Oruinwan Bookstore

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DESCRIPTION 1.0 EXECUTIVE SUMMARY Business Description Key Initiatives and Objectives

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2.0 PURPOSE OF BUSINESS PLAN 3.0 INTRODUCTION TO BUSINESS 3.1 Business Overview 3.2 Ownership 3.3 Agreement of Partners 3.4 Location and Facilities 3.5 Mission 3.6 Vision 3.7 Objective

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4.0 MANAGEMENT AND STAFFING 4.1 Partner Profile 4.2 Organization Structure 4.3 Task and Structure

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5.0 PRODUCTS AND SERVICES 5.1 Description of Products and Services 5.2 Key Features of the Products and Services 5.3 Production of Products and Services 5.4 Future Products and Services

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6.0 INDUSTRY OVERVIEW 6.1 Market Research 6.2 Size of the Industry 6.3 Key Product Segments 6.4 Key Market Segments 6.5 Marketing Opportunities 6.6 Competitive Advantages 6.7 Competitors

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Oruinwan Bookstore

7.0 MARKETING STRATEGY 7.1 Target market 7.2 Pricing Strategy 7.3 Promotion Strategy - Logo business - Business card - Membership Card - Flyer - Business signboard

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8.0 OPERATIONAL PLAN 8.1 Process of flow chart 8.2 Layout plan

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9.0 FINANCIAL PLAN 9.1 Administration Expenditure 9.2 Marketing Expenditure 9.3 Operation Expenditure