MGT 242 : BUSINESS COMMUNICATION

Prepared For: Afrins Farid Faculty, School of Business (UITS)

Prepared By: Sujan Bhowmik Anendya Chakma Naznin Sultana Nasrin Nahar Robi Begum ID: 10310495 ID: 10310553 ID: 10310225 ID: 10310137 ID: 09410173

University of Information Technology & Sciences (UITS) 4th April,2011

Acknowledgement
First of all I would like to express my sincerest and heartiest thanks to our honorable class teacher Afrins Farid for his endless effort for our betterment. Without his support this Study would not exist. I also express my thanks to all executives of Prime Bank Ltd. who are working with Human Resource Division for their cooperation in preparing this term paper. My special thanks also goes to S M Didarul Hasan Management Trainee Officer, Corporate Marketing Division for his help in collecting information related to this term paper.

Date 4th April,2011 To Afrins Farid Faculty, school of Business UITS Subject: Request to accept the term paper Dear Madam, It is a great pleasure for us to submit our term paper on Business Communication . We have prepared this paper as partial fulfillment of the course . We are, ready to make you clear regarding any confusion or further clarification from this report .

Sincerely yours, ________________ Sujan Bhowmik ID: 10310495 _________________ Anendya Chakma ID: 10310553 _________________ Naznin Sultana ID: 10310225 ________________ Nasrin Nahar ID: 10310137 ________________ Robi Begum ID: 09410173

Table of Contents Part 1: 1. Acknowledgement 2. Letter of transmittal 3. Table of contents 4. Executive Summary Introduction 1. 2. 3. 4. Origin of the report Scope of the report Limitation of making the report Methodology

Part 2. Prime Bank & its functions: 1. Historical Background 2. Organizational goal 3. Objective of the Bank 4. Organizational structure 5. Function & Services 6. Organ gram 7. Board of Director 8. Executive committee 9. Management 10. Other activities of the Bank Part 3. Report ending: 1. Conclusion 2. Recommendations 3. Appendix

Executive Summary
Communication is a process of interrelated elements workings together to achieve a desired out-comes or goal. Actually all Communication related to the business, that is called Business Communication. For good Business communication system, we are selected Prime Bank Ltd. to complete this term paper.

Prime Bank Ltd. was created and commencement of business started on 17 th April 1995. The sponsors are reputed personalities in the field of trade and commerce and their stake ranges from shipping to textile and finance to energy etc. To fulfill the demand as well as to improve the commercial banking service in our country, The Prime Bank Limited is scheduled bank that was incorporated under the Companies Act 1994, started its operation on April 17, 1995 with a target to play the vital role on the socio-economic development of the country. A Bank With a Difference is the motto of Prime Bank Limited. So the motto itself is self-explanatory to deliver the vision of the bank. Prime Bank limited is prepared to meet the challenge of the 21st century well ahead of time. Generally Prime Bank Ltd. follows all types of Communication systems as their need. These Communication systems are Internal & External Communication, Formal & Informal Communication, Oral & Written Communication and Verbal & Non- verbal Communication.

In this report we have discussed detail about the Business Communication of Prime Bank Limited. For this purpose we contacted with S M Didarul Hasan from Prime Bank Bank Ltd.and we used our text books as references.

Introduction
Origin of the report: This is informed that the report paper on Prime Bank Ltd. It has been prepared as a requirement of the course title Business Communication (MGT-242). It has been prepared for academic purpose only. We have collected information by visiting Prime Bank Ltd. And also took help from the internet. I have been assigned to write a report on this subject by our respective course instructor of Business Communication, Afrins Farid for the partial of the course. Scope of the report:

We have collected data from the Head Office of Prime Bank Ltd. We have mainly tried to cover all the information needed to know about the functions & services played by the bank as well as the various loan schemes and deposit schemes offered by the bank. The entire interviews are taken from the Management trainee officer(MTO) and various upper level officers of the bank.

