Soy Bean and Bean Curd Products Food Processing Industry in Dasi Township, Taoyuan County

Special Issue

Dasi - Home of Soy Beans and Bean Curd

asi, a place where tourists love to visit, is located in Taoyuan County near Shihmen Reservoir and Fuhsing Township of Northern

industry of bean curd making was immature, and had limited market. After former President Chiang Kaishek was deceased and entombed in Dasi, local tourism industry was indirectly triggered. There were more and more visitors and Dasi bean curd gradually became well-known. Nowadays, people say, "visiting Dasi without tasting Dasi bean curd will be in vain". Dasi is reputed as the "Township of bean food". However, the bean food industry mostly depended on traditional hand-made production and local consumption. Thus, with the competition of modern operation, promoting Dasi and enhancing the modern management and marketing become the goals of the guidance team. Therefore, we have collected the well-known bean curd makers in Dasi, stores and tourist spots in order to fulfill overall marketing and guidance upon in-depth experience of tourism and the cultural characteristics of Dasi.

Cross-Island Highway. Dasi Township becomes an internationally popular and famous landmark with its famous Old Towns, which has attracted travelers from all around the world. The streets are historical and cultural assets in Taoyuan County; although broken and worn along the sideway, the Baroque-style architecture are still an elegant tourism attraction. Having two hundred years of history, Dasi started as a production and transportation juncture in old days for businessmen. Therefore, Dasi is still full of the atmosphere of historical town and cultural characteristics of local industries - soy bean and bean curd. In early times, the production of tofu and bean curd in Dasi relied on manpower since there were no automatic machines. Bean curd makers needed to grind tofu during midnight, and peddle the goods in the streets by chanting in the mornings. At the time, the


Table of Contents 3 Message from the Director-General 5 Background of the industry 6 Strategies for guidance 10 Guidance outcomes 17 Company introductions 29 Recommended tours

Message from the Director-General

Q OTOP 101 OTOP

Dasi, a historical town with more than two hundred yeas of history, started as a production and transportation juncture for businessmen in old days; tourists can still savor its atmosphere of historical town for merchants and travelers, feel and taste the local industries it has to offer. In the vicinities of famous attractions of Shihmen Reservoir, Tzu Lake, and various scenic spots where historic interests and architectures are located, Dasi is close to Fuhsing Township, the starting point of Northern Cross-Island Highway, valuable for tourism industry. Dasi Old Town is the most important business venue; its Baroque-style architecture along the streets brings memory of the elegancy of historical town. Besides traditional furniture-making and wooden products, Dasi Township is also renowned for its soy bean and bean curd products. Gifted with pure and clean water in the area, Dasi has produced top quality of Dasi bean curd with special flavors and tastes. Due the rise of tourism populations, and continuous research and development of bean curd products, the tasty Dasi bean curd has been known across Taiwan. Under the guidance of the Small and Medium Enterprises Administration, and with various exhibitions and OTOP marketing, Dasi bean curd has won the tile of the "Best choice of gifts with local characteristics". The processing plants have been certified by Taoyuan County Government Public Health Bureau for "Excellent soy bean products". Dasi bean curd has also been voted the "Ten best gifts" by the Taoyuan County Government, and sold in Taipei 101 and Shin Kong Mitsukoshi Department Store with enhanced image and

value of the brand name. Dasi bean curd that used to be considered of local and common food has marched into Mainland China, and transformed to a high-priced gift product. In the past, due to different recognition in its history of development, Dasi Soy Bean and bean curd industries have different brands and decentralized resources, without effective marketing throughout the industry. Therefore, under the guidance of the Small and Medium Enterprises Administration, Ministry of Economic Affairs, soy bean and bean curd processors have introduced the concepts of management, creativity, and marketing, and strived to develop a specialized brand image. In addition to soy bean and bean curd products, cultural and industrial resources have also become the focus of the development plan in Dasi. The integration of culture, living, industry, and gourmet food has constructed a complete production and marketing system that can extend and prolong the life and profit of local industries so as to build a characteristic industry combining sustainable living, cultural, and economic development. In the future, the Small and Medium Enterprises Administration will continue to encourage the cooperation among Taoyuan County Government Public Health Bureau, Commerce Development Bureau, Cultural Affairs Bureau, and Dasi Township Office to combine administrative resources and increase local participation for building an environment of excellent local industry and creating a characteristic industry in culture and economy. Dasi will become a paradigm of Taiwan's OTOP project.

