Data-Driven Storytelling Presentation

Shifting the sales mix more towards the

online retailers will drive greater growth in
sales
 SHIFTING THE SALES MIX MORE TOWARDS THE ONLINE RETAILERS
WILL DRIVE GREATER GROWTH IN SALES

1. Since the overall sales performance of the

company has been good , but it could be
much better.
2. Closing some very poorly performing
accounts would free up sales and marketing
resources that later can be invested in more
profitable segments.
3. Over the Last 5 years, our strongest sales
growth has been shifted to the online
retailer account type.
4. Investing the Freed-Up Sales and marketing
resources into our online retailer accounts
would drive the most sales growth.
Overall Unit Sales Growth Has Been Good in 5 Years

Top 5 Accounts By Unit Sales and Year

Sum of 2019
Sum of 2018
Total Sum of 2017
Sum of 2021
Sum of 2020

0 50000 100000 150000 200000 250000 300000 350000 400000 450000

Axis Title
However, here are some worst performing accounts that can be closed to free up the
resources that later can be applied in other profitable segments.

5 Year CAGR Data For Worst Performing Account Types

Sum of 2017
-73% Sum of 2019
Sum of 2020 WD 8
-55%

Sum of 2021 WD 4
Sum of 2018 WD 12
WD 1
Sum of 2017
-42%

SB 9
Sum of 2019
SB 7
Sum of 2020
SB 15
-33%

Sum of 2021
SB 11
Sum of 2018
OR 8
Sum of 2017
-30%

OR 3
Sum of 2019 OR 13
Sum of 2020 OR 11
-24%

Sum of 2021 MB 8
Sum of 2018 MB 4
Sum of 2017 MB 13
-18%

Sum of 2019 MB 11
Sum of 2020
-12%

Sum of 2021
Sum of 2018
0 2000 4000 6000 8000 10000 12000
SUMMARY

1. Since the overall sales performance of the company has been good , but it
could be much better.
2. Closing some very poorly performing accounts would free up sales and
marketing resources that later can be invested in more profitable segments.
3. Over the Last 5 years, our strongest sales growth has been shifted to the
online retailer account type.
4. Investing the Freed-Up Sales and marketing resources into our online
retailer accounts would drive the most sales growth.