The role

&
responsibility of marketing
Student name: Dang Ho Thanh Kim Phung
Student ID: BD00160
Class: BA05102
Assessor name: Le Thi Thuy Linh
 ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and title Unit 1: The role & responsibility of marketing

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Re-submission date Date received 2nd

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Student name Dang Ho Thanh Kim

Student ID BD00160
Phung

Class
BA05102 Assessor name Le Thi Thuy Linh
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INTRODUCTION: ..................................................................................................................................... 4
1. The role of marketing: .................................................................................................................... 4
1.1. Marketing meets the needs and wants of consumers ................................................................ 4
1.2. Marketing ensures the survival, growth, and reputation of the organization ............................ 4
1.3. Marketing contributes to market expansion .............................................................................. 4
1.4. Marketing helps to adjust product prices .................................................................................. 5
1.5. Marketing creates utility for the product ................................................................................... 5
1.6. Marketing helps manage demand ............................................................................................. 5
1.7. Marketing creates competition and solves competition ............................................................ 5
1.8. Marketing and social responsibility .......................................................................................... 5
2. The responsibility of marketing: ................................................................................................... 6
3. Conclusion: ...................................................................................................................................... 6
REFERENCE:............................................................................................................................................. 6

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INTRODUCTION:
"Marketing is a philosophy that encompasses the whole business. It's the whole business from the
perspective of the result, it's the customer's point of view." (P.F.Drucker"The Practice of Management"
1954). Marketing is a management process whose mission is to identify, predict, and satisfy customer
requirements profitably." (Chartered Institute of Marketing). To create a successful product, there are
roles and responsibilities of marketing for that product

1. The role of marketing:

1.1. Marketing meets the needs and wants of consumers
Marketing helps marketers identify consumer needs and apply their
marketing strategies accordingly.

1.2. Marketing ensures the survival, growth, and reputation of the organization
Because marketing is customer-centric, it assists businesses in
achieving their objectives. A company's survival depends on
keeping customers and earning their complete trust.

1.3. Marketing contributes to market expansion

Marketers use mass communication tools like advertising, sales,

promotion, event marketing, and public relations to spread the
word about their products. Public relations campaigns aid in the
development of a company's image. Enhance and safeguard the
company's image and products. Marketing activities on digital
platforms have become more effective thanks to advancements in
communication technology, saving businesses and customers time
and money..

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1.4. Marketing helps to adjust product prices
Product pricing can be easily adjusted thanks to marketing. For
example, an advertisement announcing the addition of some
essential nutrients to a product creates excitement among
customers, allowing the manufacturer to easily change the
product's price, thereby improving the product's effectiveness.
The culmination of the wholesale and retail stages, as well as
the integration of multiple distribution channels.
1.5. Marketing creates utility for the product
The utility of a product is largely determined by its marketing. A
product's utility refers to its ability to satisfy a desire. Form, place,
time, information, and utility are all created by marketing. The
user owns the product, gathers a lot of data, and weighs the pros
and cons to make the best decision.

1.6. Marketing helps manage demand

Marketers have a significant impact on the amount, timing, and

composition of demand. Negative needs, no needs, latent needs,
diminished needs, infrequent needs, complete needs, or excessive
needs are all examples of needs. Marketing aids in meeting a
variety of needs. After that, give the product the proper direction
to avoid "the right person at the wrong time."

1.7. Marketing creates competition and solves competition

By keeping a close eye on the market, marketing can help
maintain a balance between consumer expectations and
competitors' products. The user owns the product, gathers a
lot of data, and weighs the pros and cons to make the best
decision. Marketers maintain market share by providing
superior services, superior products, and efficient agency
systems. Competition in advertising

1.8. Marketing and social responsibility

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 Marketing's role not only benefits businesses and
consumers, but it also has an impact on Vietnamese
people's social lives. Customer expectations are rising,
government pressure is increasing, and environmental
degradation is forcing businesses to step up their social
responsibility. Improve people's quality of life by creating a
plethora of products and services to meet their needs.

2. The responsibility of marketing:

✓ To establish a marketing strategy, it is necessary to get closer to customers and listen to
learn their needs. Should create surveys to capture information to support customers, listen
to customer needs. Or you can perform searches and create actions on social media to help
better understand user needs, to convert them into customers.
✓ You have to keep an eye on your competitors to see what they do best or identify their
mistakes to avoid falling for them.
✓ A brand is a representation of a company's products, services, and stock. The marketing
department is responsible for creating and disseminating the images, messages and ideas
that best communicate the brand values.
✓ In addition, you must ensure that all parts of the company convey these messages in a
consistent and consistent manner.
✓ It is advisable to stay up-to-date on all things related to the field, as new trends, strategies,
and digital tools emerge at the right time.
✓ Project tracking, and user feedback, to determine the success of the product.
✓ Coordinate efforts with the company's marketing partners: publishers, designers,
journalists, consultants... The work of these contributors should be aligned with the
company's goals and policies. The department must control it to do so.
✓ Customers need to be surprised, and every day, with higher offers, they demand more and
more of this. The marketing department should work on new promotions, affiliate
programs, customer retention techniques, improvements in converting their messages and
actions… find innovation in small details, and in the process of continuous improvement.
✓ Improve sales and customer processes
✓ As mentioned above, it is the responsibility of the marketing department to know the user
and especially the customer's emotions.

3. Conclusion:
Marketing connects producers and consumers, as well as businesses and markets. Market-oriented
business activities are required. Marketing will assist businesses in resolving and repairing customer
complaints as well as improving their business products. Marketing is becoming more important as
society progresses. With marketing's role as a universal key to assisting businesses in achieving all of

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their objectives. Everything can be solved easily as long as there is Marketing, regardless of how many
changes the market has.

REFERENCE:
The role of marketing:
https://wintowinmarketing.com/vai-tro-cua-marketing-10-vai-tro-quan-trong-nhat-cua-marketing/

The responsibility of marketing:

https://blog.saleslayer.com/10-responsibilities-marketing-
departments?fbclid=IwAR0RUjqqpUQmywyS0uZnOop9f0qhM3gAM8qkmWRIgkBtIiFQwSm2eC2XZ
gc
Picture 1 to 10:
https://wintowinmarketing.com/vai-tro-cua-marketing-10-vai-tro-quan-trong-nhat-cua-marketing/