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  • Govind Q

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    Tarun Bhadauria
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    QUESTIONNAIRE: are you a brand loyal customer? Yes No 2. Which attributes did attract you to purchase branded products? Rank these attributes in order of their importance to you.

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    govind q

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    QUESTIONNAIRE: are you a brand loyal customer? Yes No 2. Which attributes did attract you to purchase branded products? Rank these attributes in order of their importance to you.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    32 views2 pages

    Govind Q

    Uploaded by

    Tarun Bhadauria
    QUESTIONNAIRE: are you a brand loyal customer? Yes No 2. Which attributes did attract you to purchase branded products? Rank these attributes in order of their importance to you.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    QUESTIONNAIRE

    1. Are you a brand loyal customer? Yes No

    2. Which attributes did attract you to purchase branded products? Rank these attributes in order of their importance to you.
    Brand Name Price Easy Availability Transparent Cleanliness Others

    3. What was the reason for the delay between the purchase decision and the actual purchase?
    Financial constraints Waiting for more innovative product Waiting for market response

    4. What influenced you to buy the above stated brand(s) ?


    Advertising Word of mouth Attractive packaging Dealer Shop Display Family/Friend/Relatives Any Other

    5. Influence of Brand name on purchasing decision


    Agree Strongly Agree Disagree Strongly disagree

    6. Influence of Quality on Purchase Decision Agree Strongly Agree Disagree Strongly disagree

    7. Influence of Price on Purchase Decision Agree Strongly Agree Disagree Strongly disagree

    8. Influence of Product features on Purchase Decision


    Agree Strongly Agree Disagree Strongly disagree

    9. Influence of Family members on Purchase Decision


    Agree Strongly Agree Disagree Strongly disagree

    10. Influence of Peer group on Purchase Decision


    Agree Strongly Agree Disagree Strongly disagree

    11. Influence of Advertisement on Purchase Decision Agree Strongly Agree Disagree Strongly disagree

    12. Will you like to switch your brand preference if you get some promotional scheme with another brand? Yes No

    13. Do you think branded products are better than unbranded products? Yes No

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