a cool $97. The core of this report is maybe 10 pages. Since I've begun selling it in Febuary 2005 I think I've had maybe 3 people ask for refunds because they said they expected more information.

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My GetCheckingNow.com report is 6 pages long, and sells for $24.95. Prospects are well aware of the page length in this case. I mention it in the sales letter, so there are no surprises. I think I'm able to achieve this level of success for a few reasons... * Not all shoppers are looking for 'cheap eats.' As I said earlier, online buyers comes from all walks of life. Some people perceive 'free' as being poor or inferior quality. Maybe they've been misled by free information, so they're leary of it. Likewise if you price a product too low some buyers get suspicious for the same reason. The rationale I hear from quite of few budding infoproduct creators is that if you price low, you'll make it up in volume. Not always. Most people overestimate the number of people they think are going to buy their product. You might guesstimate 1,000. When in actuality you may only have the capacity for 500. That's a big difference in the bottom line if you've decided to sell for $9.95, instead of $22.95. * Readers are looking for a new high. Internet marketing techniques are like addictive drugs. When a new tactic comes out, the movers-and-shakers will try to have a go at it before anyone else. They understand that when the idea catches on with the masses, it won't work as well. So they try to master it before everyone else does. This was the case with my Get-In-Google-Now.com report. I was teaching a new technique for getting in Google, and the innovators couldn't stay away. Even at $97, I was pulling 10-20 sales a day easily. When you match new tactics with desperate buyers, and there's the possibility that they'll make more money, you can call your own shots. * My sales letters are seductive. You'll learn my formula for creating a seductive sales letter in the next section. I use this formula for all of my infoproducts - including the one that sells this manual. Would you agree that it works? Of course you would. You pulled out your credit card and purchased it.
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So the bottom line question is still, how do you price your information product? Here's what I do:
1) Write down the prices of as many 'comparable' information

products within your niche. By comparable I mean products that target the same vein of information that you do. (You might have this information already compiled when you completed the Competitor Assesment Form on page __.)

2) Create a list of the top 3 information products. Those

products you feel would be most likely to compete directly with your type of reader. 3)Now ask yourself these questions: Does your information product introduce a brand new theory? Is it something that nobody else is teaching? If it's a product geared towards consumers, charge 20%-50% more than the highest priced product. If it's geared towards business people, charge 30%-100% more than the highest priced product. Does your information product explain a topic differently than your competitors? Charge a median price. The average price between the lowest and highest products. Are you selling an audio or video product, where everybody else is selling a print product? Choose a price between the lowest and medium priced product. If you offer a brand new theory, go higher than the highest price.

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How to Eat an Entire Army of Competitors for Breakfast and Still Come Out Smelling Like a Rose
Competition - like taxes - is simply a part of the game when you're selling information products. And this is 1,000% true online where anyone from any part of the world can throw up a web site in a matter of hours. To the untrained eye you'd think there would be no serious demand for a 6page $24.95 report on obtaining a checking account. Do a quick Google search for "non chexsystem banks" and you'll notice there are several sites that freely offer lists of 100+ non ChexSystem banks. They run side-by-side right next to my AdWords listings every, single day. And yet I'm still making an average of $150-to-$250 a day selling to this market. What I've realized is that you don't have to target a niche that doesn't have competition. You can even peacefully co-exist in a niche where similar information is freely flowing like water. Your job in closing the sale is to prove to your sites visitors that your information is worth the money they're going to shell out. Your reports salesletter is the key tool here. Now before I get into the thick of things, I'm going to give you my quickie manifesto on writing salesletters for your little reports. Some seasoned online sellers HATE long sales letters. They say they can't stand all that verbiage. It sounds like hype, they claim. It turns people away. But guess what... you're going to turn people away whether you write a short sales letter (they'll claim there's not enough details for them to make a decision), a long sales letter (they'll say it's too much hype), or a medium sales letter (they'll say "I've never heard of this guy, so I'm not buying from
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him"). Furthermore, you're going to turn people away whether you give your information away (must be something wrong with it because it's free) or sell it (that's too expensive). You cannot be all things to all people. I had a lady e-mail me about my GetCheckingNow.com site saying that I charged too much. She said that if I understood the plight of a ChexSystems victim, I should give the info away, or sell for $19.95 instead of $24.95. Keeping in mind that I have competitors galore, I told her to go to another site if she thought my info was too expensive. She got offended - (like I care!). But the point again is that you can't please all the people all the time. My experience in selling to consumers and small business owners is that too much sales data is better than not enough. There was a time when I tried to sell my GetCheckingNow.com report with a skinny little salesletter, only to discover that I was constantly answering the same questions over and over again from potential customers. What's the purpose of writing a short sales letter if you've got to spend the rest of time replying to e-mails? Make your sales letter as detailed as need be to convey why a prospect should buy your report. If that means it has to be detailed and meaty, then don't skimp on it. You write it once, you make it superb the first time, then you don't have to touch it again. It's on auto pilot.

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The 5 Point Fish Hook

Just because a prospect is at a point of desperation, doesn't mean you can just say anything, and they'll buy from you. On the contrary. Always assume you are a nobody to potential buyers. They've never heard of you. This makes them nervous, especially if they've been scammed online before. Depending on the desperate situation they're in, they may be in a very skeptical mood when they reach your web site. Perhaps they don't fully believe the problem they have can be solved. Desperate buyers absolutely need you to put their minds at ease, even before you put their minds at ease with your product. That's why no matter what I write in my sales letter, I always incorporate the 5 Point Fish Hook. The 5 Points are akin to a martial arts move - (remember the ending from Kill Bill 2?). You weave them into your copy. And each time a potential customer reads a Point, it helps move them a step closer to purchasing your information product. First I'll explain how to use each point. Then I'll show you how I incorporate them into my GetCheckingNow.com sales letter. SALES LETTER POINT #1 - You empathize with the reader more than your competition. In the most ideal situation you'd do this by telling your personal experiences with as much candor and emotion (anger, despair, sadness) that you can muster. But if you've never been in the hotseat it's extremely important that you don't try to guess at what your readers pains are. You MUST find somebody who has been in that situation to really understand why somebody would want to buy your report.

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You can do this by: 1) Lurking in targeted online forums. BoardReader.com offers a free service that searches multiple online forums at once. You simply type in the phrase or keywords you're looking for, and press search. This is an excellent way to locate forums where prospects are discussing a particular problem. For example, as I'm writing this report I did a search at BoardReader for the term "stop foreclosure." I was lead to all sorts of forums - not necessarily finance related - where people were discussing ideas on how to stop a foreclosure. I also took notice of how people felt about the foreclosure process, and the words they used to describe their anguish. This type of first hand feedback is priceless, as you can use these words in your salesletter. (NOT verbatim of course... but just using them as a guideline.) You can find other forums related to different topics at the following sites-BigBoards http://www.big-boards.com/ They track some of largest and most active forums on the Internet. More than 1,300 forums are listed. Forum A-Z http://www.foruma-z.com/directory.php A directory of forums in a variety of categories. Forum Zilla http://www.forumzilla.com/ Similar concept as Board Reader, but not as many forums listed. Board 123 http://www.board123.com/forum_directory.php A directory of forums launched through Board 123.
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2) Interview someone who has had the experience. WritersWeekly.com has an Interview Requests forum where you can post your needs. It's at (http://forums.writersweekly.com/viewforum.php?f=3). Sometimes you get a response here, and sometimes you don't. It just depends on the topic. 3) Hire someone to share their experiences with you. eLance is a service where you can hire freelancers for all kinds of purposes. For example, you can post a project in the Writing and Translation category requesting an interview (either by phone or e-mail) with a person who has had an experience like the one you're writing about. Below you'll find a list of generic questions that can use for a number of situations:

How did you get into the situation/problem? (This information can be used in the Empathize With The Reader portion of your salesletter.) How long did it take to develop into a full-blown problem? (Can be used in the Empathize With The Reader portion of your salesletter.) How do you think the problem could have been avoided? (Can be used as the basis for the reports content.) What are the 3 things you hated most about the situation/problem? What are the 3 major obstacles you've encountered as a result of this situation/problem? (Can be used as the basis for the reports content. If you know the major obstacles, all you have to do is come up with ways to solve them.) Let's say the problem couldn't have been avoided. What do you wish you had known ahead of time to successfully work through the problem? (Can be used as the basis for the reports content. Perhaps in a section called, "How Not To Make The Same Mistake Twice.") How did the problem/situation get corrected? (Can be used as the basis
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for the reports content.) Something like this would cost you around $50-$200. But remember it's an investment in the success of your report. The more authentic you can make your salesletter - especially if you've never been in the situation you're writing about - the better your sales. SALES LETTER POINT #2 - Your competition (free and paid) sucks. Webmasters who are really savvy about getting customers are frequently attracted to Google. The reason is simple. Google is the most popular search engine nowadays.

