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  • 主管卓越管理才能訓練 MTP 詹翔霖教授 第五部

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    This document discusses concepts related to perception and management training programs. It covers topics like the Myers-Briggs personality types, factors that influence perception including the target, perceiver, and situation, and cognitive biases in perception such as the halo effect, central tendency, contrast effect, projection, and selective perception. Shortcuts in perception and techniques for effective communication are also examined.

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    主管卓越管理才能訓練-MTP-詹翔霖教授-第五部

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    This document discusses concepts related to perception and management training programs. It covers topics like the Myers-Briggs personality types, factors that influence perception including the target, perceiver, and situation, and cognitive biases in perception such as the halo effect, central tendency, contrast effect, projection, and selective perception. Shortcuts in perception and techniques for effective communication are also examined.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    15 views63 pages

    主管卓越管理才能訓練 MTP 詹翔霖教授 第五部

    Uploaded by

    詹翔霖
    This document discusses concepts related to perception and management training programs. It covers topics like the Myers-Briggs personality types, factors that influence perception including the target, perceiver, and situation, and cognitive biases in perception such as the halo effect, central tendency, contrast effect, projection, and selective perception. Shortcuts in perception and techniques for effective communication are also examined.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 63

    Management Training Program

    MTP
    V

    Chanrs@ms68.hinet.net 09550955-268997 http://mypaper.pchome.com.tw/chanrs

    3C MTP / /

    13

    (Cognitive(Cognitive-Behavioral Perspective)

    MyersMyers-Briggs
    (Introvert) /
    /

    (Extravert) (Intuitive)
    /

    (Sensing) / (Thinking) /
    /

    (Feeling) (Perceiving)
    /

    (Judging) /

    (reality)

    Factors That Influence Perception

    Target

    Perceiver

    Situation

    Chapter 1

    15

    (insufficient justification)

    (effort(effort- justification effect) (decision dissonance)

    (assimilation)

    (contrast)

      

    1. 2. 3.

    (peripheral route to persuasion)

    p.282

      

    14

    (halo effect) (central tendency) (contrast effect) (projection) (perceptual defense)

    Shortcuts
    Selective Perception

    Contrast Effect

    Projection

    Halo Effect
    Chapter 1

    Stereotyping
    29

    Halo effect

    ShortShort-cut

    1/2

    ShortShort-cut

    2/2

    . . . . . .

    . . . . . .

    , , , , , ,

    . . . . . .

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    15

    An Eskimo? or an Indian head?

    +;+ -;+

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    t

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    up date

    ( (

    ) )

    Eagen(1998) S(Squarely): O(Open): L(Lean): E(Eyes): R(Releax):

    SOLER

    FBI

    (1) (2) (3) (4) (5) (6) (7)

    . .

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