Limitation of the making report:

Though we are lucky enough to get a chance to prepare a report, but to make the report we have faced a lot of limitations. These limitations are stated below:Limitations related with the companies: The employees of the banks were too busy of there work. For this, they did not sufficient time to fulfill my queries. We had wait for a long time to talk to the head of the bank due to the complexity of his time shortage.

Methodology: Sources of collecting data: The report is based on data & information, which have been collected from various sources. We used out collect information from various sources to make the whole report. We used online facility and also collected data from the company. We used Microsoft word for report making. We are complete the term paper used two types of data sources: Primary sources: We are also collected data primary information by exploring and interviewing employees and customer of the Prime Bank Ltd.

Secondary sources: We complete the report other required information was collected from the secondary sources. Which are websites of Prime Bank Ltd.

Historical Background of Prime Bank Ltd

Prime Bank Ltd. is the one of the familiar bank in banking sector of our country. In the backdrop of economic liberalization and financial sector reforms, a group of highly successful local entrepreneurs conceived an idea of floating a commercial bank with different outlook. For them, it was competence, excellence and consistent delivery of reliable service with superior value products. Accordingly, Prime Bank Ltd. was created and commencement of business started on 17th April 1995. The sponsors are reputed personalities in the field of trade and commerce and their stake ranges from shipping to textile and finance to energy etc. To fulfill the demand as well as to improve the commercial banking service in our country, The Prime Bank Limited is scheduled bank that was incorporated under the Companies Act 1994, started its operation on April 17, 1995 with a target to play the vital role on the socio-economic development of the country. It availed its registration as a banking company under the Banking Company Act 1993 from the Bangladesh Bank dated February 12, 1995. The started to make profit from the inception year. It was made possible for its management and the leadership of the first Managing Director Mr. Lutfur Rahman Sharker, Ex -Governor, Bangladesh Bank. . The authorized capital of PBL is Tk. 1000 million and paid up capital of the same bank is Tk. 400 million. The First Chairman of the Bank was Mr. Abdul Gani and the present one is Mr. Md. Mohammad Aminul Hoque. Now the MD of Prime Bank Limited is Mr. Kazi Abdul Mazid followed by the first Managing Director was Mr. Lutfur Rahman Sharker, Ex -Governor, Bangladesh Bank.

The bank has consistently turned over good returns on Assets and Capital. During the year 2005, the bank has posted an operating profit of Tk.1520.34 million and its capital funds stood at Tk.3177.32 million. Out of this, Tk.1400 million consists of paid up capital by shareholders and Tk.1777.32 million represents reserves and retained earnings. The banks current capital adequacy ratio of 9.96% is in the market. In spite of complex business environment and default culture, quantum of classified loan in the bank is very insignificant and stood at less than 0.96%.

Prime Bank Ltd., since its beginning has attached more importance in technology integration. In order to retain competitive edge, investment in technology is always a top agenda and under constant focus. Keeping the network within a reasonable limit, our strategy is to serve the customers through capacity building across multi delivery channels. Our past performance gives an indication of our strength. We are better placed and poised to take our customers through fast changing times and enable them compete more effectively in the market they operate.

Organizational goal
A Bank With a Difference is the motto of Prime Bank Limited. So the motto itself is self-explanatory to deliver the vision of the bank. Prime Bank limited is prepared to meet the challenge of the 21st century well ahead of time. To cope with the challenge of the new millennium it hired experienced and well-reputed banker of the country from the inception. The bank has efficient and dedicated professionals and equipped with modern technology to provide the best service in the need of the people and thus to realize its vision. So the Bank defined: Vision statement: To be the most efficient Bank in terms of customer service profitability and technology application. Mission statement: Continuous improvement in our business policies and procedures, cost reductions through integration of technology at all levels. Focus of Efforts: on delivery of quality service in all areas of banking activities with the aim to add increased value to shareholders investment and offer highest possible benefits to our customers Strategic Priorities: To have sustained growth, broaden and improve range of products and services

Objective of the Bank

The objective of the Prime Bank Limited is specific and targeted to its vision and to position itself in the mindset of the people as a bank with difference. The objectives of the Prime Bank Limited are as follows: ? To mobilize the savings and channeling it out as loan or advance as the company approve.

