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    The document discusses key points to consider in developing a plan to improve the performance of a hotel called the Star. These points include the hotel's age and location, its reliance on two market segments, the impact of new competition, management style and leadership, the best use of sales time and efforts, and potential types of advertising to incorporate into a new plan. Developing one's own improvement plan based on these points and sharing it with others could generate different ideas.

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    The document discusses key points to consider in developing a plan to improve the performance of a hotel called the Star. These points include the hotel's age and location, its reliance on two market segments, the impact of new competition, management style and leadership, the best use of sales time and efforts, and potential types of advertising to incorporate into a new plan. Developing one's own improvement plan based on these points and sharing it with others could generate different ideas.

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    3 views3 pages

    RE

    Uploaded by

    edz
    The document discusses key points to consider in developing a plan to improve the performance of a hotel called the Star. These points include the hotel's age and location, its reliance on two market segments, the impact of new competition, management style and leadership, the best use of sales time and efforts, and potential types of advertising to incorporate into a new plan. Developing one's own improvement plan based on these points and sharing it with others could generate different ideas.

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    Attribution Non-Commercial (BY-NC)
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    of 3

    Ma. Cherry May G. Vicente BSHRM3-C ARTICLE 3.

    FREEDOM FROM TORTURE

    Points to Consider . The hotel s age a hotel new in the late 1970s is not new now. Does that matter? . Its location the Bay Area was in a downward business cycle. Is that cause for alarm? Shouldn t trends be anticipated? . Management contract could the management company be to blame? . Target markets what are the pros and cons of relying exclusively on two market segments? . Ownership accountability to the owners only when a hotel performs poorly is common. What can be done to improve the relationship? . Competition how is supply and demand affected? What impact do the new hotel product types have on the Star? . Management style is it reasonable for a hotel general manager to be involved in sales and marketing? When is new leadership most needed when the hotel performs well, or poorly? . Sales direction Frank Nevins spent a lot of time cultivating a slumping market. Was that the best use of his time? How might he better direct his sales efforts? . Advertising what kinds of advertising, if any, could be incorporated into the new plan? Use these points as a guide to developing your own plan. Share the results with others and see what different ideas you all can come up with.

    Discussion: If you were Jin Young Yi, what woul

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