So if you want to be in front of a large audience of people searching for specific material, this is where you should be. And consequently this is where you should be looking for competitors. When you're listed in Google it's either through organic search listings (which is free), or through AdWords advertising, (which is pay-per-click). Although I do look at the organic listings, I pay particularly close attention to whose doing what in AdWords advertising. People who pay to play have a stronger vested interest in making a site work. So as you're developing the rough sketch for your salesletter, be sure to have a look at the sites associated with your targeted keywords in Google. I check out the top 10 organic listings. These are the sites that have usually been in Google the longest, but aren't necessarily keenest sellers. Then I look at the AdWords advertising. An easy way to see all the AdWords ad's for a specific keyphrase is to use the Google Sponsored Links search engine (http://www.google.com/sponsoredlinks). Simply enter your keywords, and you'll see all the ad's associated with it. As you examine the competition you'll notice that some of them offer solutions for free. You must determine why your information is more valuable than the free stuff.
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Is the free information outdated? Do the site owners have ulterior motives - perhaps to sell visitors on a more expensive option once they have your e-mail address? Is the free information written only to attract traffic to a web site (keyword optimized articles)? Are their solutions too basic to solve a more advanced version of the problem? Are the site owners getting a commission from their freebie recommendations?

Write this information down. Okay now look at the web sites of competitors who offer fee-based information. Print out the salesletter, and highlight these 4 pieces of data. 1) What problems do they talk about in their salesletter? 2) What benefits or features do they claim their product has? 3) How do the deliver the information? 4) Price of the information. And if you have the money, it would really be even more beneficial for you to order the information, so you can get an idea of how to differentiate your material. If not, use the salesletter as a guideline. But remember this, don't dog them too much - just politely point out their deficiencies. You don't want to look like a "hater."

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SALES LETTER POINT #3 - Your information is more valuable by the way you've formatted, written or researched it. What have you added, changed or improved upon? What's your unique take on the situation? SALES LETTER POINT #4 - Your information is current and/or appropriate for today's standards. Has it been newly researched? Is it based on some new rules, laws or standards? Is it updated monthly to reflect new changes. SALES LETTER POINT #5 - Your information can get results for the reader NOW. You have to prove to the reader that when they finish your material, they can begin taking action towards seeing instant results. Those instant results don't have to be big. But they should be able to derive some glimmer of hope immediately.

This very simple formula is how I stay alive selling to a niche with a ton of eager beaver competitors surrounding me. I'm talking competitors who charge both more and less, and even give away similar information for free. I know that my strength lies in my salesletter. In fact, let's do a quick dissection of my sales letter so you'll understand how I effectively integrate these points. (You can read the entire letter at http://www.getcheckingnow.com/.)

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The 5 Point Fish Hook at work

To better illustrate these points, let's look at the copy for my GetCheckingNow.com sales letter. Empathize With The Reader Here I tell my own story of how I got in Chexsystems. It's important to convey the exact details of the story, even if they're painful or embarrasing. Doing so establishes credibility, and shows that you know what you're talking about when you make the pitch for your report.
I landed in the hotseat a few years ago when a new client of mine gave me a check for $1,200 that bounced. I had deposited the check in an account that I rarely used and when the funds were made available I withdrew $1,000 to pay some bills. (Mind you I already had $400 cash in the account.) To make a long story short the check turned out to be fraudulent. The account the check was drawn on didn't even exist. When I tried to get in contact with the client the number was disconnected. I told my bank what had happened and in return they closed down all THREE accounts I had with them. I had been a loyal customer since I was a 19 years old - (and now I'm 30!) and they simply gave me the old heave ho. To say that I was angry would be an understatement. So I took my business elsewhere and opened a second account. Everything was fine. Then 2 months later I got a letter from the second bank saying they were closing my account because my old bank had reported me to ChexSystem. Mind you the debt to the old bank had been paid. No matter. I was already in the ChexSystem. They closed my accounts a week later. It was awful! Fighting ChexSystem was futile. Even though the debt had been paid they couldn't remove the negatives. My old bank had to authorize that.

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I asked them to remove the entry since the debt had been paid. Basically what I got was the equivalent of a virtual middle finger.

Prove The Competition Sucks To exemplify my competitors deficiences, here's what I said on my GetCheckingNow.com web site-I searched the Internet at every available moment looking for a bank that didn't go through the ChexSystem. I ordered access to web sites. I got free lists of socalled non ChexSystem banks. And I didn't find ANYTHING that actually worked. PROBLEM #1- The free lists of non chexsystem banks are often old and outdated. They may have 100 banks listed, and only 1 of those banks is valid. The truth of the matter is that only a handful of banks don't go through the ChexSystem, not hundreds. PROBLEM #2- The fee-based web sites out there often get their information from the free lists of non ChexSystem banks. Basically these site operators are just looking to make a fast buck. They've NEVER been in the ChexSystem. They don't even bother to pick up the telephone to verify the information before they sell it!

Prove Value By The Way It's Written, Formatted or Researched I tell readers what to expect when they call each bank. If you're in the Chexsystems, and you've applied for an account, but have been denied, then you know how embarrasing it can be when you're turned down. My insider info saves readers that embarrasment.
Yes, this list is short. But it's concise. It contains resources that I've actually used - (and I'm still in ChexSystem hell). You'll find contact information for all the banks, including web site addresses.

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But more importantly this report tells you what to expect when calling each bank for an account. There will be no surprises or embarrasing situations because I've done all the legwork for you. What you'll find is 100% user friendly information.

Prove The Information is Current By Today's Standards I mentioned the date of creation. This is very important as prospects browsing your site will often want to know how recent your information is.
And in case you're wondering, this information was compiled November 2004. So it's still fresh and completely valid. (Unlike other companies that tease you with lists of 100+ banks, which are sorely outdated.)

Prove Your Information Can Get Results For the Reader NOW Prospects who are in a painful situation usually don't want to wait for results. Even if you can't offer an instant solution, incorporate something into your information where they can see some type of relief, no matter how small it is.
One of the banks will issue you a savings and checking account right over the phone in less than 10 minutes. Your checks and ATM/MasterCard debit card will be sent within 57 days. (This is the bank I'm with and I LOVE them.)

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The 5 Point Fish Hook meets the sales letter

The 5 Point Fish Hook is the anchor that makes prospects want your product. It gives you credibility, shows that you understand the problem, and that your product is the hands down winning solution. Unfortunately, even when you put them all together, they don't make a highly effective sales letter. Think of the 5 Points as the roots of a plant. The roots need water and the proper soil to make the plant grow. You cannot just lay the roots on a table, and hope they'll grow. The key to making the 5 Points work lies in weaving it into a proven template. Here is my own sales letter template. Since I perfected it in 2004, I use it for every information product I create, and I consider it to be one of my most valuable secrets. The 5-Second Salesperson Your sales letters initial headline is going to be the very first thing that most web site visitors notice. If it doesn't capture their attention, they might just click away. So the key here is to NOT make that headline cute or obscure. People who have problems aren't for all the riddles. That initial headline should do only two things... 1) Mention the point of desperation and/or psychological soft spot. 2) Emphatically declare that you can solve the problem. Here's the headline from my GetCheckingNow.com web site-Are you desperate for a checking account of your own, but find it impossible to get one because you've ended up in the hellish nightmare called the ChexSystem?