? To establish, maintain, carry on, transact and undertake all kinds of investment and financial business including underwriting, managing and distributing the issue of stocks, debentures, and other securities. ? To finance the international trade both in import and export. ? To carry on the foreign exchange business, including buying and selling of foreign currency, travelers cheques issuing, international credit card issuance etc. ? To develop the standard of living of the limited income group by providing Consumer Credit. ? To finance the industry, trade and commerce in both the conventional way and by offering customer friendly credit service. ? To encourage the new entrepreneurs for investment and thus to develop the countrys industry sector and contribute to the economic development.

Organizational structure
Functional structure of Prime Bank Ltd. Prime Bank Ltd. has the following functional departments in its head office & all branches. Logistic & Support Services Division (L&SSD) This Division was formerly known as General Services Division (GSD). Their main function relates to procurements and supply of all tangible goods and services to the Branches as well as Head office of Prime Bank Limited. This includes i. Every tangible functions of Branch opening such as making lease agreement, interior decoration etc. ii. Print all security papers and Bank Stationeries. iii. Distribution of these stationeries to the branch iv. Purchase and distribute all kinds of banks furniture and fixtures. v. Receives demand of cars, vehicles, telephones etc from branched and different divisions in head office and arrange, purchase and delivery of it to the concerned person / Branch. vi. Install & maintain different facilities in the Branches. Financial Administration Division (FAD) Financials Administration Division mainly deals with the account side of the Bank. It deals with all the Head Office transactions with bank and its Branches and all there are

controlled under the following heads: i. Income, Expenditure Posting: All income and expenditures are maintained and posted under these heads. ii. Cash Section: cash section generally handles cash expenditure for office operations and miscellaneous payments. iii. Bills sections: this section is responsible for inland bills only. iv. Salary & Wages of the Employee: Salary and wages of the Head Office executives, Officers 7 Employees are given in this department. v. Maintenance of Employee Provident Fund: Employee provident fund accounts are maintained here. Consolidation of Branchs Accounts All branches periodically (especially monthly) sends their income and expenditure i.e. profit and loss accounts and Head Office made the consolidation statement of income and expenditure of the bank. Here branch Statements are reviewed. This division also prepares different monthly, quarterly, halfyearly statements and submits to Bangladesh bank. It also analyzes and interprets financial statements for the management and Board of director. Credit Division The main function of this division is to maintain the Banks credit portfolio. A well reputed and hard working group of executives & officers runs the functions of this division. Other major functions are the following: i. Receives proposals ii. Proposes and appraises. iii. Get approval iv. Communication and Sanction v. Monitoring and follow-up. vi. Set price for credit and ensure effectiveness of it. vii. Prepare various statements for onward submission to Bangladesh bank. International Division The objective of this division is to assist management to make international dealing decisions and after decision is made, guide Branches in their implementation. Its functional areas are as follows: i. Maintaining correspondence relationship. ii. Monitoring foreign exchange rate and exchange dealings. iii. Maintaining Nostro A/Cs and reconciliation. iv. Authorizing of signing and test key. v. Monitoring foreign exchange returns & statements. vi. Sending updated exchange rates to concern branches. Computer Division Prime Bank operates and keeps records of its assets and liabilities in computers by using