Sun-Quae Lai
Director General, Small and Medium Enterprise Administration, MOEA

Background of the industry

In early times, the production of tofu and bean curd in Dasi relied on manpower since there were no automatic machines. Bean curd makers needed to grind tofu during midnight, and peddle the goods in the streets by chanting in the mornings. At the time, the industry of bean curd making was immature, and had limited market. After former President Chiang Kai-shek was deceased and entombed in Dasi, local tourism industry was indirectly triggered. There were more and more visitors and Dasi bean curd gradually became wellknown. Nowadays, people say, visiting Dasi without tasting Dasi bean curd will be in vain. Dasi is reputed as the Township of bean food. However, the bean food industry mostly depended on traditional hand-made production and local consumption. Thus, with the competition of modern operation, promoting Dasi and enhancing the modern management and marketing become the goals of the guidance team. Therefore, we have collected the well-known bean curd makers in Dasi, stores and tourist spots in order to fulfill overall marketing and guidance upon indepth experience of tourism and the cultural characteristics of Dasi.


Strategies for guidance

Background

Dasi is well-known for its bean curd. The development of the bean curd industry is closely associated with the right timing, location and people. The clear water in Dasi is the main reason for the high quality of bean curd. Bean curd makers in Dasi do not use groundwater, but natural spring water or filtered soft groundwater. Thus, the bean curds would take naturally sweet and soft, without the taste of disinfection in tap-water. Since the making of bean curd is the last step in producing tofu-related products, Dasi also becomes the location of soybean products, such as tofu, fermented soybean curd, soybean curd, and soybean sheet.

The nearby tourist attractions, including Tzu Lake, Late President Chiang's Residence, Shihmen Reservoir, the traditional mansions, as well as the coming of Mainland Chinese tourists, have contributed to the tourism industry in Dasi and attracted the domestic and international tourists. At present, bean food processors still rely on traditional sales approach, and it is necessary to enhance the operation with the concepts of food safety, tourism positioning and marketing in order to upgrade the entire industry.

Objectives of the plan

We plan to focus on the development of bean food and related cuisines, as well as marketing and promotion, specially, develop creative bean food and experiential products to enhance local delicacies, enhance the business ideas and originality, promote the culture and industry of Dasi bean food, and fulfill the sustainable operation of bean food industry in Dasi.

Construction of cultural niche and creation of operational common consensus

We intend to develop more diverse local products, construct sustainable development and vision by the exchange between different and similar industries, continuously develop local featured products, assist with the transformation of local industries, extend the traditional bean food products and food culture, and create the business opportunities of sustainable district.

Strategies

Enhancement of industrial culture and construction of local brands

We intend to improve and guide bean food products and the related industries, provide consulting and professional courses, enhance industrial competitiveness by brand establishment, product development, packaging enhancement, and create more marketing channels and opportunities by business alliance, in order to construct the consumption image of high-quality industry.

Integration of local resources and internationalization of marketing

We combine upstream and downstream industries of bean food products, featured food and tourism processors/stores in Dasi to promote local products; we promote local industry by internet, activities, advertising and academia-industry cooperation to enhance the image of Dasi in Taiwan and the world and consumption image, and further activate the related industries upon those in local communities.

3M Museum MasterModel shop

Emphasis of individual difference and construction of brand image

Currently, the businesses in Dasi are similar, and consumers do not know how to differentiate. Thus, we intend to emphasize on the difference between the brands by enhancing the characteristics of the stores and increase the added value of the products by creative packaging, and constructing the diversity of clustering industry of Dasi bean food by improving the space to meet different levels of the market.

