Lesson 06

Product Design using Value Engineering

Creative Thinking
Dr. Inderdeep Singh
Department of Mechanical and Industrial Engineering

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Value Engineering vs Cost Cutting

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Value Engineering vs Cost Cutting

https://www.quora.com
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 Value Engineering vs Cost Cutting
Value Engineering Cost Cutting

It is Function based Equipment/material based

Focus Poor value functions Big cost items

Results Increased value Scope reduction
Optimizes Overall design Local design
Clarifies Client requirements Nothing
The Value Engineering approach attempts to find the lowest cost way to
perform the desired function rather than the lowest cost way of producing
the product, therefore, VE challenges the very specification, design
requirement, and the design itself…
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 Creative thinking
Creative thinking
 It is a product of the imagination
where a new combination of
thoughts and things are brought
together.
 The combination word can be a
combination of various
materials, systems, processes and
techniques to accomplish a
required function www.slide share.net
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 Characteristics of Creative people
The prime thesis behind the Creativity is that the “Individual
must believe that it can be done. Believing that it can be done
is often half the battle in finding the solution” (Schwartz,
David J., Book :-The Magic of Thinking Big)

 Motivation Persistence
 Flexibility in thinking Open to change
 Sensitivity to the problem Ability to abstract
 Originality Tolerance of ambiguity
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 Creative Thinking Team Work
During the creative thinking session, the team
members must separate the creative portion of the
mind from the judgement portion of the mind due
to two reasons
 To allow more association of ideas.
 To accumulate a greater quantity of ideas.
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 Suggestions to keep in mind during creative session

 The team members must believe that there can be improvements

made to the project.
 There is always a scope of improvement in the design.
 Be receptive to ideas.
 Eliminate the word “impossible” from thinking process.
 Suspend judgement.
 Develop as many ideas as possible.
 Look for association of ideas.

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 Suggestions to keep in mind during creative session

 Don’t be afraid to experiments.

 Encourage all team members to participate.
 Test own views in the forms of questions.
 Help team members work through their ideas.
 Record all the value engineering ideas

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 Creative Problem Solving Techniques

Brainstorming
Gordon Technique
Checklists
Morphological Analysis
Attribute Listing Source: www.slideshare.net

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Thank You

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