IJMT Vol-1 Issue-6 Abstract

Volume 1, Issue 6 2011 __________________________________________________________
November
IJMT
ISSN: 2249-1058
International Journal of Marketing and Technology (ISSN: 2249-1058)
CONTENTS
Sr. No.
1
TITLE & NAME OF THE AUTHOR (S)

Environmental Cost and Firm Performance: Evidence from Quoted Oil Companies in Nigeria. Shehu Usman Hassan A Study Related To Customer Satisfaction On The Mobile Service Operators In India. Mr. Pradeep Narwal and Mr. Anil Kumar A study of Corporate Governance Evolution and Challenges with special reference to Implementation of E-government in India. Ms. Renuka S Nifadkar Consumer Market In India:A BIRDS EYE VIEW. Raj Kumar Sharma and Dr. Sambit Kumar Mishra Financial Performance Analysis Of Co-Operative Sugar Factory. Prof. R. G. Sathe Using Fuzzy Cognitive Maps And Fuzzy Relational Maps To Analyze EmployeeEmployer Relationship In An Industry. Dhrubajyoti Ghosh and Anita Pal A Study On The Purchase Behaviour Of Consumers With Reference To Toiletries And Packaged Food Items. Dr. K. Sai Kumar and A.S. Gousia Banu Management of Corporate Liquidity and Profitability: An Empirical study. Dr. A. VIJAYAKUMAR Workers Participation in Management: Theory and Practice. Prof. Satish C. Sharma Scrap Management In Apsrtc A Study And Analysis. Dr. K. Sai Kumar An Inquiry Into The Beneficial Effect Of Agro Based Industrial Co-Operative Society In Salem Region. Gandhimathy B and Dr. S Rajendran Influence of Customers Trust, Satisfaction and Perceived Listening Ability of the Sales Person on Anticipated Purchases. Jose Varghese
Page No.
6-7
8-9
10-11
12-13
14-15
16-17
18-19
20-21
22-23
10
24-25
11
26-27
12
28-29
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology http://www.ijmra.us 1
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento
Patron
Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management, Tarbiat Modarres University, Tehran, Iran Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief Advisors
Dr. NAGENDRA. S.
Senior Asst. Professor, Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRA

Associate Professor, Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HAN

Lecturer and Chairperson (Centre for Business and Management), Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHA
Assistant Professor, Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAM

Assistant Professor, Dept. of Computer Science and Engineering, Sardar Raja College of Engineering, Alangulam Tirunelveli, TAMIL NADU, INDIA
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH

Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY

Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA

Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU
Principal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR

Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR

ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED

Software Research Eng, Department of Bioinformatics, GERMANY
Volume 1, Issue 6 2011 __________________________________________________________ Mr. SANJAY ASATI

November Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
IJMT
ISSN: 2249-1058
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board

Dr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN

Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLA

Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL

Associate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULE

Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI

Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD
Volume 1, Issue 6 2011 __________________________________________________________ Prof. Dr. BADAR ALAM IQBAL

November Associate Professor, Department of Commerce, Aligarh Muslim University, UP
IJMT
ISSN: 2249-1058
Dr. CH. JAYASANKARAPRASAD

Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT (INDIA)
MOID UDDIN AHMAD

Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA

Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR

Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA

Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGAR

Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department of ITM University, GURGAON
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
ENVIRONMENTAL COST AND FIRM PERFORMANCE: EVIDENCE FROM QUOTED OIL COMPANIES IN NIGERIA
Author(s)
SHEHU USMAN HASSAN
Department Of Accounting Ahmadu Bello University, Zaria, Nigeria.
Volume 1, Issue 6 2011 __________________________________________________________ ABSTRACT:

November
IJMT
ISSN: 2249-1058
Multinational oil companies in Nigeria extract a large amount of the worlds energy and claim to be discharging the environmental costs by incurring cost of bringing back the degregated environment to its formal state. These costs are accounted for using conventional accounting treatment. While on the other hand, the oil producing communities are claiming a total neglect by the oil companies in discharging their environmental costs. Therefore, the study examines the effect of environmental expenditure on the performance of quoted Nigerian oil companies. Correlational research design is adopted using multiple regression as tool of analysis for the data collected from all the quoted oil companies in Nigeria. The result reveals that environmental expenditure has significant effect on the performance of quoted oil companies in Nigeria. It is therefore recommended among others that the management of oil companies in Nigeria should increase spending on environmental issues in their host community in other to improve their performance.
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
A STUDY RELATED TO CUSTOMER SATISFACTION ON THE MOBILE SERVICE OPERATORS IN INDIA
Author(s)
Mr. Pradeep Narwal (MBA, PhD)

