Chanrs@ms68.hinet.net 0955-268997 http://mypaper.pchome.com.

tw/chanrs


. ( ) ( (   ) )


1. 2. 3.

The affordable method

Percentage-of-sales method


Task and Target method

R R

1. 2. 3. 4. 5. 6. 7.

Retailer-only promotions

1. 2. 3.

(Premiums) (Contests)
(Frequent buyer programs)

(Jointly Sponsored Sales Promotions)

1. 2. 3. 4.

(Coupons) (In-store displays)

(Demonstrations and sampling) Evaluate Sales Promotions

 A.

B.

Maximum Profit

Maximum Profit

 double coupon

 policy

above-market pricing

1 Gucci Neiman Marcus  Christian Dior 2 3 4 24 

 E-bays Amazon Wal-Mart

Customary Pricing

Variable Pricing

NT 100

Flexible Pricing One-Price Policy  Price Lining , 

   


199 5 8 9

Odd Pricing
NT 59 NT 99 NT

 

Leader Pricing Loss Leader Pricing

Loss Leader Pricing

EDLP

Makro , Metro Carrefour EDLP Wal-Mart Always Low Price

JC Penny

Bait and Switch Pricing

Pricing

Private-Brand

 / / 100% 100% / /

/ /

/ 100% / 100% / 1 /1

+ +

 1. 2. 3. 4. 75 5 25

 $800 50 $250,000 $150,000 $400 $400,000 $500 100

 G 36% 1 $250

$160 $200

2 100% 36% $50/$200 36% 16% 20%

$200 $160 $200 20% ( ) 100% 36%