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  • Marketing Project 1

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    saim841
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    The document discusses a research study on consumer preference for international brands over local brands in Pakistan. The purpose is to determine the factors influencing consumers to choose international brands, examine consumer buying behaviors and attitudes toward foreign and local brands, and identify how local businesses can improve their products to compete with foreign brands.

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    The document discusses a research study on consumer preference for international brands over local brands in Pakistan. The purpose is to determine the factors influencing consumers to choose international brands, examine consumer buying behaviors and attitudes toward foreign and local brands, and identify how local businesses can improve their products to compete with foreign brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    51 views1 page

    Marketing Project 1

    Uploaded by

    saim841
    The document discusses a research study on consumer preference for international brands over local brands in Pakistan. The purpose is to determine the factors influencing consumers to choose international brands, examine consumer buying behaviors and attitudes toward foreign and local brands, and identify how local businesses can improve their products to compete with foreign brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    RETAIL MANAGEMENT

    TOPIC: CONSUMER PREFERENCE OF INTERNATIONAL BRANDS OVER LOCAL BRANDS GROUP MEMBERS: MAUZ ARSHAD UMAR ZEESHAN SAIM MALIK SHERAZ ARIF 777 829 785 780

    PURPOSE OF STUDY
    The purpose of this research is to determine: The factors influencing consumers to buy international brands rather than the national brands. The Pakistani consumer buying behavior patterns, attitudes towards foreign and local brands and the preference for foreign brands. How local businesses can improve their products in terms of quality, durability and reliability to compete with foreign brands.

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