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You can still be in the ChexSystem and get a bank account TODAY - regardless if you've paid your outstanding debt or not. And here's the one from Get-In-Google-Now.com-"Forget ALL the free advice you've read on how to get listed in Google. Because if you think you've seen and learned it all - THINK AGAIN! I can show you a cut-to-the-chase method to help your marketing message reach a top Google ranking within 30 days." "This technique has NOTHING to do with getting links from other sites, submitting your site to Yahoo!, or writing blogs. "It's easy to implement, and you can start using this technique within the next hour." (By the way... as of February 20, 2006 my rankings are STILL standing strong, despite Google Dances and new competitors. And mind you, I've been using this technique without modification since November 2004. The PROOF is in the rank, and the rank is still there, thank you very much!) The "I Identify" Story Alcoholics Anonymous attendees go to meetings so they can learn how to cope by bonding with other ex-alcoholics. Same deal for dieters who go to Weight Watchers pow-wow's. It's simply human nature that when we have a problem or live within a certain lifestyle, we often gain solace by being around others who are in the same situation. So I like to start off my sales letter with an "I Identify" story. This is a story of how I - (or someone else) - overcame the desperate issue to achieve
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success. Here's my "I Identify" story for GetCheckingNow.com-There's nothing worse than having to shell over a percentage of your hard earned money to a check cashing spot because you don't have a bank account. Or having to ask relatives to deposit your paycheck in their account. Or worse yet, having to carry around big wads of cash so you can go get your monthly fix of money orders. But unfortunately millions of people have to unwillingly do these things every single day. Why? ChexSystem. As you probably know ChexSystem is an ever evolving database that banks and financial institutions use to blackball consumers who have had problems with a previous bank account. Bounce a check and you could end up in ChexSystem. Allow your account to become overdrawn and you could end up in ChexSystem. I landed in the hotseat a few years ago when a new client of mine gave me a check for $1,200 that bounced. I had deposited the check in an account that I rarely used and when the funds were made available I withdrew $1,000 to pay some bills. (Mind you I already had $400 cash in the account.) To make a long story short the check turned out to be fraudulent. The account the check was drawn on didn't even exist. When I tried to get in contact with the client the number was disconnected. I told my bank what had happened and in return they closed down all THREE accounts I had with them. I had been a loyal customer since I was a 19 years
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old - (and now I'm 30!) - and they simply gave me the old heave ho. To say that I was angry would be an understatement. So I took my business elsewhere and opened a second account. Everything was fine. Then 2 months later I got a letter from the second bank saying they were closing my account because my old bank had reported me to ChexSystem. Mind you the debt to the old bank had been paid. No matter. I was already in the ChexSystem. They closed my accounts a week later. It was awful! Fighting ChexSystem was futile. Even though the debt had been paid they couldn't remove the negatives. My old bank had to authorize that. I asked them to remove the entry since the debt had been paid. Basically what I got was the equivalent of a virtual middle finger. So the negative mark was destined to stay for 5 years. The Great Big Letdown The great big letdown is where you tell why the competition isn't doing their job. (Basically the same as SALES LETTER POINT #2 - Your competiton free and paid - sucks.)

I searched the Internet at every available moment looking for a bank that didn't go through the ChexSystem. I ordered access to web sites. I got free lists of so-called non ChexSystem banks.
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And I didn't find ANYTHING that actually worked.

PROBLEM #1- The free lists of non chexsystem banks are often old and outdated. They may have 100 banks listed, and only 1 of those banks is valid. The truth of the matter is that only a handful of banks don't go through the ChexSystem, not hundreds. PROBLEM #2- The fee-based web sites out there often get their information from the free lists of non ChexSystem banks. Basically these site operators are just looking to make a fast buck. They've NEVER been in the ChexSystem. They don't even bother to pick up the telephone to verify the information before they sell it! About The Product As the title implies, here you'll tell the reader about the product, including bullet points to highlight key ideas/sections. Depending on the length or complexity of the product, you may find this section to be a little sparse. This is the problem I had with my Get-InGoogle-Now.com report. The main volume of the report is maybe only 10-pages long, and it expresses a step-by-step process. So it was difficult to fatten it up, because technically there was nothing to fatten up. So instead, I combined a variation of The Great Big Letdown with About The Product. I showed potential readers that my report was different from what was currently available by telling what they wouldn't find.

Would you like to witness this power in your own online business?
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To have a top 10 position in Google without breaking a sweat?

Even though the technique I'm using is based on a logical principle in the way Google ranks sites, it's not something most people would recognize as a way to get your marketing message listed in Google. In fact, when you find out what it is you're gonna shake your head in utter amazement. (I still do!) But isn't that the inherent nature of marketing on the Internet? Just when you think you know it all BLAM - there's something new to add to the equation. And I've compiled that "BLAM" into a new report titled Taking The Back Road To Get On Google's First Page. First let me tell you what you won't find in this report... NO techniques that tell you how to rank high for obscure keywords. Remember, I stumbled upon this technique accidentally. I was targeting my most favored keyword, not some nonsense mumbo-jumbo. NO search engine optimization basics here. That's not my expertise. So if you're looking for a beginner's SEO guide, this isn't it. NO talk about AdWords advertising. My technique has nothing to do with getting a top 10 position for an AdWords advertisement or any other Pay Per Click search engine. NO 'black hat' techniques that are going to get you banned by the search engines. This is a completely ethical tactic.
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NO submitting your site to 50 million different directories, NO getting link partners, or using publicity tactics. NO talk about eBay, newsletters, blogs, RSS, or any other derivatives. Taking The Back Road To Get On Google's First Page is a step-by-step guide explaining my entire process for getting several top 10 Google listings in less than 30 days. It's a quick read, so it shouldn't take you more than an hour to get through. You can begin implementing the steps immediately. Depending on your keyword you could see results within 2-3 days. Typically it's a 30 day or less turnaround. Once I waited 6 weeks, but ended up with a #2 position. Your results will be totally dependent on the keywords you're using. But you'll see it's REALLY a simple process. * You'll see which sites I'm advertising on including names and URL's. I'll also tell you which features you must use in your advertisement for this technique to work properly. (The features are the MISSING LINK that turn regular ad's into top Google rankings - so you MUST know this part to be successful.) * You'll have access to the actual advertisements that currently hold top 10 Google rankings so you can examine them. You'll see what type of role (or lack of) search engine optimization tactics plays in a top 10 placement. * You'll see the screenshots listing my Google positions and the keywords used.
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* Discover why I think Wordtracker STINKS, and how you can get a more accurate account of which keywords you should be targeting. * But more importantly, I'll show you how other people are using the exact same steps to gain top 10 positions as well. This gives undeniable proof that my technique isn't just a periodic occurrence, but something that happens all the time, when the right circumstances are all aligned properly. Admit a Flaw About Your Product Even when you think you've got a failsafe idea, there's always somebody who can find a way to knock your product off of its pedestal. That's why I prefer to openly admit my information products biggest shortcoming in the sales letter. I find that people really appreciate the honesty you express. And you're better able to stabilize their expectations. Here's what I said on Get-In-Google-Now.com--

But this ISN'T just a bunch of happy hype with no downside. Not every ad I run turns into a top 10 ranker.
For example, using my technique I was only able to secure a #23 ranking for a fairly competitive keyphrase with 4,380,000 competing sites. Granted it only took 48 hours, but it's still not in the top 10 position. September 2005 I ran 7 different ad's and 6 of them got top 10 rank within eight to ten days. The last one just lingered at #21. The reality is you can't get top 10 positions all
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the time. And I certainly don't advocate that you can. Sometimes you have to test different keywords and ad copy to figure out which ones work the best, conversion wise. For example, I target a keyphrase where people sometimes separate one of the words with a space, and sometimes they leave the complete word together. Surprisingly the ad with the spaced word generates more sales than others without the space (without the space is technically the correct spelling). I would have initially called the project a failure if I would have stuck to just focusing on the one spelling. The first ad didn't generate as many sales as the second one. But testing revealed profits were bigger just by tweaking my keywords a bit. I tell you this to keep you level headed about what I'm offering. My techniques do work. I generate hard, cold cash every day using them to promote my sites. But you have to put in some brain power to make them work for your specific situation. It's that brain power that helps me move past the dud's, and keeps the profits rolling in. As long as you understand where I'm coming from you'll do well. But if you're lazy, and you want results with no work, then please don't order my information.