integrated software to maintain client Ledger and general Ledger. The main function of this division is to provide required Hardware and Software. The functions of this division are: i. Designing software to support the accounting operation. ii. Updating Softwares, if there is any lagging. iii. Improvisation of software to get best possible output from them. iv. Hardware and Software troubleshooting. v. Maintain Connectivity in through LAN, Intranet & Internet. vi. Provide updated CDs of Online Accounts to the Branches vii. Routine Checkup of Computers of Different Branches. Public Relations Division It has to perform certain functions related to all types of communication. The broad routine functions can be enumerated as follows: i. Receiving and Sanctioning of all advertisement application ii. Keeping good relation with different newspaper offices. iii. Inviting concerned ones for any occasion. iv. Keeping good relation with different officers of electronic media. Marketing Division Marketing Division is involved in two types of Marketing. Asset marketing: Marketing of assets refers to marketing of various kinds of loans and advances. In-order to perform this jobs, they often visits dome large organizations and attract then to borrow from the Bank to finance profitable ventures. Liability Marketing: The process of Liability marketing is more of less same as Asset marketing. In this case different organizations having excess funds are solicited to deposit their excess fund to the Bank. If the amount of money to be deposited is large, the Banks sometimes offer a bit higher price than the prevailing market rate. Human Resources Division HRD performs all kind of administrative and personnel related matters. The broad functions of the division are as follows: i. Selecting & Recruitment of new Personnel. ii. Prepare all formalities regarding appointment and joining of the successful candidates. iii. Placement of Manpower. iv. Deal with the transfer, promotion and leave of the employees. v. Training & Development. vi. Termination and retrenchment of the employees. vii. Keeping records and personal file of every employee of the Bank. viii. Employee welfare fund running. ix. Arranges workshops & trainings for employee & executives.

Inspection & Audit Division Inspection and Audit division works as internal audit division of the Company. The officers of this division randomly go to different Branches, examine the necessary documents regarding each single accounts. If there is any discrepancy, they inform the authority concerned to take care of that/those discrepancies. They help the bank to comply with the rules and regulation imposed by the Bangladesh Bank. They inform the Bangladesh Bank about the Current position of the rules and regulation followed by the Bank. Credit Card Division Prime Bank obtained the principal membership of Master Card International in the month of May, 1999. A separate Division is assigned to look after this card. The Marketing Team of this division goes to the potential customers to sell the card. Currently Prime Bank Ltd. offers four types of card: (1) Local Silver Card. (2) International Silver Card (3) Local Gold Card (4) International Gold Card Recently Prime Bank has obtained the membership of VISA credit Card and soon they will start marketing of it. Merchant Banking and Investment Division This division concentrates its operation in the area of under writing of initial public offer (IPO) and advance against shares. This division deals with the shares of the Company. They also look after the security Portfolio owned by the Bank. The Bank has a large amount of investment in shares and securities of different corporations as well as government treasury bills and prize bond.

Prime Bank And Its Business Communication Process

Communication: Communication is a process of interrelated elements workings together to achieve a desired out-comes or goal. Actually all Communication related to the business, that is called Business Communication. Prime Bank Ltd. each branch has twelve functional department. There are two types of communication occur each branch of Prime Bank Ltd. i. Internal Communication ii. External Communication The whole communication process of Prime Bank Ltd. are given below:

Figure: Communication Plan

For example: A Deputy Managing Director (sender) may send a message to a Senior Executive Officer (receiver) asking for Loan forecasts for the next 6 month so they can plan budget levels. The senior executive officer would then reply (feedback) to the DGM with the appropriate figures.

Internal Employee Directors

Managers

Communication System External Clients Local community Shareholders Government Central Banks

Other Banks

Internal Communication is defined as a communication between employees or departments across all levels of divisions of an organization.

Telephones, faxes, computers, bulletin boards, memos, internal newsletters/ magazines/ journals or any other form of print material, notices, circulars, message board, virtual meetings, intranet and e-mails are all parts of a companys internal communication.
External Communication: In which business communication uses in two or more people or

company is called external communication. They can communicate by email, video conference, & audio conference. Besides, they can

communicate by air mail, parcel, letter, telephone, mobile, fax, by visiting & also sit a meeting with each other.

