Presented to: Presented by : Class : Section :

Shakeel Anjum Waqar Ahmed

M.B.A (R) Semester (1)

Roll No:

(i) 21

Department Of Business Management of Science

Foundation
The company was founded in 1894 in Zln by Tom Ba a. whose family had been cobblers for generations. A large order from the army, military shoes and rising demand for them, during World War I started rapid growth and small manufacture turned into modern industrial concern, one of the first mass producers of shoes

Overview in Pakistan
Bata Pakistan Ltd. was formed in Pakistan in1952. It was a newly growing concern all over the world but in Pakistan it established its feet with in very short time. It was very tuff decision for the Bata International to start its business in a country that was newly established. According to a survey almost 89% of the market is covered by the other organizations and 6% by Service and 5% by the Bata Pakistan Ltd. Bata Pakistan Ltd. is producing almost 13000 million pairs of shoes with in year but in year 2001 produces 13891 million pairs of shoes which shows the soundness of the organization and it strong footing in the Pakistan. Bata is still improving its business

Managing director
Muhammad Imran Malik

Competitors
Borjan Shoes Service Shoes Digger Shoes Hush Pupies Shoes

SWOT Analysis

STRENGTH
Easy availability of low cost of labour. Exposure to export markets. Comfortable availability of raw materials and other inputs. Massive institutional support for technical services, designing, manpower development and marketing. Exporter-friendly government policies. Tax incentives on machinery by Government. Well-established linkages with buyers in EU and USA

WEAKNESSES
Low level of modernisation and up gradation of technology, and the integration of developed technology is very slow. Low level of labour productivity due to inadequate formal training / unskilled labour. Lack of modern finishing facilities for leather. Difficulties in accessing to testing, designing and technical services

OPPORTUNITIES
Growing fashion consciousness globally. Use of information technology and decision support software to help eliminate the length of the production cycle for different products Product diversification There is lot of scope for diversification into other products, namely, leather garments, goods etc. Growing international and domestic markets

THREATS
Entry of multinationals in domestic market. Stiff competition from other countries.(The performance of global competitors, China, Indonesia, Thailand, Vietnam and Brazil, which are more competitive than India.) Fast changing fashion trends are difficult to adapt for the Indian leather industries.

Thank You