Enhancement by creativity and construction of experiential economy

There are many bean food processors and stores in Dasi; in order to segment the markets, we promote the added-value creative plan by "3M strategy" ("Museum", "Master" and "Model shop") and enhance the industrial culture by the characteristic of combining the plants and stores. Thus, the processors not only sell the products, but also are responsible for preserving cultural heritage. Thus, Dasi will be the veritable township of bean food.

Active marketing, expansion of consumers and participation in international market

Dasi bean curd is well-known; however, most consumers still consider it as traditional and cheap product. In the guidance program, the stores not only established the mechanism for quality certification, but also develop the refined products. Therefore, the media introduces the change of local stores to change people's impression of traditional bean food products. Thus, different markets will be developed and regional business opportunity will be created.


Guidance outcomes Construction of brand value - guidance for individual processors upon characteristics and difference
We hold annual diagnosis seminar for the businesses. In the past three years, the experts of different fields have guided and diagnosed the processors and stores in Dasi, identified the problems, and proposed related suggestions for improvement. With regard to the target processors/stores in Dasi, we invite the experts of different fields to interact with and diagnose them to probe into the operational model, recognize the advantages and characteristics and help the processors/stores establish the brand value and further segment the processors/stores according to their characteristics and difference; we offer professional suggestion with regard to the questions posed by the processors/stores which will thus enhance their disadvantages. We incorporate the resources of the processors/stores to create maximum benefits. Thus, the processors/stores will cooperate with each other for the marketing and operation. The high-quality image of Dasi bean food industry will be constructed.

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The stones of those hills may be used to polish gems transforming the experience into the base for industrial innovation
2007 12 200 In order to allow the processors/stores to recognize the channel operation and marketing in current market and upgrade the value and image of traditional industries, we hold several marketing courses, professional knowledge and demonstration learning for the training and talent cultivation of the processors/stores and further enhance their industrial competitiveness. Since the guidance in 2007, we have enhanced the strategy of talent training and held several seminars with local organizations. In the past three years, we have held three demonstrations and 12 courses of creative operation and management with at least 200 participants. We introduce the operational skills and marketing of successful companies, transformation experience of traditional industries, business model of manufacturing products and provide the visit in successful small and medium enterprises and local industries. By discussion and exchange, the interactive platform of the processors/stores is constructed. Thus, Dasi bean food processors will cooperate with each other to fulfill professional operation.

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 Promotion of industrial activities, Expansion of business opportunities

OTOP OTOP Local industry in Dasi should be associated with the hands-on experiences of visitors and the living culture of local residents. We have promoted "Dasi bean curd festival" and "Dasi art festival" with local "historical buildings and streets, human and living industries and local festivals" to enhance the culture and story of bean food industry, and activate local economy by experiential marketing. Moreover, in order to enhance the reputation of industry and marketing, we have made efforts to increase the exposure of local processors/stores in the national market of Taiwan. In the past three years, we have participated in the OTOP exhibitions, including those held in Shin Kong Mitsukoshi Department Store of Taipei, Dream Mall in Kaohsiung, World Trade Center in Taichung, International Food Exhibition, Gift Exhibition in Taoyuan, etc. In addition to exhibitions, the processors/stores have also participated in various competitions and contests, such as Taiwan OTOP award, selection of "Top ten gifts in Taiwan", selection of "Top ten gifts in Taoyuan", selection of "Best Taiwan snack in Taoyuan County", in order to enhance the image of Dasi bean curd.

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Enhancement of new value of bean food, Creative development of new products and packaging
2 In order to upgrade the traditional image of cheap and retail bean food products, in this plan, we focus on the guidance of the construction of the individual brand and visual image, and actively assist them to enhance the original packaging to meet the market trend. In the past three years, we have helped 8 processors/stores to improve their visual and product packaging, including image design, box design and packaging design. It has successfully helped them to increase the value of the products and enter the gift market in Taiwan. In addition, we have assisted 6 stores to improve the store design, so as to avoid the traditional combination of shops and homes. With visual effect, the products and shops can better meet the market trend. Two stores have also established their own image museums. With regard to the promotion of Dasi bean food, since the processors/stores have been developing their brands individually, in order to effectively enhance industrial cooperation, we have designed the unified packaging of Dasi bean food to enhance the overall marketing and regional brand image, and create more local and regional business opportunities.

