LESSON 1: GENERATING AND EXPLORING - Participants gather with open minds to
NEW IDEAS produce as many ideas as they can to
TREND
- A trend often provides one of the
greatest opportunities for starting a ne
venture, particularly when the
entrepreneur can be at the start of a
trend that lasts for a considerable
period.
TRENDS OF THE DECADE
● Wearable Trend
- Technologies (gadgets)
● Green Trend
- Saving plant( ex: echo bag)
● Payments
- Payment method ( ex: Gcash)
● Maker Trend
- DIY making
● Mobile Trend
- Evolution of the phone
● Health Trend
- Exercise ( ex: meditate)
● The Internet of Things
- (ex:siting in internet)
WHERE CAN YOU GET NEW IDEAS FOR
YOUR BUSINESS
SOURCES OF NEW IDEAS
● Consumers
● Government
● Distribution Channels
● Research and Development
● Existing Products and Services
IDEATION
- is a creative process where designers
generate ideas in sessions.
address a problem statement in a
facilitated and judgment-free
environment.
Entrepreneurs
- are known to be creative. They
always think of ways on how they
can improve a product or service
offering or how to put a gap
between them and their
competitors.
- “Creativity is the faculty of mind and
spirit that enables us to bring into
existence, ostensibly out of nothing,
something of use, order, beauty or
significance.” - John Adair (2007)
What you need?
-To bring people together to conjure
ideas and bypass established
frontiers, you need a skilled
facilitator, a creative environment –
including a prepared space and
rules.
MOOD BOARD
- to set everybody's creative mindset
and for everyone to have a slight
view of what needs to be done Ex.
designing a tropical vibe hotel
room
Methods of Generating Ideas
IDEATION TECHNIQUE
1.Bodystorming
- Refers to ideas that come to your
mind by physically experiencing a
situation resembling your problem
using people, props, or a digital
prototype.
2.Brainwriting - All participants would
have to write their ideas first on a piece of
 paper. The participant will write her ideas
on a piece of paper before passing it on to
someone else. Then the next person will
read her idea and would add onto it. The
process will continue until all participants
have been able to write their idea on the
piece of paper. After collecting all ideas,
that’s the time that the discussion will start.
3.Force Fit
- Is simply the process of combining
two ideas into one.
4.Poetry
- Is the process of combining random
elements to make up one new idea.
5.Borrowing
- The process of creating a new
product using the same structure of
an existing product or item, but this
time, he will create it for a totally
different purpose.
- product
THE JOURNEY OF AN IDEA
● Confusion and chaos (time and money)
● Validation
● Minimum viable product
● Traction
LESSON 2: THE WHOLE BRAIN
MODEL AND THE HBDI
Product Development Process
- Product development is the process
of building a new product, from
ideation all the way through launch.
- Product development begins
with those initial brainstorming
sessions, when you’re just
discussing a budding idea. From
there, the process is creative but
strategic, and you may have
seen it done in a million different
ways.
The 5 Frameworks
1. Idea stage
- is where you brainstorm product
concepts based on customer needs,
concept testing, and market research
A. Target Market - Begin with identifying
the consumer profile you're building
the product for.
B. Functionality - Consider the look and
feel of your product and why someone
would be interested in purchasing it.
C. Existing Product- are there existing
products that solves the similar
problem?
- Is your concept different enough to be
viable?
D. SWOT Analysis - Analyzing your
strengths, weaknesses,
opportunities, and threats early in the
process can help you build the best
version of your new concept
2.Concept stage - It's time to define
the product or the concept
development by refining the product
strategy.
A. A. Business Analysis - A business
analysis consists of mapping out
distribution strategy, ecommerce
strategy, and a more in-depth
competitor analysis.
B. B. Value Proposition - The value
proposition is what problem the
product is solving. Consider how it
 differs from other products in the
market.
C. Success Metrics - It’s essential to
clarify success metrics early so you
can evaluate and measure success
once the product is launched.
D. Marketing Strategy - Once you’ve
identified your value proposition and
success metrics, begin
brainstorming a marketing strategy
that fits your needs.
- Consider which channels you want
to promote your product on
3. Test marketing stage
- To go live with a new product, you
first need to validate and test it. This
ensures that every part of the
product—from development
marketing—is working effectively
before it’s released to the public.
A. Front-End Testing - During this stage,
test the front-end functionality for risks
with development code
consumer-facing errors..
B. Test Marketing - Before you begin
producing your final product, test your
marketing plan for functionality and
errors.
C. Concept Development Testing - You
may have successfully designed your
prototype, but you’ll still need to work
through any issues that arise while
developing the concept.
4.Prototyping stage - During the
prototyping stage, your team will
intensively research and document the
product by creating a more detailed
business plan and constructing the
product.
a. Feasibility Analysis - Determine if the
workload and estimated timeline are
possible to achieve.
B. Market Risk Research - It’s important
to analyze any potential risks associated
with the production of your product
before it’s physically created.
C. Development Strategy - Next, you
can begin working through your
development plan. In other words, know
how you’ll be assigning tasks and the
timeline of these tasks.
to
5.COMMERCIALIZATION STAGE -
Now it’s time to commercialize your
concept, which involves launching
your product and implementing it on
your website.
or
By now, you’ve finalized the design
and quality tested your development
and marketing strategy.
 The Whole Brain Model and the
instrument, HBDI.
The Split Brain Experiment
- In 1975, the brain research of Roger Sperry
began to reveal the dual specialization of the
brain. The research was done by observing
patients who had their brain hemispheres
separated by a procedure attempt to cure
epilepsy.