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Reject Objections With Frequently Asked Questions Ask yourself this question and answer it honestly... What would stop people from ordering your product? Do they perceive that it's only for certain types of people? Is it perceived as being too expensive? Too cheap? Too big? Too small? You already admitted a flaw, and that's fine. But you don't want to keep telling readers why they shouldn't order your information product. Instead, acknowledge the issue, and tell why your product can overcome it. For example, the report I sell at GetCheckingNow.com only features a few banks. And these aren't national banks. They only have branches in certain states. Instead of trying to hide this fact, I created a FAQ section and addressed it. (See what I said below.) Sometimes you'll only know the problems when a customer returns a product. So don't dread refunds. They're a fact of doing business. And they can offer a lot of insight as to how to improve your sales letter.

Most Frequently Asked Question... But what if these banks aren't located in my immediate area?
The fact of the matter is there are only a handful of banks that don't go through the ChexSystem, Telecheck System, OR give you hassles about your bad credit. The banks I provide will work with you through almost any credit challenged situation. These banks are the exceptions, not the rules. Invariably if you pay off your old bank debt and apply to a few smaller local banks you may be able to get an account, depending on the bank manager. But this is a big maybe. And it may require you to sit through a lot of embarrasing "No's" just to end
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up back at Square 1. If you don't mind making the effort, then by all means try your luck. Like I said, just make sure your old account has been paid in full, and you have a letter from that bank stating that your debt has been fulfilled. But if you're like me and you don't want to sit through rejection after rejection, then my report will help you save face and get what you need. Plus one of the banks I recommend works specifically with people all over the United States. So you get special perks like free postage paid deposit envelopes and monthly reimbursement for ATM fee's. They make it extremely easy for outof-towner's to do business with them. Yes, it's nice to have a bank close to home. But oftentimes it's just not possible. My report gives you real alternatives, regardless of your credit situation. Cost/Justification/Guarantee Whenever I mention the price of my information products, I always like to give my prospects an explanation of why I charge what I do, or why they're going to get extra value by ordering from me. In other words, what makes your product worth the price, and then some? Once I justify the price, I always follow up with a money back guarantee. I don't make my guarantee cute or complicated. What I do feel is very important is that you mention how easy it is to get a refund if they want one. I've actually had customers praise me because I issued a refund so quickly and painlessly. Evidently many sellers don't bother to respond to refund requests. So I make sure and say how simple it is to get one with me.
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Here's the Cost/Justification section from Get-In-Google-Now.com--

Taking The Back Road To Get On Google's First Page costs $97. A single top 10 listing on Google could be worth hundreds - or in my own case THOUSANDS of dollars to your bottom line.
No, it's not dirt cheap. And no, it's not going to get any cheaper. But that's because I'm paranoid. I've seen other brilliant marketers practically give their information away and before you know it, EVERYBODY is trying to compete using the same tactic. (You know how the SEO crowd can be. One idea can spread like a wildfire in less than 48 hours across the forums alone.) And then overkill sets in, the search engines work double time to close the loophole, and we all lose. In hindsight what sense does it really make to share certain ideas with everybody if it's only going to bring about the demise of the technique? Absolutely none. I don't intend on having this happen. I've been successfully using these techniques for my business since November 2004. They help pay my bills. And I'm really quite happy to be in this position. So call me blunt or crass, but I choose to charge a high fee because quite frankly I don't want to teach the entire world how to do it. And as a buyer you must agree not to share these
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techniques by teaching or republishing them in any way, shape or form. They are for your personal benefit only. As a paying customer who understands my thinking, you'll be happy that I'm protecting these ideas so vehemently. I only want to make sure that you're able to gain maximum usage and profitability from the information. And here's the Cost/Justification/Guarantee from GetCheckingNow.com--

ORDER NOW! How to Get a Bank Account Even If You're in the ChexSystem costs $24.95.
Other sites are charging $29.95 to $97 for their resources. Many of them are selling the same misguided and non-working list of 100+ banks. Other sites make you subscribe to receive free reports in exchange for that free list of 100+ banks. Then they'll send you dozens and dozens of e-mails advertising credit repair services. (I still can't get off that list!) For $24.95 you'll get a list of banks that has been utilized by somebody who is still in ChexSystem. You'll know exactly what to expect when you call each bank. And you have my personal guarantee that you will get a bank account or your money will be promptly returned. You may use Visa, MasterCard, Discover, and American Express to order via PayPal. I also accept post office money orders. (Please e-mail me for the mailing address.) For your safety I am a PayPal verified seller. I have conducted 500+ sales through PayPal - (which
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can easily be verified through PayPal). I will NOT have access to any of your credit card information. I will only receive notice that you've made payment. You will given immediate access to the report once your payment is received. (Once your order is complete you'll be taken to a receipt page. When you reach that receipt page simply click on the "Click Here To Continue" button on the lower right hand side of the screen. This will take you to the download page.) Order Box I always create a separate highlighted box featuring the link where prospects can order my information product. I use this box to mention that my order process is secure. Then I reinforce the purchase by mentioning that the'll receive the product immediately or within days. Here's the copy from the order box at Get-In-Google-Now.com--

Order via Credit Card or Check

100% Safe and Secure - I am PayPal Verified (And you don't need a PayPal account to order.) CLICK HERE TO ORDER You'll get immediate access to the report. No waiting! PLUS... Free updates for 1 full year.

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Closing & P.S. I usually don't say too much after I ask for the order. My final stroke of encouragement comes from the P.S.. Your P.S. can reconfirm that the techniques you're teaching are indeed working. You can also use the P.S. to mention a potential price hike. That's what I did for Get-In-Google-Now.com-P.S.- The $97 price tag for Taking The Back Road To Get On Google's First Page is an introductory rate. I reserve the right to increase that price at any time. (And trust me when I say I fully intend to.) Your speed in ordering will be rewarded with a significantly lower price tag. P.P.S.- I currently have 15 ad's with top ten rankings in Google. The revenue from these ads is about $100-$200 a day on average. The ad's cost me approximately $3 a month to run each one. This system works when you work the system. Or, you can use it to give prospects some background information on who you are, as I did with GetCheckingNow.com-P.S.- In case you're nervous about ordering from somebody you don't know, I want to reassure you that you're not dealing with some fly-by-nighter. I run several web sites that help people including: Free Cash To Buy a Home Get-In-Google-Now.com I'm simply a mother and an entrepreneur who wants to help people with my specialized knowledge. I'm in the ChexSystem and I completely understand how frustrating it can be to maintain a normal life without a checking account. I know that what I'm selling here will help you tremendously.
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And if it doesn't (which I really doubt) you can ask for your money back and get it with absolutely no hassles. Now hopefully my honesty will make you feel better about ordering from me. But if you have any additional questions please don't hesitate to email me. I will reply to you within 24 hours, but usually no more than 6 hours. God bless and good luck!