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 Connection among regional resources, Promotion of featured advertising

5 DM In recent years, with the guidance of the Small and Medium Enterprise Administration, Ministry of Economic Affairs, five local bean food processors are integrated. In addition to bean food, local related culture and industrial resources have been incorporated in order to combine local culture and industrial resource marketing. This program includes "Brother Chen's vegetarian dumpling", which are made with bean products of Dasi, "Huahua Tofu Curd" made with bean food, traditional glutinous rice in Dasi, "Yung Hsiang Chen Pastry" which supports local cultural festivals and Dasi Convention Hall, the original Late President Chiang's Residence, awarded by the Taoyuan County Government Cultural Affairs Bureau as the top local cultural hall, Hsiao Chiang Seafood Restaurant in Shihmen Reservoir, thus to enhance the efficacy of the guidance program, and construct the local industry with living, cultural and economic sustainable development. Besides helping the processors/stores to design DM, we have also made several versions of advertising with local resources to promote bean food processing industry and tourism, including tourism manuals and guidebook to introduce the processors/stores and the spots. In addition to the introduction of the industries and the companies, they also include recommended tours to combine industry and tourism and create the business opportunities.

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E E-business Promotion by websites

OTOP Through integrated marketing, division of work of bean food processors, and food and marketing, we have constructed the characteristics of local processors/stores and affirmed the quality of local bean food products. By expanding Taiwan, foreign and Chinese tourism markets, we aim to establish the marketing channels, construct the websites (Chinese and English versions) and expose the processors/stores on Internet through the official website of OTOP. We guide local processors/stores to enter the tourist market, collect a wide range of information related to bean food, and actively promote the high-quality products to enhance the position of bean food industry in Taiwan, and promote it to the consumers of Taiwan and foreign countries.

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Industrial marketing promotion project Attend national exhibitions Website plan and design Media report Propaganda design

Project Achievement
Industrial constitution upgrade project new product package design Industrial invention project Observation through different visitation Management course lectures Management counseling Common consensus negotiation

Multiple product invention project Devise new product of soybean curd Product improvement research Dasi Souvenir invention

Store space reform

mutual package design

Promote brand seeing

Include the use for soybean curd

Upgrade the product value

Better adaption to new information

Extend national market

Include the added value of soybean curd

Upgrade the store space quality

Improve the ability of management

Ability to attend exhibition

Construct the industry integral

Building the industrial common consensus

9825%419 8%
During 2009, the companies that were part of the project have total of 200 billion in sales. It has grown by 25% comparing to 2007. Employment was 419 persons, grown by 8%. Building their own brand Integrate multiple marketing concept Build a constitution to cooperate with different industrial Ability to extend the marketing channel Create cooperation model

Ability to develop multiple product

Build up professional and skil

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 48 T 03-3883457

Tafang Food Ltd.

1923

Address No.48, Jhongjheng Rd., Dasi Township, Taoyuan County 335, Taiwan (R.O.C.) http://www.tafang.com.tw

Located in Taoyuan Dasi, Taiwan, Da Fang Bean Curd has managed its soy bean and bean curd factory for four generations in almost a hundred years. The traditional rich and soft texture and fragrant aroma reflects the historical memory of the hundred-year Dasi Old Town. It is definitely recommended for visitors to taste the one-century good quality products from "National Treasure Bean Curd Master".

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56 T 03-3882055 / 3882094

Hwang Ryh- Shiang Ltd.

