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  • Welcome To ALL: Promotion

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    Promotion: It is all about companies communicating with customer. Promotional Message ATTENTION INTEREST DESIRE ACTION AIDA Elements in the Communication Process Sender Encoding Message / Media Decoding Receiver Feedback Response Elements of Promotions Mix 1. Personal Selling: 2. Sales Promotion: 3. Public Relations: 4. Direct Mail: 5. Advertising: 6. Sponsorship: THANK YOU!

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    Promotion

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    Promotion: It is all about companies communicating with customer. Promotional Message ATTENTION INTEREST DESIRE ACTION AIDA Elements in the Communication Process Sender Encoding Message / Media Decoding Receiver Feedback Response Elements of Promotions Mix 1. Personal Selling: 2. Sales Promotion: 3. Public Relations: 4. Direct Mail: 5. Advertising: 6. Sponsorship: THANK YOU!

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPSX, PDF, TXT or read online from Scribd
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    6 views6 pages

    Welcome To ALL: Promotion

    Uploaded by

    rvsam_134647
    Promotion: It is all about companies communicating with customer. Promotional Message ATTENTION INTEREST DESIRE ACTION AIDA Elements in the Communication Process Sender Encoding Message / Media Decoding Receiver Feedback Response Elements of Promotions Mix 1. Personal Selling: 2. Sales Promotion: 3. Public Relations: 4. Direct Mail: 5. Advertising: 6. Sponsorship: THANK YOU!

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    WELCOME TO ALL

    PROMOTION

    Raghavendra Kulkarni

    CONTENTS:
    1. Promotion
    Promotional Message

    2. Elements in Communication Process 3. Elements of Promotions Mix

    Promotion: It is all about companies communicating with customer.

    Promotional Message ATTENTION


    INTEREST DESIRE ACTION AIDA

    Elements in the Communication Process

    Sender

    Encoding

    Message/ Media

    Decoding

    Receiver

    Feedback

    Response

    Elements of Promotions Mix


    1. Personal Selling: 2. Sales Promotion: 3. Public Relations: 4. Direct Mail: 5. Advertising: 6. Sponsorship:

    THANK YOU

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