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Marketing Survival Guide How to thrive like an Olympic gold medalist in a sea of mere trophy winners
I'm convinced that the reason why most information product creators fail to generate a decent sales volume is because they don't fully grasp the online marketing process. The first - and most important - part of that process is creating a seductive sales letter. If your sales letter is a flop you can have 1 million people visit your web site, yet not a single person place an order. The sales letter is THAT critical. But you don't have to worry because you've received your sales letter training, and along with this manual you've got copies of the actual sales letters promoting my information products. All clear in that department. Now you have to formulate a plan to bring visitors to your site. The tactics you'll learn in this section are in no way a complete listing of every online marketing technique there is. There are many more to explore. And I'm sure you'll find other people who swear by other techniques that I make no mention of. The tactics I've chosen are very strategic for me. Once I complete a marketing step, I usually don't have to revisit it again. In other words, I do it once, and it delivers web site visitors over a long period of time. I create many different information products for many different niches. So I don't have the time to promote every single one of my products on a daily basis. I develop an efficient system up front, so the site can sustain itself and continue to deliver sales without any intervention on my part. Please understand that any marketing technique could stop delivering results at any given time. So even though you may not implement all tactics at once, you should always have a back up plan in case one of your traffic
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funnels stops working. Here are my top 5 promotional tactics-E-Course An e-course is a quickie tutorial based on your information product. For example, I created an e-course called Secrets To Getting a Top Google Rank for Get-In-Google-Now.com. (You can subscribe to it by visiting the Get-in-Google-Now.com site, and scrolling down to the very bottom of the page.) I designed this e-course to stay in contact with people who had read through my entire sales letter, but for whatever reason still didn't order my report. It offers 7 days worth of quickie tips for webmasters who want a top Google rank. The info is culled directly from the $97 report. Does it work? I currently have a 5%-7% conversion rate. So for every 100 people who subscribe, 5-7 of them order the report. Please understand that not every information product is e-course applicable. Because I only offer resources in my GetCheckingNow.com report, it's almost impossible to promote it with a e-course. I would basically be giving away all my info if I did. I use Aweber.com to deliver the content from my e-courses. A subscription is $19.95 a month (or less if you order multiple months in advance). You create 7-14 days worth of messages, then cut and paste each message into Awebere. Once a prospect signs up for your e-course, they'll be sent the first message in the series. The following day (or whatever day you choose) they'll receive the second message. You decide how many days should lapse between each message delivery. The messages go out automatically and on-time to each subscriber, no matter when they signed up.

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Search engines Some people lose a lot of freakin' sleep striving to get a top rank in the search engines. Even though I do incorporate search engines into my promotional routine, I don't try to follow every new trend that comes out. (Which is really funny, since I expose a cool search engine ranking trick at Get-In-GoogleNow.com.) My reason is simple... search engines - Google in particular - tend to be fickle animals. One day you're on top, the next day you're not, and the following week you're back on top again. If I shed a tear everytime I lost rank, I'd be shedding a bunch of tears. If I jumped every time someone said "change your site" I would have changed it at least 15 times already. I have top 10 listings for almost all of my web sites. For example, as of March 2006, I have the #1 listing for 'non chexsystem banks' at both Yahoo and MSN Search. For my TelecommuterJobReport.com web site I hold the #4 slot for 'telecommuter jobs' at Yahoo, and the #1 slot for the same term at MSN Search. At Google my marketing message holds the #1 slot for 'non chexsystem banks.' (I'll tell you more about that technique later.) So what do I do to achieve top rank? Just one thing... I choose a keyphrase that relates to the topic I'm writing about, and I mention that phrase at least 4-6 times throughout my sales letter. I put it in the sites title, typically in the first headline of the sales letter (or within the first sentence or two), and then I just sprinkle it randomly in the sales letter. Granted, this technique usually 'doesn't' gain me any rank at Google, but it consistently works at Yahoo and MSN Search, which are the #2 and #3
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search engines on the Net. Try it! Articles This is my favorite way to attract web site visitors.

I write a 500-800 word article related to my information products topic. I submit said article to EzineArticles.com I submit said article to Isnare.com . Webmasters who run sites related to my article topic feature the article on their site. The article features a byline at the end which shows my web site address. People who read the article end up visiting my site because of the article. These are highly targeted visitors, who often end up subscribing to my ecourse or ordering my information product.

This technique is absolutely magical. You get highly targeted web site visitors and a lifetimes worth of free advertising. (Later on I'll show you an article I wrote that faithfully delivers visitors and sales.) Affiliates Affiliates are people who promote your product in exchange for a commission each time their referral generates a sale. The easiest and most efficient way to build your affiliate stable is to sell your information product through Clickbank.com. Clickbank accepts payment for your products, then sends you a check twice a month for your sales. (Minus their fee, of course.) Affiliates who want to sell your products can do so through Clickbank. Clickbank will tell them
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each time their referral generates a sales, AND they'll pay the affiliate twice a month. It's such an awesome arrangment. The problem isn't streamlining the process though. It's getting affiliates who are great at selling your product. Out of 500 affiliates, you might have 5-10 who do the bulk of your selling. I have one affiliate who sells my GetCheckingNow.com report. He generates approximately $1,500 a month in sales. During exceptional months, it can go up to $4,000. He didn't find me through Clickbank though. He was a customer who had tried my techniques and made them work. Sometimes satisfied customers will come to you asking to be affiliates. Their enthusiasm for your product makes them ideal for the position. You can learn more about setting up an affiliate program at AssociatePrograms.com . Springboards Springboards are sites related to your infoproducts topic that enable you in some way, shape or form to directly market or sell your information product. Later on in this section I tell you about a site that generated $2,600 in 30 days, thanks to a single springboard site.

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Anatomy of a $200 a Day Site

Name of site: GetCheckingNow.com Description: GetCheckingNow.com is a 3-page web site that sells a report titled How to Get a Bank Account Even if You're in the ChexSystem. The main page is the salesletter, the second page is Frequently Asked Questions, and the third page contains contact information. How I promote the site: I use 4 promotional methods. 1) USFreeAds I've heard a hundred times before that online classified ad's don't work. And for the most part, I believe it. USFreeAds, however, is the exception to the rule. At least in my situation. I paid $5.99 to list my ad there for 6 months. (Actually you can list an unlimited number of ad's for that price.) Then another $8.99 to make my ad featured for two months. This means my ad was placed at the top of my category, I could highlight the headline to my ad, and my ad has an animated fire icon next to it. This ad pulls in over 800 unique visitors a month, and approximately 10-15 sales a week. Definitely worth the $14.98 investment! So why did I choose this particular classified ad site over all the other sites floating around out there? I was doing a search on Google for 'non chex system banks' - which is one my better producing keywords. On the 8th page of results I saw an ad from one of my competitors on USFreeAds. You can see how many times a particular ad has been viewed on USFreeAds, and I noticed that my competitors ad had been viewed over 200 times. After seeing this I decided to give it a try. I figured that I could at least get 1 sale over the next 6 months. And surely I did. THE LESSON: Don't reinvent the wheel. Go to Google and perform a search for your top keywords. Look through the first 10-15 pages to see what your competitors
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are doing, and where they're advertising. Follow in their footsteps. Sometimes this requires stepping outside of the box as I did by advertising on an online classified's site. 2) Google AdWords Google AdWords enables you to advertise your site under your chosen set of keywords in the Google search engine. You pay a fee each time someone clicks on your ad. My AdWords campaigns have been very good to me. Here's a breakdown of my daily numbers-Price per click: $.04 Daily: $2.00-$4.00 Click thru ratio (the # of times my ad's are clicked on compared to the number of times it's shown): 5%-30% Number of sales: 1-3 sales a day @ $24.95 each Here are the keywords and ad's I use-* AD GROUP #1 *
non chex system banks non chexsystem banks non chexsystem banks that do not use chex system non chex system no chex system banks banks not using chex system list non chex system banks non chex system checking accounts banks without chex system banks not on chex system bank account for non chex system non chex systems non chex systems banks

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* WINNING AD! *

Non Chex System Banks Discover which banks don't use Chex System or Tele Check. http://www.GetCheckingNow.com

* LOSING AD #1 *

Non Chex System Banks Tired of outdated lists of banks? I'll tell which banks to go to. http://www.GetCheckingNow.com

* LOSING AD #2 *

Non Chex System Banks Don't be a ChexSystem Hostage! Get a new checking account today. http://www.GetCheckingNow.com

------------------------------* AD GROUP #2 *
second chance bank account 2nd chance bank account