Address No.56, Heping Rd., Dasi Township, Taoyuan County 335, Taiwan (R.O.C.) www.hrstw.com.tw

Huang Jih Hsiang with a yellow package in big red mark is a Dasi brand with hundred-year history. Its fragrant spicy, garlic or vegetarian flavor is quality guaranteed as long as it is packaged in Huang Jih Hsiang label. Besides, the classic bean curd Hsiang Hsiang Kan is especially popular in sales; its aroma and tender texture are remembered by many students who study abroad. It becomes one of the hometown flavors they would bring so as to keep their old-time memory alive.

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 123

Great Smell Shop

T 03-3882007 Address No.123, Jhongyang Rd., Dasi Township, Taoyuan County 335, Taiwan (R.O.C.) www.gsfood.com.tw

Pioneer of Dasi bean curd, Lin Jung, came to Taiwan with Lin Pen Yuan Family and taught the traditional bean curd-making techniques to Chiang Family, which is the story of Wan Li Hsiang Bean Curd. Mr. Lin Jung brought Tan Shan family traditional bean curd-making techniques to Dasi, using five spices, salt, water, and caramel to flavor, preserve, and color the bean curd. After this process, the color of bean curd is black, which becomes Dasi specialty; until now, it is still welcomed by many. In recent years, the other organic merchants only focus on organic products and funny packaging while the Wan Li Hsiang organic products work effortlessly in careful selected materials and manufacturing process, using imported organic soy beans from the U.S.

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Liao Sin-Lan Dried Soybean Curd and Fermented Soybean Curd Ltd.
46

5513 T 03-3886029 Address No.513, Sec. 5, Kangjhuang Rd., Dasi Township, Taoyuan County 335, Taiwan (R.O.C.) http://www.da-shi.com.tw/index.htm

Liao Hsin Lan Bean Curd is famous in Taiwan; in 1957, Liao Hsin Lan started to make bean curd and fermented tofu in Dasi San Banchiao Liao Family house only for family dishes in Chinese New Year. Then later on, she promoted and sold in neighborhood markets; not surprisingly, her foods were welcomed by customers. Following traditional methods from selection, soaking, grinding, cooking, filtering, pressing, coloring, stewing of soy bean, she carefully pays attention in every step of manufacturing process. Constant improvement and pure clean water also increase the value of her various flavors of bean curd and fermented tofu.

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 Jians Genuine Dam Fish Restaurant

12 58100

1-10 T 03-4711039 Address No.1-10, Huanhu Rd., Dasi Township, Taoyuan County , , Taiwan (R.O.C.) http://www.otop.tw/feature/105382. html

The dining area at the top of Taoyuan Shihmen Reservoir "Jian's Genuine Dam Fish Restaurant" only serves fresh live fish caught from the reservoir. Fresh fish and good cooks become the best in Shihmen live fish eatery. Store owners Chiang Ching Liu were interested in fishes in Shihmen Reservoir when he was a child and he loved to cook fresh-caught fish and share with family and friends; thus since then he practiced and became a good cook of fresh live fishes.

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24-1 T 03-3879042

Brother Chen vegetarian meatball.

Q Q

Address No.24-1, Cihhu Rd., Dasi Township, Taoyuan County 335, Taiwan (R.O.C.) http://www.otop.tw/feature/105372. html

Chen Shih Hsiung Vegetarian Meatball on Dasi Old Streets is situated on the vicinity of Shihmen Reservoir, the only store in Taoyuan area to make vegetarian Meatball. The first generation store owner, Chen Ying Lung, used to be a street vendor selling handmade meat Meatball in Dasi that customers love its texture and fresh ingredients. Later on, Chen Ying Lung became a vegetarian as he became a Buddhism follower; he started to make vegetarian Meatball and changed the store menu to add more meatless dishes. Friendly and religious Chen Ying Lung who is called "Chen Shih Hsiung" by customers and friends; the store is therefore named "Chen Shih Hsiung Vegetarian Meatball".

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 Splendid World tofu pudding workshop

..... 30 :

18 T 03387-8585 Address No.18, Denglong Rd., Dasi Township, Taoyuan County 335, Taiwan (R.O.C.) http://www.otop.tw/feature/105426. html

Owner of Huahua World Bean Pudding, the 4th generation of Da Fang Bean Curd, insists to use fresh handmade traditional bean pudding and delicious flavor of soy bean and bean curd, hoping that customers would enjoy. Bean pudding, red beans, and rice starch are fresh-made top with homemade brown sugar juice are an excellent choice when you stroll on old streets feeling thirsty and tired.