Board of Director

Chief executive officer(CEO)

Managing Director

Chairman

DGM

GM

Manager(R&D)

Manager (Marketing & Procurement)

Manager (Account & Finance)

Figure: Communication Process of Prime Bank Ltd. Prime Bank Ltd. also used others types of Communication system, these are given on the below; Formal & Informal Communication Written & Oral Communication Vertical & Horizontal Communication Generally Prime Bank Ltd. follows all types of Communication systems as their need.

Services
There are different kinds of services are here, these are stated below: 1. 2. 3. 4. 5. Retail Banking Corporate Banking Islamic Banking SME Banking Probashi Banking/ NRB Banking

(a)Retail Banking: 1. Deposit 2. Loan 3. Cards 4. Internet Banking 5. SME Banking 6. Locker Service (b)Corporate Banking: 1. 2. 3. 4. 5. (c) Islamic Banking: 1. 2. 3. 4. (d) SME Banking: i. Easy Loan ii. Capital Loan iii. Working Capital Loan Deposit Investment Foreign trade Remittance & fund transfer Product & service General Credit unit Export finance unit Structured finance unit Lease finance unit

iv. Seasonal Loan v. Double Loan vi. Women Entrepreneur Loan

(e) Probashi/NRB Banking: i. ii. iii. iv. v. Retail Banking Deposit Scheme Loan Scheme Deposit Scheme: Bank is the largest mobilizer of surplus domestic savings. For poverty alleviation, we need self employment , for self-employment we need investment and for investment we need savings. In the other words, savings help capital formations and the capital formations help investments in the country. The investment in its turn helps industrialization leading towards creation of wealth of the country. And the wealth finally takes the country on road to progress and prosperity. As such, savings is considered the very basis of prosperity of the country. The more the growth of savings, the more will be the prosperity of the nation. The savings rate in Bangladesh is one of the lowest in the world rate of domestic saving being 17.78 %. In order to improve the savings rate, Financial Institutions responsible for mobilization of savings should offer attractive Savings Schemes so that the marginal propensity to save increases. The savings do not, of course, depend only on the quantum of income but largely depend on the habit of savings of the people. Interest rate of Savings Deposit is 5.50%. We have formulated the following Savings Schemes Contributory Savings Scheme Education Savings Scheme Monthly Benefit Deposit Scheme Fixed Deposit Scheme NRB Services/Account Foreign Remittance Service Banks Network Strategic Alliance Exchange House

Short Term Deposit Double Benefit Deposit Scheme

Lakhopati Deposit Scheme

Loan Scheme: There are various types of Loan are here, as are as follows: 1. General Loan Scheme 2. Consumer Credit Scheme 3. Household Durable Loan 4. Car Loan 5. Doctors Loan 6. Advance Against Salary 7. Any Purpose Loan 8. Education Loan 9. Travel Loan 10. Marriage Loan 11. CNG Conversion Loan 12. Hospitalization Loan 13. Lease Finance 14. Hire Purchase 15. Small and Medium Enterprise (SME)s Islami Banking: Prime Bank Limited has started its operation as a Conventional Bank in April 1995. But pretty soon afterwards, within few months, the Bank has taken up the Challenge to start Islami Banking Operations. The Challenge is not so much as in operating Islamic Banking but in maintaining both the forms in Parallel. From its inception as an Islami Bank the bank has proven itself to be worthy of its slogan of Bank with a Difference, through successful operation of Islami Banking. Prime Bank has started its Islami Banking operation through its first Branch being inaugurated at 19, Dilkusha C/A, Dhaka on 18 December 1995. Since then it has so far has established four more branches at different locations in the Country. Because of its popularity and managements commitment toward social well being gradual expansion of Prime Banks Islami Banking operations is assured. Following are the salient features of Islamic Banking, as is practiced in Prime Bank Limited:

01. All activities are conducted according to Islamic Shariah.

02. 03. 04. 05.