* WINNING AD! *

2nd Chance Bank Account Don't be a ChexSytem Hostage! Get a new checking account today. http://www.GetCheckingNow.com

* LOSING AD *

2nd Chance Bank Account Don't be held back by ChexSystem! Get a new checking account today. http://www.GetCheckingNow.com

-------------------------------

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* AD GROUP #3 *

bank account for people with bad credit open a bad credit bank account bad credit bank account no credit check bank account

* WINNING AD! *

Bad Credit Bank Accounts Yes - there are banks that don't use ChexSystem or Telecheck. http://www.GetCheckingNow.com

* LOSING AD *

Bad Credit Bank Accounts Get a bank account today, even if you're in ChexSystem or Telecheck. http://www.GetCheckingNow.com

THE LESSON: * The reason why I believe my ad's get such a high click thru rate is because I use the keyphrases within the ad's themselves. This is a frequently given piece of advice, and rightfully so. It works like gangbusters. But more importantly if you examine them you'll notice that I offer the ultimate SOLUTION within all of the winning ad's. Anybody who's in ChexSystem wants to do business with a bank that doesn't go through ChexSystem. That's your numero uno goal. These ad's all hone in on that desperate want by offering a clear solution... "Click here and find non chexsystem banks." They're simple, but they push a major hot button. Do you know your prospects #1 hot button? Depending on your topic you may be able to formulate 3-4 earth shaking solutions your prospects are looking for. Take each hot button, and build 2-3 AdWords ad's around the SOLUTION you're selling. As you can see it doesn't have to be gimmicky. Prospects just want to know you're going to be able to heal their woe's. Make sure your ad says that loud and clear.
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* The key to making sure your ad is shown 100% of the time is to make your Daily AdWords budget at least $100. (You can enter this information when your building the campaign.) The higher you make it, the more likely your ad's will be shown. If you find that you're getting a significant number of click thru's and no sales, you need to adjust your salesletter accordingly. * If your AdWord keywords are popular, start off bidding at the highest per click rate you can afford to be on the first page of ad results. This will ensure that you'll get the maximum number of click thru's. Once Google see's that your ad is producing a good number of click thru's you can go back and lower your per click rate to whatever you want. This WILL NOT make your ad go to the bottom of the list. Google rewards advertisers who have a high click thru rate with a higher position in the lineup, regardless of what you're paying. I'm fortunate in that I can bid the absolute minimum of $.05 and my ad's are almost always on the first page of results. * Watch your conversions like a hawk. I noticed that Google had begun offering a new conversion tool that would tell you which of your keywords was producing sales. But I didn't add it to my site until recently. As I'm writing this it has only been some days since I began tracking conversions using their free tool. I have noticed that it takes a few hoursdays for the final results to appear under the AdWords Campaign Management page. But "wow!" what a fantastic tool it is. 3) An Affiliate With Passion Rick Fusco has been an affiliate of mine for well over a year now. In my world, he's the best thing since sliced bread, and definitely a poster boy for how to promote other people's products. Check out the site Rick put up to market my report: http://www.how-i-got-a-checking-account.com/
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The site basically tells the story of how Rick's life was hindered because he didn't have a checking account. Then he explains how he found my site, ordered my report, and got a new account. He explains why he's recommending my report (because he knows the information works, and he's getting a kick back). Then he leads readers to my GetCheckingNow.com site. The site is really basic looking. No graphics. But it does a kick ass job because the story is so compelling. He knows what people in ChexSystems go through. And he conveys that knowledge very well. Rick advertises the site using nothing but Google AdWords. He sends me anywhere from 50-100 visitors a day. In a great month he has sent me over $4,000 in sales. In a good month it's typically $1,500-$2,000. THE LESSON: Don't look for affiliates outside of your customer base. Customers who have successfully used/implemented your information are much more effective at selling than non-customers who merely suggest people visit your site. Each time a customer sends you a testimonial or feedback, ask if they'd like to become an affiliate. Encourage them to create Rick-like sites that tell of their experiences. And most of all, pay your affiliates well and on time at all times. I offer Rick a 50% commission. And I pay him via PayPal every 2 weeks. 4) Write keyword rich articles that focus on desperate readers second tier fears. Nowadays there's a lot of information out there on how you can write articles related to your infoproduct's topic, and promote said articles on sites like ezinearticles.com.
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Web site owners use ezinearticles.com to freely gather articles they can use on their sites. It's a mutually beneficial relationship for both parties. Authors get free publicity on targeted sites. Site owners get free content. The publicity that site owners receive can prove to be major profit centers in the marketing scheme of things. I know it has worked wonders for me. I recently wrote an 880 word article titled How to Obtain a Non ChexSystems Bank Account Without Getting Scammed. I submitted the article to ezinearticles.com, and it was picked up by several credit/finance related web sites. That article is now responsible for 5-20 orders a week. Why? Because it focuses on a fear that many ChexSystems victims have. They're already in a tight situation with not having a bank account. They go online, and see all these possible solutions for getting out of ChexSystems. They don't know which way to turn, and they're nervous about having to pay for the information from a vendor they don't know. They might have been burned by another seller who led them to a rather dubious banking institution. The article helps readers put some of their fears to rest, by teaching them what to look out for. Notice at the end of the article I included a bio section that makes reference back to my GetCheckingNow.com web site. The article gets my foot in the door, the bio at the end is my calling card for readers to place an order. Now why do I suggest that the article be 'keyword rich'? As I'm writing this report, my article is currently in the #3 position in Google for the phrase "non chexsystems bank." In other words, anyone visiting Google.com and doing a search for "non chexsystems bank" will see a link to my article.
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My article is featured here for 2 reasons. I used the term "non chexsystems bank" in the title of the article, and several more times throughout the actual piece. EzineArticles.com is a 'springboard' site. Articles listed here that are keyword rich like mine have a tendency to show up in Google's top 10 results. Now keep in mind, Google is a fickle animal. So it's entirely possible that my position could switch at the drop of a hat. In fact, it has happened before with this particular article. But all you can do is adhere to the guidelines I put forth, and hope for the best. Even if your article doesn't shop up in the top 10, it's very likely that other targeted sites will feature it as well. Every little bit of traffic helps. THE LESSON: When writing promotional articles, always write to heal a level of the readers desperation. You want to be perceived as the ultimate problem solver through every step. But also make sure you incorporate one (just one!) of your prime phrases/keywords into your article as many as 4-5 times, including the title. By the way, just to further emphasize the power of articles, I had an article in 2005 that was responsible for $4,000 in sales in about 2 days. It promoted my Get-In-Google-Now.com report. The article was promoted on ezinearticles.com. It was picked up by Site Pro News. The day the article was featured on the site I woke up to about $1,600 in sales. Needless to say, as the day went on, it only got better. (I consider Site Pro News to be an excellent springboard site if you sell to online business owners.) Again, it all starts with healing a level of the readers desperation.

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Anatomy of a $2,600 Site

Name of site: Sell-Info-On-eBay.com The site is no longer in existence. eBay apparently has very strict rules regarding the usage of their name in other people's domains, and I was sent a cease-and-desist letter (regarding the sites name, not my product) about a month after launching the site. I actually had no intention of selling the report forever, because the data would become outdated quickly. You can see a copy of the what the site looked like at: http://www.alexisdawes.com/sellinfo.htm Description: The site sold a report called eBay Profit Strategies For Information Sellers for $39.95 How I promoted the site: I only used one method. 1) The Warrior Special Offers Forum Just some quick background information, the Warrior Forum is a popular Internet marketing related discussion board. Online business owners congregate there to discuss selling strategies. The Warrior Special Offers Forum is where Warriors can openly sell their products to other members of the group. (You must create a username/password in order to access this forum.) As the name implies, you must create a special offer in order to list your product there. You can't have a report for $49, and sell it for $49 there. You'd want to price at maybe $35 or less, for it to be considered a good Warrior deal. The original price for eBay Profit Strategies For Information Sellers was $39.95. In the Warriors Special Offers Forum I sold it for $19.95. And that price was valid for only 10 days.

