KIAMS Course Title: Advertising and Promotion Management Guidelines for IMC Plan The groups have to create

an IMC plan for a new product/service/place/event or any other thing they think could be branded. The IMC plan should cover the following: Brief overview of the product and why should it require IMC campaign-all The basic objectives that the IMC activities are supposed to achieve- Divya What is the nature of the target market- kaushik What are the different IMC tools that would be used and why- Dhruv Include the communication material such as ads, sales promo stuff etc-debu.

The whole report should be around 5-10 pages and not more. The first page should include the title of the project, the full names of all the group members.

Brand name- Mermaid Jewel Type- Premium Jewellery made of couch shell USP- Necklace, bracelet made of couch shell made by rare hand art work of communities living near ocean. Positioning- Jewellery of Mermaid IMC PlanPublicity- Providing employment to poor people of communities near Ocean and donating some amount of revenue generating for welfare programs. The groups have to create an IMC plan for a new product/service/place/event or any other thing they think could be branded. The IMC plan should cover the following: Brief overview of the product and why should it require IMC campaign-all The basic objectives that the IMC activities are supposed to achieve- Divya What is the nature of the target market- kaushik

What are the different IMC tools that would be used and why- Dhruv Include the communication material such as ads, sales promo stuff etc-debu.

The whole report should be around 5-10 pages and not more. The first page should include the title of the project, the full names of all the group members.