Assist. Prof. ABS Amity University Noida UP
Mr. Anil Kumar (LLB, MBA, MPhil., PhD)

Faculty Amity University, Noida UP.
Volume 1, Issue 6 2011 __________________________________________________________ Abstract:

November
IJMT
ISSN: 2249-1058
In todays scenario the customer acquisition cost has increased whereas the retention cost is relatively cheaper, its important for every service industry to understand its consumer and cater to its needs in order to survive in this competitive market. With the emergence of so many mobile telecom networks and the mantra being customer satisfaction, it is important to know which mobile telecom network has the most favourable image and weather the customers are actually satisfied with the service quality provided. Customer satisfaction has gained a lot of importance in the last three decades. In the earlier days, this concept was not very popular because companies thought it was more important to gain new customers than retain the existing ones. In present times, organisations have gained better understanding of the importance of customer satisfaction (especially service producing companies) and adopted it as a high priority operational goal. This study aims at investigating the overall customer satisfaction of the mobile telecoms industry in India with reference to some of the telecom players such as Airtel, Vodafone, Tata Indicom, Reliance, and Idea. This survey is done with the intention of understanding the customer expectations from the mobile service operators, with the coming in of 3G technologies the demand of the customers are increasing. Through this study we have found that the customers are progressing towards wanting more and better facilities but still seem to have grievances with the quality of the basic features such as Network availability, connectivity, customer care services resulting in high switching cost. We in India are still price sensitive in nature therefore a reduction in the call charges and tariffs are always demanded.
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
A study of Corporate Governance Evolution and Challenges with special reference to Implementation of E-government in India
Author(s)
Ms. Renuka S Nifadkar

Assistant professor, Sinhgad Institute of Business Administration & Research, Kondhwa (BK) 48, Pune - Maharashtra

November
IJMT
ISSN: 2249-1058
While recent high-profile corporate governance failures in developed countries have brought the subject to media attention, the issue has always been central to finance and economics. The issue is particularly important for developing countries since it is central to financial and economic development. Recent research has established that financial development is largely dependent on investor protection in a country. With the legacy of the English legal system, India has one of the best corporate governance laws but poor implementation together with socialistic policies of the pre reform era has affected corporate governance. Concentrated ownership of shares, pyramiding and tunneling of funds among group companies mark the Indian corporate landscape. Boards of directors have frequently been silent spectators with the DFI nominee directors unable or unwilling to carry out their monitoring functions. E-Government is the use of information and communication technologies (ICTs) to improve the activities of government agencies. The ereadiness index of India is found to be low as compared to other countries. There are various challenges for the implementation of e-government in India. These challenges are like low literacy, low per capita income and limited financial resource. In this paper a conceptual framework is suggested for the effective implementation of e-government in India.
Key words: - Resource Allocation, Capitalization, Return on Assets, Shareholders Wealth, Capacity Building, E-Readiness
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
CONSUMER MARKET IN INDIA:A BIRDS EYE VIEW
Author(s)
Raj Kumar Sharma
Research Scholar, Singhania University, Rajasthan Asst. Director, Institute of Chartered Accountants of India, New Delhi
Dr. Sambit Kumar Mishra


November
IJMT
ISSN: 2249-1058
A rapidly expanding middle class with high aspirations and a growing appetite for quality goods make India an attractive investment destination for consumer goods companies. With the growing economy, not only the per capita income is increasing but number of households in this segment is exploding in double digit growth rate. The rich are becoming richer and richer leading to the economic divide. The young population prefers to have working partner which increases dependency on having all the comforts at home. With both husband and wife working leads to increased buying power and the desire for high quality goods, comforts and luxury especially in the metros. This trend is now going to rural areas as well, as opportunities are increasing and companies are targeting rural India which is where majority of India lives.
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
FINANCIAL PERFORMANCE ANALYSIS OF CO-OPERATIVE SUGAR FACTORY
Author(s)
Prof. R. G. Sathe
Mahatma Phule Institue of Management, A.M.Coolege Campus, Hadapsar, Pune-28

