IDEA

IDEA GENERATION
GENERATION TECHNIQUES
TECHNIQUES
 Have a Plan

Stage 1: Stage 2a: Stage 2b:

Agree NPD Develop agreed Concept evaluation:

priorities: territories into full •STM
•Clarity on brand Gate 1: concepts •With product if Gate 2:
Charter •Co-creation with Develop
strategy available
•Explore potential consumers
NPD territories •Innovation agency
•Assessment and expertise
priorities

Classified - Internal use

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 Idea Generation

Other people see things and say ‘Why?’ …. But I dream things that never
were and say ‘Why not?’

George Bernard Shaw

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 Haves

 Openness to experience
 Observance – seeing things differently
 Curiosity
 Personal freedom
 Willingness to take calculated risks
 Self reliance
 Persistence
 Freedom from fear of failure
 Desire for recognition

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 Have Nots

 Bureaucracy
 Tradition and culture
 Poor communication
 Penalties for failure
 Overbearing deadlines
 Authority over responsibility
 Values which inhibit

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 Sources of Ideas……….

 Existing Businesses
 Franchises
 Product Licensing
 Patents
 Networking
 Support Agencies
 WWW………..

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 Techniques for generating ideas

 Guidelines for idea generating sessions

 Select participants

 Have a facilitator

 Task Focus

 Time Management

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 Generating New Ideas

Two techniques for generating innovative ideas:

An Old Approach to a new problem A new approach to an old problem

Start with the solution and brainstorm problems Start with a problem and brainstorm solutions

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 Techniques for generating ideas

 Brainstorming

 Attribute Listing

 Who, what, where, when, why, how

 Assumption Smashing

 Discontinuity

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 Assessing a Good Idea

 Why is it a good idea?

 What are the assumptions?
 What type of customer will buy it?
 Why?
 List four ideas why the idea will NOT work
 List four ideas why it will work.
 What are the differences?

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 Transforming Ideas into Realisable
Opportunities

 Action-oriented
 Focus and pace
 Easy to understand
 Networking with the industry
 Try, test and revise
 Harnessing competencies and capability

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 Useful Websites

 Entrepreneurs.about.com/cs/ideas
 Entrepreneurs.about.com/library/weekly/199/aa092799.htm
 www.bizplus.ie
 www.circle-of-excellence.com
 www.cocd.be/eng/index.htm
 www.entrepreneur.com
 www.irc.net.lu
 www.niftybusinessideas.com
 www.planware.org
 www.powerhomebiz.com
 www.ideacafe.com

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