- Sperry made a multitude of discoveries. For LESSON 3

example, the left side of the brain, which
controlled the right hand, appeared to have
the function of logical, analytical, sequential
and rational thinking
PROOF OF CONCEPT VS. PROTOTYPE
Proof of concept (POC) might sound like
a prototype, but there are differences,
and each has its function. The POC is a
sort of small test before the project to test
the idea. It exists solely to show that a
product concept is both functional and
can be developed.

Creating prototypes is another important

The developer of the HBDI®, Ned
Herrmann, had always been curious about
his own ‘duality’ of preference, which he
began to understand through his study of
the brain.
exercise. The creation of prototypes is
done to help visualize how a product will
function. It's a working model of the end
product. It shows design, navigation,
layout, etc.

While attending Cornell University, Ned

Herrmann was recognized for excellence
in both physics and music. Later, while a
successful executive at GE (General
Electric), he was also an accomplished
artist and sculptor.
 3. GOOD HEALTH AND WELL-BEING
- Ensure healthy lives and promote
well-being for all ages
4. QUALITY EDUCATION - Ensure
inclusive and equitable quality
education and promote lifelong
learning opportunities for all
5. GENDER EQUALITY - Achieve
gender equality and empower all
women and girls
6. CLEAN WATER AND SANITATION -
Ensure availability and sustainable
management of water and
sanitation for all
7. AFFORDABLE AND CLEAN
ENERGY - Ensure access to
affordable, reliable, sustainable, and
SUSTAINABLE DEVELOPMENT modern energy for all
GOALS (SDG) 8. DECENT WORK AND ECONOMIC
GROWTH - Promote sustained,
5 P’s
inclusive and sustainable economic
● People > End poverty and hunger in all
growth, full and productive
forms and ensure dignity and equality.
employment and decent work for all.
● Prosperity > Ensure prosperous and
9. INDUSTRY, INNOVATION AND
fulfilling lives in harmony with nature.
INFRASTRUCTURE - Build resilient
● Peace > Foster peaceful, just and inclusive
infrastructure, promote inclusive and
societies.
sustainable industrialization and
● Partnership > Implement the agenda
foster innovation
through a solid global partnership.
● Planet
10. REDUCED INEQUALITIES - Reduce
> Protect our planet’s natural
inequality within and among countries
resources and climate for future
11. SUSTAINABLE CITIES AND
generations.
COMMUNITIES - Make cities and
human settlements inclusive, safe,
1. POVERTY - End extreme poverty in all
resilient, and sustainable
forms by 2030.
12. RESPONSIBLE CONSUMPTION AND
2. ZERO HUNGER - End hunger,
PRODUCTION - Ensure sustainable
achieve food security and improved
consumption and production patterns
nutrition and promote sustainable
13. CLIMATE ACTION - Take urgent action
agriculture.
to combat climate change and its impacts
14. LIFE BELOW WATER - Conserve and
sustainably use the oceans, seas, and
marine resources for sustainable
development
15. LIFE ON LAND - Protect, restore, and
promote sustainable use of terrestrial
ecosystems, sustainably manage forests,
combat desertification, and halt and
reverse land degradation and halt
biodiversity loss
16. PEACE, JUSTICE AND STRONG
INSTITUTIONS - Promote peaceful and
inclusive societies for sustainable
development, provide access to justice for
all and build effective accountable and
inclusive institutions at all levels.
17. PARTNERSHIP FOR THE GOALS -
Strengthen the means of implementation
and revitalize the global partnership for
sustainable development P
LESSON 5
I. 𝐓𝐡𝐞 𝐌𝐢𝐧𝐝, 𝐇𝐞𝐚𝐫𝐭, 𝐚𝐧𝐝 𝐆𝐮𝐭𝐬
● The Entrepreneurial Mind Frame
● The Entrepreneurial Heart Flame
● The Entrepreneurial Gut Game
II. 𝐓𝐡𝐞 𝐌𝐚𝐧𝐲 𝐒𝐨𝐮𝐫𝐜𝐞𝐬 𝐨𝐟 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲
a. Macro-Environmental Sources
● Socio-cultural Environment
● Political Environment
● Macro - Economic Environment
● Ecological Environment
● Technological Environment
b. Micro Environmental Sources
● Customer
● Employees
● Competitor
● Media
● Shareholders
● Suppliers
III. 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬, 𝐏𝐢𝐪𝐮𝐞𝐬, 𝐚𝐧𝐝
𝐏𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐬

● Customer Preferences
PROOF OF CONCEPT An effective proof of
● Customer Dislikes
concept proves the goal of a proposed
project is viable and will be successful. IV. 𝐓𝐡𝐞 𝟏𝟐 𝐑𝐬 𝐨𝐟 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐒𝐜𝐫𝐞𝐞𝐧𝐢𝐧g
The value of a POC is it can help a project
manager identify gaps in processes that
● Relevance to Vision, Mission, and
might interfere with success. That's not all
Objectives of the Entrepreneur
a proof of concept does. A POC elicits
● Resonance to Values
feedback from everyone involved in a ● Reinforcement of Entrepreneurial
project, including those who might not Interests
have otherwise contributed, thereby ● Revenues
mitigating unforeseen risk. The proof of ● Responsiveness to Customer Needs
concept is so valuable because it's a test and Wants
project to evaluate before work begins on ● Reach
an actual project. ● Range
A POC verifies that concepts and theories ● Revolutionary Impact
applied to a project will have a real-world ● Returns
application. POCs do not produce ● Relative Ease of Implementation
deliverables, as the core issue being ● Resource Required
considered is the feasibility of the project. ● Risk