6/24/2023

Objectives
Creativity, Opportunities and
Ideas for Enterprise 1.
2.
Define creativity and its scope
List the factors that inhibit and enhance creativity
3. Commit to memory the brainstorming rules
4. Identify the links between creativity and enterprise idea
GST 208 5. Demonstrate willingness to apply creativity in identifying enterprise
ideas and problem solving
By
6. Systematically narrow-down the ideas for enterprise
Dr. David Michael 7. Decide on at least one or two ideas to select from

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Energizer

CREATIVITY THINKING TEAM BUILDING ACTIVITY –

BRAIN ACTIVITY

Exercise

On a piece of paper with your name and

matric number written, pen down at Definitions of terms
least 20 business ideas you can kick start
on the campus to solve either students or
staff problems

2

Definitions of terms
What is creativity?
Is the ability to develop new ideas and to
discover new ways of solving problems in
the face of opportunities.
Creativity is idea generation and being
creative is being able to generate or come
up with ideas.
Creativity and Brainstorming
6/24/2023
Definition of terms cont.
What is Innovation?
It can be described as “Creativity
implemented”. It is putting the idea
into practice,
While creativity is a thinking
process, innovation adds value to
the idea which otherwise remains as
a mere thought.
Creativity and Brainstorming
1. Features of Creative Ideas
2. Character of Creative Environment
3. Character of Creative Person
4. Rules for Creative Work
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Creativity and Brainstorming Creativity and Brainstorming

1. Features of Creative Ideas 3. Character of Creative Person
• simple • courageous
• beyond limits • open
• associative • open-minded
• surprising • persistent
2. Character of Creative Environment • crazy
• motivating • perceptive
• stimulating • self-confident
• challenging • curious
• full of light
• without external disturbance

Creativity and Brainstorming

4. Rules for Creative Work
• do not yet evaluate
• every idea is welcomed Validating business opportunities
• avoid repetitions
• affirm good ideas

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Validating business opportunities Criteria for selecting ideas for enterprise

Steps taken in validating business opportunities
Analysing collected market data to identify potential
opportunities
Conducting interviews with potential customers to validate the
market problem and product concept
Conduct a comprehensive market and competitive analysis to
define the overall strategy and justify the investment
Working to achieve that first product order
Consolidating by designing a plan to attract that first set of
customers
 Idea clarity with fewer assumptions
Usability in order to meet or fulfil practical needs in a
particular market
Stability of the situation that the idea intends to address
Scalability of the idea prototype through duplication,
consistency and replication
Stickiness of the idea until it becomes a trend or habit
Integrating the idea with the enterprise bigger strategy
Profitability of adopting the idea

Steps taken in Refining & Validating business ideas

 Researching and collecting more information/data about the biz idea
Establishing that the idea is original and unique to you or else refine &
alter it
Collecting specific information about your customers and competitors
Grouping your potential customers into market segments (wants,
preferences)
Deepening the knowledge of your customers’ needs and buying habits
Understanding who your competitors are and their behaviour
Be clear on the customer segments that will pay for the products or
service
Understanding that only business idea(s) which customers are ready to pay
for are the right ones and need to be selected as the preferred business
enterprise