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236

Kimlan Foods Co.

168 10:00~16:00 15

T 0800-311966 Address No. 236, Jieshou Road, Dasi Township, Taoyuan County http://www.kimlan.com/

With 73 years of history, Kimlan Soy Bean Sauce has persisted in maintaining the unique flavor of soy bean sauce that represents Taiwanese culture. For those who were born in 1930 and 1940, Kimlan Soy Bean Sauce in their childhood and youth memories. The slogan of "Every meal with Kimlan Soy Bean Sauce" is known to everyone. The heritage of good taste and fond memory of old days will be passed on through the Kimlan Soy Bean Sauce museum. The Kimlan Soy Bean Sauce Museum is located in Dasi covering an area of 168ping. Its exhibitions include the history of Kimlan Soy Bean Sauce, chronicles, antique exhibition, materials observation area, instruction of soy bean sauce making process, and product introduction are put in display for visitors to tour the history and the making of Taiwanese soy bean sauce.

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 107

Yong-Jheng-Sian cake shop

: [ ]

T 03-3882330 Address No.107, Jhongyang Rd., Dasi Township, Taoyuan County 335, Taiwan (R.O.C.) http://www.da-shi.com.tw

Yung Chen Hsiang Pastry has started the company for more than sixty years; now, it is managed by the 4th generation Chih-hung Huang and father Chen-yi Huang. In early days, it sold traditional temple cup cakes and ceremonial gifts. Yung Chen Hsiang combines modern Western bakery and traditional pastry that following old baking methods such as yam cakes, taro cakes, traditional engagement bride cakes, brown sugar cakes, longevity peach bun, longevity turtle bun, longevity noodle, and mung bean cakes. The store promotes seasonal and holiday special cake and pastry products to meet customers' need. Store owner Mr. Huang said, our goal is to "satisfy local folks' ceremonial needs all year around without running out of stock."

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Mrs. Chen's Moonlight Cake

"" " " !

18 T 03-3882451 Address No.18, Denglong Rd., Daxi Township, Taoyuan County 335, Taiwan (R.O.C.)

The pastries of "Mrs. Chen Happy Children Bakery" are made by staffs with Down Syndrome. The Moonlight Cakes have three flavors, yam, taro, and green tea. Mrs. Chen said that, "Nowadays, people do not like sweets; so, we do not use too much sugar." Because of their generous serving and fresh ingredients with limited quantity, the product is well-known on the Internet community. Their store is always crowded with people on weekends; the long waiting line is a special scene in Dasi.

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 21-3

Dasi Artists Villa

4020

T 03-3886461 Address No.21-3, Puji Rd., Dasi Township, Taoyuan County 335, Taiwan (R.O.C.) http://www.dsartvilla.com.tw/

Dasi Art & Culture House comprises the original Public Hall (1932) in Japanese Occupation and Chiang Kai Shek Holiday Home (1950), in addition to the yard, measuring 1,300ping. Managed by Hai Ssu Pei Art Co. that is experienced with international art exchange and cooperation, Taoyuan County Cultural Education Museum is established by Council for Cultural Affairs and Taoyuan County Government. The famous Wan Shih Theatrical Co. plans all types of art and cultural activities. This building becomes a historical special place for people who are interested in arts. The area provides gourmet food and drinks and overlooks Da Han River, an excellent choice for tourists.

dahshi ARTIST VILLA

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Recommended tours
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Transportation
1. By car: Exit at Dasi interchange of Highway No. 3, toward Provincial Highway No. 4 (Yuanlin Road), turn left at the intersection of Jieshou Road, pass Chiding and then Wuling Bridge, turn left at Cikang Bridge, and enter Dasi town. 2. By bus: Take the Taoyuan Bus at Taoyuan Train Station, Chungli Train Station, Taipei MRT Banchiao Station or Hsinpu Station, toward Dasi, get off at Dasi Station. Or take the "Taipei-Dasi" bus at the Taipei West Station of King Bus, get off at Dasi Station.

