IN MINUTES

TOSTITOS:

News and events visually

TOBLERONE:
Originated in Bern, Switzerland a city whose name is rumoured to mean, City of bears. When you look at it again you will nd a bear in the logo.

If you look at the centre of this logo, you can see two people enjoying a Tostitos chip with a bowl of salsa. This logo conveys an idea of people connecting with each other.

WHAT YOU

MILWAUKEE BREWERS:

LE TOUR DE FRANCE:

BIG TEN COLLEGIATE:

VIA RAIL CANADA:

The baseball glove catching the ball is actually just the letters m and b.

Can you see the person riding a bike? The yellow circle is the front wheel, the o in tour is the back wheel, the r is the persons body.

FEDEX:
Have you ever noticed the arrow formed between the letters E and X? It conveys the speed, direction and reliability of the courier service.

Logos surround us on a daily basis. They are a companys nameplate their welcoming mat in a way. They'll pay big bucks to have one created. And sometimes, within the cleverly designed elements, lies another element. Have a look at these logos. Have you noticed the hidden meanings? CARREFOUR:

The Big Ten collegiate conference added an 11th school in 1993. Not wanting to change the established name, they opted for a new logo hiding the numerical 11 in the name.

The VIA rail Canada logo makes two train tracks with the letters V and the A. The letter I is the division between the two.

AMAZON.COM
The arrow points from a to z because amazon carries everything from a to z. With a smile.

PITTSBURGH ZOO:

SPARTAN GOLF CLUB:

HERSHEYS KISSES:

GOODWILL:

THE BRONX ZOO:

On either side of the tree, the white space forms the shapes of a gorilla and a lion.

Appears to be a golfer swinging a club. On second glance, it is the helmet of a spartan warrior.

Carrefour in French means crossroads and the logo shows two opposite arrows inside a diamond shaping the C letter with the negative space between them. (If you squint at this one you might see the C better)

See the hidden kiss? Its sideways, between the letters K and I.

The smiling face is the the g in goodwill.

The negative space between the animals legs is New Yorks skyline.

SUSAN BATSFORD, GRAPHICS EDITOR, TWITTER @SBATS1; INFOGRAPHIC BY LINDSAY OUELLETTE/QMI AGENCY