Professional Documents
Culture Documents
Other people see things and say Why? . But I dream things that never were and say Why not?
George Bernard Shaw
Openness to experience Observance seeing things differently Curiosity Personal freedom Willingness to take calculated risks Self reliance Persistence Freedom from fear of failure Desire for recognition
Bureaucracy Tradition and culture Poor communication Penalties for failure Tight deadlines Authority over responsibility Values which inhibit
Open organisational structure Freedom to fail Culture of new ideas Delegate responsibility Circulate success stories Empowerment
Creative Organisation
Sharing a vision Interpersonal support Praising achievement Coaching Conflict resolution Accepting failure
Sources of Ideas.
Existing Businesses Franchises Product Licensing Patents Networking Support Agencies WWW..
Guidelines for idea generating sessions Select participants Have a facilitator Task Focus Time Management
Brainstorming Attribute Listing Who, what, where, when, why, how Assumption Smashing Discontinuity
The Gut Feeling is not good enough! Need for Solid Market Research Size of market Competitor Analysis Market Conditions and trends Profit Margins Revenue Opportunities
Why is it a good idea? What are the assumptions? What type of customer will buy it? Why? List four ideas why the idea will NOT work List four ideas why it will work. What are the differences?
Key Issues
Timing Feasibility of the idea Suitability of the idea to the circumstances of the potential entrepreneur