Interest free monetary operations. Building partnership relation between the Bank and its customers. Following Islamic principles in its investment portfolio. While investing special consideration to social needs is given. Through small and long term deposit schemes providing hope to the poor income 06. group of the society. 07. Client service centric banking, through which making the clients feel special. 08. Conduct welfare activates etc. Service Portfolio Prime Bank Limited provides following services under Islami Banking: 01. Deposit 02. Investment 03. Foreign Trade 04. Remittance and Fund Transfer

Deposit Portfolio:

Prime Bank under its Islami Banking operations collects deposit mainly in two modes. These are: Al-Wadiah: In this mode of deposit depositors are not given any profit. Bank can use the deposit in its business but committed to pay back to the customers on demand. Mudaraba: It is partnership between two parties, the capital provider, the depositor in this case and the provider of skill and labor, here the bank. In Islamic terms the depositors are the Shahib-Al-Maal and the Bank is Mudarib. In this kind of partnership the profit of investment is divided as per agreed upon ratio and the loss is borne by the provider of capital, the depositor in this case. According to Banking laws depositors money should always be protected and be deliverable on demand. Thus, Mudaraba mode of deposit, for profit and loss, capital is not considered rather it is subject to the projected profit rate.

Deposit Product List Local Currency 01. Al-Wadiah Current Account 02. Mudaraba Savings Account

03. Mudaraba Short Term Deposit 04. Mudaraba Term Deposit 05. Mudaraba Education Savings Scheme 06. Mudaraba Hajj Savings Scheme 07. Mudaraba Contributory Savings Scheme 08. Mudaraba Monthly Benefit Deposit Scheme 09. House Building Mudaraba Deposit Scheme 10. Prime Millionaire Mudaraba Deposit Scheme Foreign Currency 01. Foreign Currency Account 02. Resident Foreign Currency Deposit 03. Non-Resident Foreign Currency Deposit

Investment Portfolio:

The special feature of the investment policy of Islami Banking is to invest on the basis of profit and loss sharing system in accordance with the tenets and principles of Islamic Shariah. Earning of profit is not the only motive and objective of the Islamic Banking investment policy rather emphasis is given in attaining social welfare and creating employment opportunity.

The objectives and principles of investment of Islami Banking are: 01. To invest fund strictly in accordance with the principles of Islamic Shariah. 02. To diversify its investment portfolio by size, by sector, by economic purpose, by securities and by geographical area including industrial, commercial and agricultural involvement. 03. To ensure mutual benefit for both the Bank and the investment client. 04. To make investment keeping in view of the socio economic requirement of the country. 05. To increase the number of potential investors by making participatory and productive investment. 06. To finance various development schemes for poverty alleviation, income and employment generation, with view to accelerate sustainable socio-economic growth. 07. To invest in the form of goods and commodities rather than give out cash money to the investment clients. 08. Though all mode of investment is practiced in the Islami Banks are fully permissible, Musharaka and Mudaraba are the pristine mode of Islamic investment.

The objective would be to increase investment through these modes. Prime Bank conducts its investment portfolio mainly under three mechanisms. These are as follows: 01. Bai Mechanism 02. Share Mechanism 03. Ijara There are some other forms of investments which can be categorized as miscellaneous. Product List Under Bai Mechanism 01. Bai-Murabaha 02. Bai-Muajjal 03. Bai-Salam Under Share Mechanism 01. Mudaraba 02. Musharaka Ijara 01. Hire Purchase/Ijara 02. Hire Purchase under Shirkatul Melk Miscellaneous 01. Quard-e-Hasana

