DESIGN SPRINT

PT. Forsta Kalmedic Global

DESIGN SPRINT

A design sprint is a time-constrained, five-phase process that

uses design thinking with the aim of reducing the risk when
bringing a new product, service or a feature to the market.

Design sprint was originally developed in 2010 by Jake Knapp in

Google Venture, and has been widely used by many companies
starting from start ups like AirBnB & Slack to Apple, Facebook,
Amazon, IBM, NASA, L'Oreal, Lego, Walmart, Home Depot,
KLM, BBC, and many more.

A design sprint is developed to make a design thinking concept

become a set of tools / approach so that everyone can follow
through in the creative process of innovation.
DESIGN SPRINT

The sprint helps to obtain a clear vision of the goals upfront. It

forces you to make critical decisions and solve complex
problems fast. This means that you and your team can save
months of design, engineering and development costs.

Learn fast, fail fast Design sprint will bring you below advantages:
1. Get feedback fast without building a product
2. Build alignment around key strategic challenges
3. Unlock ideas in the organisation
4. Prepare for the future of work
DESIGN SPRINT Design Thinking

Since Design Sprint is the 5

days process of Design Design Sprint
Thinking, it’s important for
everyone to firstly understand
Design Thinking concept.
 Design Thinking

Analyze your An iterative process

observations and Identify new solution Create inexpensive that can be used to
Empathy allows
synthesize them in or start to look other scaled down version redefine problem,
design thinkers to set
order to define the ways to view your of the product / have better
aside their own
core problems. problem. Use features & identify understanding of
assumptions in order
Create a human ideation method best possible user, to give
to gain insight into
centered problem (SCAMPER, Worst solution and refinement or
users and their needs
statement. Idea Possible, etc). constraints alternative.
Design Sprint

11.00 – 12.00 13.00 – 14.00 14.00 – 15.00 15.00 – 16.00 16.00 – 17.00
Once upon a time, design thinking offered hope. Because design could now be understood, not
in terms of individual talent and preternatural creativity, but as something that can be broken
down into steps, delegated, assigned, and, most importantly, trained.

However, looking at design thinking primarily as a process has a fundamental flaw.

MOTIVATION SUCCESS

Empathy Creativity

There is always a better way, and that better

OPTIMISM way is achievable no matter what the odds.