Recommended tours

One-day tour
Route A A historical trip to visit Late Presidents Chiang Dasi Chungcheng ParkDasi Old TownTzu Lake Burial PlaceHoutzu LakeDasi Burial PlaceJiaoban Mt. Palace Route B A healthy trip to visit the ancient path Dasi Chungcheng ParkDasi Old Town Yuemei Ancient PathLi Teng-fang's Resident (national relics)Sankentsai Biking PathSankentsai Route C A gourmet trip to the reservoir Dasi Chungcheng Park Dasi Old Town (snacks)Liancuo Mt. Guanyin Temple Shihmen ReservoirBoating in Shihmen ReservoirFresh fish feast

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Recommended Dasi Theme Tours

Skillful Art To Experience the Heritage of Craftsmanship

Dasi is not only famous for its soy bean and bean curd products, but alsod the hundred-year history of carpentry. In Dasi Old Town, tourists can taste stewed bean curd in soy sauce made with the traditional method. There are also delicately-carved sculptures and deity tables, along with furniture and small toys such as whipping tops and children's toys, delicious traditional pastry and baked food are the best life and cultural experiences to satisfy visual, sense of touch and taste buds of common folks.

21-3 121 33 8

Road of Art and Poetry A Civilized and Spiritual Stroll

Dasi Old Town, with hundred-year history, is full of enriched culture and art resources. From Puji Road to Chungshan Street, you can sense the cultural atmosphere the place has to offer along the stroll from Chungcheng Park, and Art and Culture House, Wu De Temple and Shin Feng Studio, you can experience the gentle elegancy and relaxation around the area. Puji Road Tour (Entrance of Shiban Ancient Path -- Chungcheng Park Dasi Art and Culture House Wu De Temple Chung Shan old streets)

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38~40 48-1 4951 61

Travel Through Times An Conversation Beyond Time and Space

From Shiban Ancient Path to archway on Heping old streets, old-fashioned architectures where three generations live together are common in Dasi Old Town. Just like traveling through time and space, it is easily to cross the distance of time and space when people is situated in the ancient atmosphere so that the evolution of times, history and lifestyle can be observed. Scholar Li Teng Feng's mansion and Gu Family yard on Heping old streets have different architectures, which would bring a sense of surprise and touch to visitors.

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236 226 1037 109327 43

Pursing the Happiness Satisfy the Searching of Romance

Phoenix flower trails that covered with May spring snow around the Sanhsia and Fuhsing areas neighboring Dasi, and the Kimlan Soy Sauce Museum and Love Story Library attract many young visitors to Dasi to experience the special romance over weekends. The love story of Late President Chiang and Madame Chiang is also known to everyone. Compared with scenery spots around Dasi, traditional pastry and baked stores in Dasi Old Town carry on the ancient folk and marriage customs. One day tour of Dasi may bring you happiness and romance of both modern times and ancient tradition.

100 90 124 49

Spiritual Corridor Comfort for Common People

Famous Pu Chih Temple, Fu Ren Temple and Lotus Guanyin Temple are crowded with worshippers all year around. They are also spiritual places for Dasi residents to solve their confusion of life. Christian church and Earth God Temple are popular in Dasi town, which shows Dasi residents are religious, modest, and sincere. The spiritual tour of Dasi will bring visitors a whole bag of sentimental satisfaction.

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 106462953 2368-0816 2368-6858 Published bySmall And Medium Enterprise Administration (SMEA), MOEA Address3F, No.95, Sec.2,Lo Szu Fu Road, Taipei ROC Tel2368-0816 2368-6858

3204 2711-5177 2773-7364 Supervision byChing Huan Consulting Inc. Address4F No.320, Sec.4 Chung Hsiao E. Rd. Taipei, Taiwan Tel022711-5177 Fax022773-7364

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