Statement of the problem

This study is undertaken to know the preference of sales promotion strategies and find out the
attributes that makes the product more preferable in market. This study helps to uncover and
identify the relationship between sales and strategies of sales promotion tools implemented by
apparel retailers. Apparel retailers must always try to design and implement a proper promotional
strategy, which must help to increase the profit of their business.

Scope of the study

This study helps to identify the advantages of sales promotion strategies in various fields of retail
sectors. Even this sales promotion strategy is helpful for all the retailers to give tough competition
in market, which might gain the competitive advantage in their business. Also we can easily
compare our past and upcoming future business trend due to the valuable returns achieved from
sales promotion strategies in Apparel retail segment.

Objectives of study
 To know the importance and need of sales promotion strategies.
 To identify the various consumer promotional strategies in apparel business.
 To analyze the overall impact of the sales promotion strategies.
 To give suggestion for the importance of consumer sales promotion strategy in apparel
business.
Questionnaires
Sales promotion strategy that attracts more
1. Price discounts
2. Coupons
3. Return/Refund
4. Gifts
5. All of the above

The main factor influences to purchase of product during sales promotion offers.
1. Festival occasion
2. Family
3. Birthdays/Marriage occasion
4. Quality and brand
5. Other events

Strongly No Strongly
Agree Disagree
Agree opinion disagree
Sales promotion strategies will
1
influence on purchases.
Sales promotion activities made you to
2
visit apparel stores
Sales promotion strategies satisfies
3
customer needs
Sales promotion advertisement impacts
4
on sales
Customer attention is preferred during
5
sales promotion.
Communication tools influence on
6
purchase decisions
An online promotional offer has to be
7
considered than offline.
Festival ads on sales promotions are
8
more preferred
Low price discounts & offers influences
9
on purchase.
Visitors to apparel store are price
10
sensitive
Sales promotion tools increase customer
11
loyalty
Retailers outdoor ads influence on
12
purchase of products
Store convenience and locality plays an
13
important role during purchase
Presentation of store representatives
14
influences on purchases
Availability of product ranges is key
15
factor in apparel retail stores
16 Customer schemes must be affordable
 Prices and brand name displays are
17
more useful
Quality and Brand name are key
18
attributes considered during purchases.
Sales promotion cheapens the brand
19
image or quality
Billing queue influence on purchases
20
during offers
21 Price is convenient at retailers stores
Retailer customer relationship will
22
impact on next visit to store.
Significant relationship between sales
23
promotion & sales.

Overall satisfaction level with sales promotion strategies at apparel retailer stores
1. Highly satisfied
2. Satisfied
3. No opinion
4. Dissatisfied
5. Highly dissatisfied

Questionnaires
Sales promotion strategies will influence on purchases.
 1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Sales promotion activities made you to visit apparel stores

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Sales promotion strategies satisfies customer needs

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Sales promotion advertisement impacts on sales

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Customer attention is preferred during sales promotion.

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Communication tools influence on purchase decisions

1. Strongly agree
 2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

An online promotional offer has to be considered than offline.

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Festival ads on sales promotions are more preferred

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Low price discounts & offers influences on purchase.

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Visitors to apparel store are price sensitive

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Sales promotion tools increase customer loyalty

1. Strongly agree
2. Agree
3. No opinion
 4. Disagree
5. Strongly disagree

Retailer’s outdoor ads influence on purchase of products

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Store convenience and locality plays an important role during purchase

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Presentation of store representatives influences on purchases

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Availability of product ranges is key factor in apparel retail stores

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Customer schemes must be affordable

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree
Prices and brand name displays are more useful
1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Quality and Brand name are key attributes considered during purchases.
1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Sales promotion cheapens the brand image or quality

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Billing queue influence on purchases during offers

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Price is convenient at retailer’s stores

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree
Retailer customer relationship will impact on next visit to store.
1. Strongly agree
 2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Agree that strong relationship between sales promotion & sales

1. Strongly agree
2. Agree
3. No opinion
4. Disagree
5. Strongly disagree

Overall satisfaction level with sales promotion strategies at apparel retailer stores
1. Highly satisfied
2. Satisfied
3. No opinion
4. Dissatisfied
5. Highly dissatisfied