November
IJMT
ISSN: 2249-1058
The finance is life blood of business. The finance is most important function of the organization. We cannot imagine a business without finance because it is central point of all business achieves. Its effective management can do much more to the success of the business while its ineffective management will undoubtedly lead to ensure failure of the business. In the past few years the sugar industry has been facing several problems like mounting stocks, controls by the Government and underutilization of capacity. The financial Analysis of Sugar unit was done by using Ratio Analysis technique and analyzed previous five years financial statements from 2004-05 to 2008-09. It was observed that the particular unit needs to improve its liquidity position and should utilize its financial resources which is helpful for increasing the profitability of the sugar unit.
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
USING FUZZY COGNITIVE MAPS AND FUZZY RELATIONAL MAPS TO ANALYZE EMPLOYEE-EMPLOYER RELATIONSHIP IN AN INDUSTRY
Author(s)
Dhrubajyoti Ghosh
Departments of Mathematics, National Institute of Technology Durgapur, Durgapur-712209, West Bengal, India
Anita Pal
Departments of Mathematics, National Institute of Technology Durgapur, Durgapur-712209, West Bengal, India

November
IJMT
ISSN: 2249-1058
The fuzzy model is a finite set of fuzzy relations that form an algorithm for determining the outputs of a process from some finite number of past inputs and outputs. Fuzzy model can be used in applied mathematics, to study social and psychological problem and also used by doctors, engineer, scientists, industrialists and statisticians. There are various types of fuzzy models. In this paper we use 2 fuzzy models and give their application to a real world problem. The paper is organized in four sections. 1st section defines cognitive maps. Section two defines Fuzzy Cognitive Maps (FCMs) and draws a relationship between employee and employer in an industry. In an industry, the employers expect to achieve performances in quality and production in order to earn profit, on the other side employees need good pay and all possible allowances and best advantages than any other industry. Section four gives the generalization and description of the FCMs; known as Fuzzy Relational Maps (FRMs) which describes a mathematical work of employee-employer relationship model which gives the maximizing production by giving maximum satisfaction to employee. Keywords: Cognitive Maps (CMs), Fuzzy Cognitive Maps (FCMs), Employee-employer relationship model, Fuzzy Relational Maps (FRMs)
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
A STUDY ON THE PURCHASE BEHAVIOUR OF CONSUMERS WITH REFERENCE TO TOILETRIES AND PACKAGED FOOD ITEMS
Author(s)
Dr. K. Sai Kumar

Professor, Department of Management, Narayana Engineering College, Nellore 524001 (AP)
A.S. Gousia Banu

Asst. Professor, Narayana Engineering College, Nellore 524001(AP).

November
IJMT
ISSN: 2249-1058
The study has been designed to analyze the factors that are responsible for influencing the purchase decision of customers with respect to selected fast moving consumer goods. A sample of 300 customers at different stores have been selected and studied with reference to various factors of marketing mix. The study attempted to identify factors which are the combination of product, price, place and promotion. Based on the importance given by the respondents on various factors, opinion scores are calculated and relative importance for each of the variables is established. The level of customer satisfaction was divided into low, medium and high. The gender analysis of customer satisfaction with respect to toiletries reveals that both male and female customers are highly satisfied with quality, while the gender analysis of customer satisfaction with respect to packaged food items reveals that that male customers are highly satisfied with free gifts while, the female customers are highly satisfied with cheapest price. The study also focused on whether the customer satisfaction varies across gender. The Chi square test has been employed to analyze the data. The study reveals that there is a significant difference between level of satisfaction and gender. Keywords: Consumer goods, customer satisfaction, marketing mix, purchase decision, quality.
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
Management of Corporate Liquidity and Profitability: An Empirical study
Author(s)
Dr. A. VIJAYAKUMAR
Associate Professor in Commerce, Erode Arts and Science College, Erode 638 009. Tamil Nadu.
Volume 1, Issue 6 2011 __________________________________________________________

November ABSTRACT:
IJMT
ISSN: 2249-1058
The primary aim of this paper is to investigate the relationship between Cash Conversion Cycle(Liquidity) and firms profitability. The analysis based on a sample of 20 Indian Automobile firms for the period 1996-2009. The results suggest that the managers can increase profitability of their firms by shortening the cash conversion cycle, accounts receivables period and inventory conversion period. The results suggest that managers can also increase the profitability of their firms by lengthening the accounts payables period. The study suggest an optimal cash conversion cycle as more accurate and comprehensive measures of liquidity analysis. Key words: profitability, Accounts Receivables Period, Inventory Conversion Period, Accounts Payable Period, Cash Conversion Cycle , Automobile industry and Liquidity analysis.
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
Workers participation in management: Theory and practice
Author(s)
Prof. Satish C. Sharma
Professor & Board of Governors Maharaja Group Of Colleges NH-76, Airport Road, Debari, Udaipur (Rajasthan)