Organ gram

Operational S tructur

R etail Bank

R etail Banking
Assets Assets
Home & Mortgage Loan

Swapnaneer Swapnoshaj Abash

Car loan

Board of Director, Executive Committee & Management Doctors Loan

Hospitalization loan

Boards of directors are the sole authority to take decision about the affairs of the business. Now there are 13 directors in the management of the bank. All the directors have good academic background and have huge experience in business. Captain Imam Anwar Hossain is the chairman of the bank. The board of directors holds meetings on a regular basis. Executive Committee: The Executive Committee consists of the members of the Board of Directors. This committee exercises the power as delegated by the Board from time to time and approves all matters beyond the delegation of Management. Management Committee: The Management Committee consists of the Managing Directors and Head Office Executives. They discuss about the progress on portfolio functions. Different ideas and decisions, guidelines regarding deposits, lending and management of Human and Material resources are the main concern of this committee. All these committees meet on a regular basis for discussing various issues and proposals submitted for decisions.

Table 1: Management Hierarchy of Prime Bank Limited Managing Director Deputy Managing Director Senior Executive Vice President Executive Vice president Senior Vice President Vice President Senior Assistant Vice President Assistant Vice president First Assistant Vice president Senior Executive Officer Executive Officer Principal Officer Senior Officer Management Trainee Officer Junior Officer

Other Activities of the Bank

a) RECRUITING & SELECTION PROCESS:
The organization recruits the best talent available in the job market on an equal opportunity basis. The organizations policy will be to promote/train from within to the maximum extent possible. External recruitment will be sought when there is no suitable internal candidate. The recruitment shall be done impartially.

Responsibility
The administrative Department is responsible for preparing the offer letter describing the full details of term and condition of employment. Issuing appointment letter to the candidates requires approval by the Chairman/Chief Executive Officer. Selection The organization advocates an open hiring policy. Al those candidates, who have the required qualification, will be given a fair chance. Nepotism and favoritisms is prohibited in selection the candidate. The organization shall not discriminate on the basis of race, color, religion, sex, and age and nationality or physical disability. Selection will be subject to the approval of the Chairman/Chief Executive Officer.

b) PROMOTION, TRANSFER POLICY:

It is the policy of Prime Bank Ltd. to fill as much vacant position as possible through internal promotion. Procedure

Overall recruitment / promotion decision lies with the Chairman/Chief Executive Officer Responsibility The Chairman/Chief Executive Officer / Management Executive is responsible for the implementation of the policy.

c)

TRAINING & DEVELOPMENT POLICY:

Permanent employees will be provided with facilities to develop themselves through capacity building workshop and training. Support will be provided for them as and when needed by their supervisors. Outside professional training may also be provided for enhancing professional competence if such opportunity arises. Permanent staff will be given the opportunity of enrolling into the courses run by the HRD unit of Dhaka Bank Limited if it is recommended by their immediate supervisor.

Full time permanent staff may be granted leave with full pay if it is thought to enhance the quality of service to the organization.

d) SALARY, BENEFITS & FACILITIES:

The monthly gross salary after necessary deduction (if any) is credited to the staff members account maintained in the Bank branch on the Third week after the of the month. The salary review exercise takes into consideration performance based merit increments, cost of living, and market adjustments. Staff members are responsible for their own personal taxation.

Remark
The employees are requested not to discuss their salary among their colleagues. The information is strictly confidential. The Chief Executive Officer (MD) and Head of Human Resource Manager reserves the right to take action on the staff on the leakage of information of salary. The accounts department and the beneficiary employee will be responsible for disciplinary action.

Bonus
Bonus will be discretionary awarded on the basis of the performance and liquidity situation of the organization. Festival Bonus also given to the Employees regularly.

Travel Allowances
To reimburse reasonable travel expenses when an employee travels on organizations business within Bangladesh and also abroad.