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I averaged about $200 a day in profits once the offer had run its course. That's not to say I got a flat 10-11 sales a day. The first few days generated an avalanche of sales. The last couple of days generated an avalanche of sales. And since I'd neglected to take down the special offer page on my web site, the 3 days 'after' the expiration of the offer also generated a fair share of sales. All in all, it was enough to pull in $2,600 in sales in about 2 weeks. Considering it was a brand new product that I was not selling to an existing customer base, and all the sales came from that one forum, I'd say it was a decent pay day. THE LESSON: A lot of people actively participate in forums targeting their particular niche. I don't happen to be one of them. If I have something interesting to say, I'll chime in. But I'm very selective in what I choose to say. Even at the Warrior Forum. My point in saying this is that you don't necessarily need a forum to successfully sell to a group. There are certain 'springboard' type sites - just like the Warrior Special Offers forum - where people in a particular niche specifically go looking for fee-based information. Your job is to find those springboards, and get your product listed there. This way you always have a starting point for generating instant sales, and depending on the type of springboard site it is, you'll have a steady influx of customers. SherpaStore.com is a prime example of a springboard site that delivers a steady influx of customers. Anne (the owner of the site) sells one of my reports on how to become a radio talk show host. I don't make a fortune from the sales. But I have been getting a royalty check from them every single month since 2003. They even handle all the payment processing and delivery. Very sweet deal indeed. So where do you find such springboard sites?
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Well first let me define exactly what a springboard site is. A springboard site is one which has the capacity to deliver targeted visitors to your web site, or sales on a consistent basis. As you've been reading this report, I've already mentioned a few of them... ezinearticles.com - Get your articles listed here. Many topics are covered. Site Pro News - A newsletter geared towards online business owners. They use high caliber articles on Internet marketing. SherpaStore.com - They sell primo 'corporate' quality information products on marketing topics. You find springboard sites by knowing where your audience congregates. Remember on pages 13-15 I tell you to find out the online locations where potential readers hang out? It's in these travels where you'll find a gem or two that qualify as true springboard sites. That's why you have to collect as many as you can, and always keep a sharp eye out for others.

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How to market your information product when there are an abundance of freebie sites
Free content sites. They're an inevitable fact when you market to desperate buyers only. In your research alone you'll be amazed at how many sites feature the same free information that you want to promote and sell. So how do you successfully compete against the freebies. First off, never OVERestimate your buyer. As I've mentioned before, a lot of everyday consumers really don't know how to effectively search the Internet. So while there may be a lot of freebie sites, many of your potential buyers may not know how to reach it. Promote your site in the midst of freebie sites, and just see what happens. But don't second guess the situation until you've 'been there and done that.' Now if you try your hand at competing with the freebies, and you're still struggling, I would concentrate less on marketing through search engines, and more on finding springboard sites. In my opinion, it's always preferable to have customers seek out specific information. But you can be just as effective when you place yourself in places where prospective buyers are hanging out. I used this technique specifically, with the $2,600 Site example I just gave in the previous section. I didn't market the site so that buyers would search for me. I promoted the ebook on a springboard site where prospective buyers congregated. So when in doubt, let springboards help you out.

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Appendix
In this final section you'll find a series of checklists, forms and templates to help you better create and market your information product.

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Where do readers congregate online? A sample Elance project description

Here's a project description you can use when hiring someone to locate sites where your potential readers congregate. You would post said description in the Administrative Support --> Research sub-category. Feel free to alter it for your situation. FYI... An 'Alexa rank' is a free tool used to measure how much traffic a site receives. The lower the number, the more popular it is. Anything under 100,000 is excellent. Between 101,000-500,000 is pretty good. 500,0001million is good. Greater than 1 million is okay. But keep in mind this is only a guesstimation at traffic. My GetCheckingNow.com site has a Alexa rank of over 1 million, and I still make $200+ a day from it. You can get more info about the process Alexa uses to arrive at the rank number at (http://www.alexa.com). Be sure to download the free toolbar if you want to check the rank of a site on your own.

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----------------------------------I need a targeted list of blogs, forums (discussion groups), online newsletters, content sites, and sites selling information products from various authors (books, e-books, DVD's), related to poodle care. In other words, I wants sites specifically related to poodle care - NOT just dogs in general. Ideally I want at least 20 sites for each type - 20 blogs, 20 forums, 20 newsletters, etc. Here's what I need for each site: * URL/Web site address * Alexa rank * Description of the site * Distribution frequency (if it's a newsletter) * Types of information products sold - books, e-books, dvd's (if its a site that sells infoproducts) * Contact information (name of person running the site, address, e-mail) I want the details delivered in Microsoft Word. Each piece of data should be printed on a new line. The research should be completed within 7 days after the winner has been chosen.

-----------------------------------

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Where do readers congregate online? Research results checklist

Here's a checklist that you can use when locating where your potential readers congregate online.
URL_______________________________________________ Type of Site ________ blog ________ online newsletter ________ forum ________ content site ________ information product seller ________ e-books ________ books ________ dvd's ________ audio product Alexa rank __________________________________________ Description __________________________________________________________ ___________________________________________________________ ___________________________________________________________

Helpfulness Factor ________ reviews other people's infoproducts ________ is an affiliate for other people's products ________ accepts articles from outside authors ________ allows signatures in forum posts ________ allows comments in blog posts ________ has an area where visitors may sell their goods

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Desperately Seeking Problems

Here are a dozen sites that feature loads of problems and solutions. With a little work, you'll find a few ideas where you can implement the Desperate Buyers Only formula. Embarrassing Problems http://www.embarrassingproblems.co.uk/ An excellent site for locating embarrassing health problems. Health Problems at Holistic Online http://www.holistic-online.com/remedies/Health_Problems.htm Dozens of common health problems with holistic treatments and suggestions. Do It Yourself http://www.doityourself.com/ This site offers a virtual wealth of do it yourself info for home and car owners. The forum is a goldmine of ideas. Do It Yourself Network http://www.diynetwork.com/ Built around the Do It Yourself television network, this site offers ideas galore. Good forums are already producing ideas for me. eHow http://www.ehow.com/ eHow has thousands of quickie articles on a variety of subjects. If you click on a topic, you'll be able to see the titles of all the related articles. This makes searching for ideas really easy. Hints-n-Tips http://hints-n-tips.com/ A reader donated tips site that has a UK slant. Tips are however appropriate for all readers.

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PageWise http://www.pagewise.com/ Nearly 100,000 articles in a large variety of categories, that answer commonly asked questions. TipKing http://www.tipking.co.uk/ Thousands of quickie tips on a variety of subjects. But be forewarned, there's a lot of Google Adsense advertising mixed in with the actual content. So it can get confusing when you're looking for a tip, if you don't know how to separate the tip from an ad. Yahoo Answers http://answers.yahoo.com/ Anybody can ask a question. Anyone can respond. And they have a wide variety of categories. Google Answers http://answers.google.com/answers/ Basically the same premise as Yahoo Answers, except they have professional researchers who get paid to answer questions. Find It Quick http://answers.finditquick.com/ Same premise as Google Answers. Internet FAQ's Archive http://www.faqs.org/faqs/ This site hasn't been updated in a couple of years. But it will give you lots of problem/answers food for thought. Weeno http://www.weeno.com/ Weeno is an article based site that offers solutions for a variety of categories.

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KnowledgeHound http://www.knowledgehound.com/ An excellent resource that links to thousands of specialized how-to article on a large number of topics. I often use this site to get familiarized with a topic I'm thinking about writing on. ThriftyFun http://www.thriftyfun.com/board.html There are over 20,000 open discussions here mainly related to homemaking, pets and cooking. I love this site for locating solutions. Just be sure to test everything first. Complaints.com http://www.complaints.com/ Features consumer complaints for all types of products, services and companies. You can probably cull some good ideas of what consumers should look out for when purchasing certain items. AllExperts http://www.allexperts.com/ A free service where experts will answer your questions on hundreds of topics.

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Is This Really a Topic for Desperate Readers?