November
IJMT
ISSN: 2249-1058
Workers Participation drives industrial democracy to achieve ideal goals of organisations. Maxian ideology advocate the idea of workers participation in management on purely ideological grounds. But some of contemporary researchers conclude that the objectives of organisations profit can be secured by involving the employees in participation in managements affairs. Present paper is an attempt to understand the theoretical and applied part of workers participation. The management theorists believe that the ideal participation means joint decision making. Researches conducted over the last 80-90 years have indicated to the managements that their long range objectives of continued survival and prosperity can best be achieved through cooperation from the employees on the vital issues. Rensis Likert, an eminent management thinker believes that management goes through many phases, but the last phase genuinely is through participative approach. Trade union leaders also believes to adopt conformational strategy from time to time, where as Government many times had tried to push the legislations to secure votes of workers. It seems a pure vote catching gimmick. But there is always the silver lining on the dark clouds where workers union took up the challenge of running the production based organisation and proved to be milestone. Although, there are enormous possibilities of improving productivity through securing genuine employee participation at every level of organisations.
Key Words: Industrial Democracy, participation legislation, consultation, joint decision making, trade union.
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
SCRAP MANAGEMENT IN APSRTC A STUDY AND ANALYSIS
Author(s)
Dr. K. Sai Kumar

Professor & Head, Department of Management, Narayana Engineering College, Nellore 524001 (AP)
Volume 1, Issue 6 2011 __________________________________________________________ ABSTRACT:

November
IJMT
ISSN: 2249-1058
The economic development of any country largely depends on the transport activity. Among the various modes of transport available, the road based transport is widely accepted because of its peculiar advantages. In India, the public transport undertakings are facing heavy competition from private ownership and operating in an environment of privatization. One among the various reasons for getting losses in transport undertakings is the absence of proper scrap management policies. The present work is a study on the practices of scrap management of Andhra Pradesh State Road Transport Corporation. The effectiveness of scrap management policies is measured in terms of obsolete materials, number of vehicles scrapped, revenue on the materials scrapped, and the revenue realized on the sale of scrap materials and vehicles, the share of scrap revenue in the total non-operating revenue and in the total revenue, and percentage of scrap inventory in the total inventory. The data have been analyzed using various statistical tools. The results indicate that the scarp management practices of the corporation were good. Keywords: Scrap, Scrap Management, Effectiveness, Privatization, Transport Undertaking,
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
AN INQUIRY INTO THE BENEFICIAL EFFECT OF AGRO BASED INDUSTRIAL CO-OPERATIVE SOCIETY IN SALEM REGION
Author(s)
Gandhimathy B
Assistant Professor and Head, Department of Economics, Vysya College, Salem 636 103.
Dr. S Rajendran
Professor and Head, Department of Economics, Periyar University, Salem 636 011.

November
IJMT
ISSN: 2249-1058
The launching of globalization process, erratic climatic conditions, unfavorable terms of trade, poor marketing conditions and mounting rural indebtedness have all contribute for distress situation in Indian Agriculture. It is alarming that farmers suicides are mounting even in developed region. In this context, it is essential to opt for cooperative model of development for agrarian economies like India. The members of the SSICS which is an agro based industrial cooperative society relive from the clutches of moneylenders. The study shows the economic dimensions of SSICS in various fields. The sago and starch members, merchants, general public, farmers and government are the major beneficiaries of sago serve. The society offers a number of credits to them and it is one of the well established marketing societies which has a government organizational setup and ensures better marketing for cassava value added products. The official price of sago and starch are fixed through this society and it is a central place for the marketing of sago and starch throughout the country. However, it is essential to engage its activities in various assignments for its future sustainability.
Volume 1, Issue 6 2011 __________________________________________________________

November
IJMT
ISSN: 2249-1058
Title
Influence of Customers Trust, Satisfaction and Perceived Listening Ability of the Sales Person on Anticipated Purchases
Author(s)
Jose Varghese
Asst. Professor Rajagiri Business School Rajagiri Valley P O, Kakkanad Kochi, Kerala 682039