Accommodation Allowances
The general rule of DBL is to try to use known accommodation where possible. The administration Officer already has a list of regular used hotels and good (i.e. safe) restaurant around the country and these should be used where possible.

e)

DISCIPLINARY ACTION PROGRAM:

Purpose

The purpose of disciplinary action program has been designed to provide guideline for employee on disciplinary action. Policy statement The organization recognizes that there will be occasions when the acts, omissions, or behavior of an employee are inappropriate and need to be corrected. The prime responsibility for managing disciplinary incidents is with Chief Executive Officer/HRD. The organization encourages all disciplinary issue to be handled as soon as they arise, and at the lowest level. A record of the Disciplinary action will be included in the employees profile and will be considered at the time of performance appraisal. Regular Guidance In the normal relationship between the supervisor and a staff member, minor verbal warnings, advice, and guidance may be given at the place of work. Statutory warning

For failure to comply with acceptable working standards, a warning will be given by the staff members officer. Formal written warning A formal counseling will take place when a staff failed to respond to an oral warning or when a more serious breach of the rules has occurred. The warning letter will specify what conduct and work performance is required of the staff member in future and the dates of further reviews. Gross Misconduct Where cases of gross misconduct occur, the full warning procedure will not apply, depending upon the nature of the act of circumstances, a final written warning may be given or the process for disciplinary action may commence i.e. show-causes / suspension or even the employee may be for with terminated. Some examples of gross misconduct include, but are not limited to the following. Insubordination or disobedience. Theft, Fraud or dishonesty in connection with organizations property. Habitual late attendance. Habitual absence without leave. Habitual negligence or neglect or work. Breach of confidentiality. Any offence involving moral turpitude. Leaving the place of work without prior advice or permission. Failure to maintain the organization dress standards. Sleeping in the office premises during work hours. Receiving frequent friends or personal phone calls whilst at work (except in the case of emergency). To supply or disclose of information to others . Right of Appeal An employee may appeal in writing, within seven (7) working days. Appeals will be heard, wherever possible, the decision of the Chairman/Chief Executive Officer will be final and binding. Probationary Staff
During probation period performance will be carefully monitored. If the sufficient standard is not achieved, the employee will not be confirmed. In case of gross misconduct during the probation period, the services will be terminated.

f)

JOB DESIGN, ANALYSIS, EVALUATION & MERIT RATING:

DBL make proper Job design, analysis, evaluation & merit ratings policy, which reflect there promotion, increments etc.

g) RESEARCH METHODOLOGY
Research is the process of gathering and interpreting relevant evidence that will either support a behavioral theory or help change it. Research hypotheses are

testable statements connecting the variables in a theory, and they guide the process of data collection. Data are generated through various research method, such as the case study, field and laboratory experiments, and surveys. The methodology that had been followed for the present case is the survey i.e. to personal interview with a set of closed questionnaire designed beforehand for the study. However , secondary data were collected from publication sources which were gathered during the time of survey in the organization from the authoritative respondents. The study was conducted through Interview, Manual, Guide lines, and Web site. For the study I have taken interview of the departmental head , Executives, and other concerned officers.

Report Ending Conclusions According to the above explanation it could say that the Prime Bank Ltd. is maintaining good communication between clients and employees. Although PBL used all kinds of business communication systems but they are not used all communication systems for one particular sector. That means according to their need, they have been used each communicating system. Thats why PBL has valuable relation with their clients as well as others. Recommendations SHORT TERM

Aggressive steps should be taken to launch new financial products Customer focus should be emphasize Proper integrity should be taken Base deposit should be increased by full effort Term deposit should be increased Good stuff benefit to motivate stuffs Maintain the quality of customer satisfaction

LONG TERM

Field development works need to be taken Steps need to take to regain the loosing customer Steps need to take to capture potential customer market segment New technological improvisation should be installed with the existing New market segment should be find out to capture the financial market Customer satisfaction should be meet in all perspective Base deposit should be increased through increasing share in market

Appendix

Bibliography:

Reference:
S M Didarul Hasan Management Trainee Corporate Marketing Division Head Office: 119-120, Motijheel C/A, Dhaka-1100 Tel: 9556282, PABX: 9567265 (Ext: 295) Cell: 01717-587579, Fax: 880-9560960 e-mail: sh042001@primebank.com.bd website: www.primebank.com.bd