Use this worksheet to determine if your chosen topic has the psychological pull to reach desperate readers. I've also included a printable 1-page chart that you can post near your computer to quickly test ideas. 1) What have they lost that's extremely important, and they need to get back? OR Is this something that's extremely important, which they need to get back? 2) What have they lost control of? OR Have they lost total control of this? 3) What are they on the verge of losing that's extremely important to them? OR Are they on the verge of losing this extremely important item? 4) What difficult problems do they have to solve that's causing them considerable heartache, time, money or energy? OR Is this a problem that's causing them considerable heartache, time, money or energy? 5) What impending issues would embarrass them immensely if revealed? OR Is this a topic that would embarrass them immensely if revealed? 6) What new laws or rules are negatively impacting their lifestyle or business? OR Is this a new law/rule that negatively impacts their lifestyle or business? 7) What 3 (5-10-20) things are affecting their ability to successfully live out a lifelong dream? OR Is this affecting their ability to successfully live out a lifelong dream? 8) What major purchases ($1,000+) have they recently made? What burning desires do they have in learning how to use the product/service they just purchased?

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9) What skill - if not learned - would make them competitively weak in front of others? What's holding them back from being powerful? OR Is this a skill that, if not learned, would make them competitively weak in front of others? Is this holding them back from being powerful? 10) What's holding them back from reaching a position of spiritual power or higher consciousness? OR Is this holding them back from reaching a position of spiritual power or higher consciousness? 11) At what step will they typically get stumped for a project they're working on? OR Is this a step where they typically get stumped during a project? 12) In this niche, are peoples physical personas affected? Face Eyes/Sight Nose/Smell Ears/Hearing Mouth/Lips/Taste Teeth/Breath/Speaking Ability Hair Arms/Hands Legs/Feet Back Stomach Genetalia Chest/Breasts 13) In this niche, at what step do people feel- Happy Sad Depressed Angry

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Does it affect their ability to- Make or keep their money? Do or keep their job? Look good/smart/beautiful in front of others? Maintain a relationship? Maintain their health? Maintain or keep their car or home? Buy expensive/trophy items? Please a person of importance in their life? Connect to a higher power? Successfully live a dream?

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What have they lost that's extremely important, and they need to get back? OR Is this something that's extremely important, which they need to get back?

What have they lost control of? OR Have they lost total control of this?

What are they on the verge of losing that's extremely important to them? OR Are they on the verge of losing this extremely important item?

What difficult problems do they have to solve that's causing them considerable heartache, time, money or energy? OR Is this a problem that's causing them considerable heartache, time, money or energy? At what step will they typically get stumped for a project they're working on? OR

What impending issues would embarrass them immensely if revealed? OR Is this a topic that would embarrass them immensely if revealed?

What new laws or rules are negatively impacting their lifestyle or business? OR Is this a new law/rule that negatively impacts their lifestyle or business?

What 3 (510-20) things are affecting their ability to successfully live out a lifelong dream? OR Is this affecting their ability to successfully live out a lifelong dream?

What major purchases ($1,000+) have they recently made? What burning desires do they have in learning how to use the product/service they just purchased?

What skill - if not learned would make them competitively weak in front of others? What's holding them back from being powerful? OR Is this a skill that, if not learned, would make them competitively weak in front of others? Is this holding them back from being powerful?

What's holding them back from reaching a position of spiritual power or higher consciousnes s?

Is this a step where they OR typically get stumped Is this during a holding them project? back from reaching a position of spiritual power or higher consciousnes s?

In this niche, are peoples physical personas affected? * Face * Eyes/Sight * Nose/Smell *Ears/Hearing * Mouth/Lips /Taste *Teeth/Breath /Speaking Ability * Hair * Arms/Hands * Legs/Feet * Back * Stomach * Genetalia *Chest/ Breasts

In this niche, at what step do people feel- Happy Sad Depressed Angry

Does it affect their ability to- Make or keep their money? Do or keep their job? Look good/smart/beautiful in front of others? Maintain a relationship? Maintain their health?

Maintain or keep their car or home? Buy expensive/trophy items? Please a person of importance in their life? Connect to a higher power? Successfully live a dream?

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Report Outline Templates

Here are two templates that you can use to create your information product. Report template for resources

Name of resource URL/web site address Map (from Yahoo maps) Street address Hours of availability Helpful features/Why is it relevant to the reader? How does the reader use it to be successful? Problems/Pitfalls the reader should look out for

Report template for insider secrets

What will the reader do now? Why will they complete this process? How long will this process take? What tools will they need to complete the process? Who will they contact? What web sites to visit? What will they need to do, say, write? What are the potholes/problems they should look out for? What happens if they run into a pothole/problem? What should they do?

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Sales Letter Outline

The 5 Point Fish Hook

SALES LETTER POINT #1 - You empathize with the reader more than your competition. SALES LETTER POINT #2 - Your competition (free and paid) sucks. SALES LETTER POINT #3 - Your information is more valuable by the way you've formatted, written or researched it. SALES LETTER POINT #4 - Your information is current and/or appropriate for today's standards. SALES LETTER POINT #5 - Your information can get results for the reader NOW.

The 5 Point Fish Hook meets the sales letter

The 5-Second Salesperson - 1) Mention the point of desperation and/or psychological soft spot. 2) Emphatically declare that you can solve the problem. The "I Identify" Story - A story of how I - (or someone else) - overcame the desperate issue to achieve success. The Great Big Letdown - Tell why the competition isn't doing their job. About The Product - You'll tell the reader about the product, including bullet points to highlight key ideas/sections. Admit a Flaw About Your Product - Openly admit my information products biggest shortcoming in the sales letter. Reject Objections With Frequently Asked Questions - Ask yourself this question and answer it honestly... What would stop people from ordering your product? Cost/Justification/Guarantee - What makes your product worth the price, and then some? Order Box - Create a separate highlighted box featuring the link where prospects can order my information product. Closing & P.S.- Your P.S. can reconfirm that the techniques you're teaching are indeed working.

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Collecting The Cash

Here's a list of sites that will process credit card orders for you. PayPal http://www.paypal.com I've had my own merchant account before. In the end, I prefer PayPal. With PayPal you can still accept Visa, MasterCard, American Express and Discover. You can even accept checks. In the past, you could only have your customers order online. Now they have a new service where you can accept telephone and mail orders too. And the money is available immediately. Even with a merchant account you have to wait 2-5 days before the money becomes available. Best of all, you can get a MasterCard debit card which allows you to immediately withdraw your money via ATM. PayPal is the most widely accepted payment option on eBay. (PayPal is owned by eBay.) Clickbank http://www.clickbank.com Clickbank is very, very popular with e-book publishers. When you sell your product through Clickbank, they have an automatic affiliate program. This means that other people can sell your product and receive a commission. Clickbank handles the payment, and they pay your affiliates twice a month. You'll also receive a check twice a month. Very reliable service. The only softspot is that you cannot sell real world products. Just e-books and digital products.

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2Checkout http://www.2checkout.com/ Another payment processor similar to Clickbank, except they do not offer the built in affiliate program. They pay you on a weekly basis via direct deposit to your bank account.

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Final Words
Hopefully by now you've begun to formulate some ideas for your information product. If not, and you're finding it difficult to come up with some ideas, I want you to start visiting the sites on pages 83-84. These sites will provide you with a wealth of fresh ideas. Don't sweat the fact that there are so many free ideas floating around out there. Free doesn't necessarily mean people won't pay for information. I get $200 worth of orders every day for information that can be found for free online. The key is knowing how to market your products, and being in the most obvious locations where people will search for them. I wish you the best of luck! Alexis Dawes

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FREE 30 Minute Telephone Consultation

Unsure about a topic? Need research assistance? How about some feedback on your sales letter?

This coupon entitles you to a free 30-minute telephone consultation. Please e-mail me with the following details: * Your name * Have you ever created an information product before? * What step of the process do you need assistance with? * Typical availability You may e-mail me at (travelwithme@gmail.com).

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