November
IJMT
ISSN: 2249-1058
Researchers and practitioners have widely recognized that effective listening is crucial for salespeople to succeed. Although listening is important in almost every profession, it seems particularly significant in the sales position, since it is a fundamental aspect of the Interpersonal communication process between the salesperson and the customer. In this research mobile phone users are selected as the respondents. This is because of the significance of emerging industry. The awareness of the customers regarding the service provided by various service providers is limited. This accounts for the reality that in the mobile phone services industry salesmen play a significant role in influencing the decision making. The purpose of the study is to demonstrate the impact of customers perceptions of salesperson listening behavior on trust, satisfaction and anticipation of future interactions.
Key Words: Salesperson, Listening behavior, Trust, Satisfaction and Anticipation of future interactions

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Volume 1, Issue 6 2011 __________________________________________________________

International Journal of Marketing and Technology (ISSN: 2249-1058)

TITLE & NAME OF THE AUTHOR (S)

International Journal of Marketing and Technology http://www.ijmra.us 1

Volume 1, Issue 6 2011 __________________________________________________________

Dr. SUNIL KUMAR MISHRA

Mr. GARRY TAN WEI HAN

Dr. A. JUSTIN DIRAVIAM

International Journal of Marketing and Technology http://www.ijmra.us 2

Volume 1, Issue 6 2011 __________________________________________________________

Dr. RAMPRATAP SINGH

Dr. Y. LOKESWARA CHOUDARY

Prof. Dr. TEKI SURAYYA

Dr. A. ARUL LAWRENCE SELVAKUMAR

Mr. GURSEL ILIPINAR

Mr. ZEESHAN AHMED

International Journal of Marketing and Technology http://www.ijmra.us 3

Volume 1, Issue 6 2011 __________________________________________________________ Mr. SANJAY ASATI

Editorial Advisory Board

Dr. ROLI PRADHAN

Dr. RAJIV KHOSLA

Dr. (Mrs.) MANISHA N. PALIWAL

Dr. (Mrs.) ARCHANA ARJUN GHATULE

Dr. NEELAM RANI DHANDA

Dr. FARAH NAAZ GAURI

International Journal of Marketing and Technology http://www.ijmra.us 4

Volume 1, Issue 6 2011 __________________________________________________________ Prof. Dr. BADAR ALAM IQBAL

Dr. CH. JAYASANKARAPRASAD

MOID UDDIN AHMAD

Dr. SUNEEL ARORA

Mr. MANISH KUMAR

Mrs. BABITA VERMA

Ms. MONIKA BHATNAGAR

Ms. SUPRIYA RAHEJA

International Journal of Marketing and Technology http://www.ijmra.us 5

Volume 1, Issue 6 2011 __________________________________________________________

International Journal of Marketing and Technology http://www.ijmra.us 6

Volume 1, Issue 6 2011 __________________________________________________________ ABSTRACT:

International Journal of Marketing and Technology http://www.ijmra.us 7

Volume 1, Issue 6 2011 __________________________________________________________

A STUDY RELATED TO CUSTOMER SATISFACTION ON THE MOBILE SERVICE OPERATORS IN INDIA

Mr. Pradeep Narwal (MBA, PhD)

Mr. Anil Kumar (LLB, MBA, MPhil., PhD)

International Journal of Marketing and Technology http://www.ijmra.us 8

Volume 1, Issue 6 2011 __________________________________________________________ Abstract:

International Journal of Marketing and Technology http://www.ijmra.us 9

Volume 1, Issue 6 2011 __________________________________________________________

Ms. Renuka S Nifadkar

International Journal of Marketing and Technology http://www.ijmra.us 10

Volume 1, Issue 6 2011 __________________________________________________________ Abstract:

International Journal of Marketing and Technology http://www.ijmra.us 11

Volume 1, Issue 6 2011 __________________________________________________________

CONSUMER MARKET IN INDIA:A BIRDS EYE VIEW

Dr. Sambit Kumar Mishra

International Journal of Marketing and Technology http://www.ijmra.us 12

Volume 1, Issue 6 2011 __________________________________________________________ Abstract:

International Journal of Marketing and Technology http://www.ijmra.us 13

Volume 1, Issue 6 2011 __________________________________________________________

FINANCIAL PERFORMANCE ANALYSIS OF CO-OPERATIVE SUGAR FACTORY

International Journal of Marketing and Technology http://www.ijmra.us 14

Volume 1, Issue 6 2011 __________________________________________________________ Abstract:

International Journal of Marketing and Technology http://www.ijmra.us 15

Volume 1, Issue 6 2011 __________________________________________________________

International Journal of Marketing and Technology http://www.ijmra.us 16