Bi blog tng kt mt s cu mnh thng c hi v th trng MXH Q: ng c th cho nh gi tng qut v cc mng x hi trong nm 2010?

So vi nm 2009, cc mng x hi pht trin nh th no? A: Nm 2010 l nm c nhiu bin ng i vi th trng mng x hi Vit Nam. Ngoi 5 mng sn c trn th trng: Zing Me, Yahoo 360+, Facebook, Tamtay v Yume, xut hin thm 2 mng mi: Goonline ca VTC v Kunkun ca Viettel. Theo thng tin ca chng ti, cc ISP nh VDC, FPT v telco nh Mobifone, Vinaphone cng u ang chun b mng x hi ca ring mnh v s ra mt trong nm 2011. V s lng ngi dng, khong 40% dn s Internet Vit Nam ang s dng cc dch v mng x hi. Con s ny khng bin ng nhiu so vi cc nm trc, nhng hnh vi s dng c s thay i ln. Nhng nhu cu c bn nh vit blog, chi game chuyn sang chia s trng thi (status), nh (photo). T l ngi s dng mng x hi t in thoi di ng cng tng ln rt nhanh, iu ny ph hp vi xu hng pht trin ca h tng 3G ti Vit Nam. Q: Bng xp hng cc mng x hi Vit Nam hin nay v s lng thnh vin, lt truy cp? A: xp hng cc mng x hi, chng ta c th s dng thc o chung Google Ad Planner, s liu thng 12/2010. Theo Google th t l ngi dng cc mng x hi Vit Nam l nh sau:

Ct xanh l s ngi s dng, theo th Zing Me dn u vi 4.6 triu. Yahoo, Facebook, v Yume ang tip theo khong cch khng xa. ng l s pht s

dng trn mi mng x hi mi thng, tnh bng s lt s dng (visit) nhn vi s pht ca mi lt. Theo chng ta c th thy 3 mng x hi th h mi l Zing Me, Facebook, v GoOnline c s pht s dng rt cao i vi mi ngi dng, ni bt l Zing Me vi hn 1 t pht v Facebook vi 880 triu pht. 3 mng x hi th h u l Yahoo, Yume, v TamTay c s pht s dng tng i thp. y ti khng dng s liu lt xem (pageview) v vi s pht trin ca Internet v cc cng ngh Rich Media nh Flash, Ajax, ch s lt xem khng cn nhiu ngha. Cc h thng nh gi web uy tn trn th gii (v d nh Comscore) u chuyn sang o mc tng tc theo s pht. Q: Trong cc mng x hi , tui ca cc thnh vin nh th no? A: Do khng c thng k cng khai v tui ca ngi s dng MXH khc, y ti ch c th cung cp tui ngi dng ca 2 mng Zing Me v Facebook do bn thn 2 mng ny cng b:

Ngi dng ca Zing Me phn b kh u trong cc la tui, trong khi a s ngi dng ca Facebook (83%) trong tui 18-34: sinh vin i hc hoc nhn vin vn phng. Q: S pht trin Zing Me trong nm 2010 nh th no? A: Theo Google Ad Planner, c khong 20% dn s Internet ca Vit Nam ang s dng Zing Me. Vi 4.6 triu ngi dng, nu l mt thnh ph, Zing Me s l n v hnh chnh ln th ba Vit Nam, ch sau TP.HCM v H Ni. Hin nay c khong 150 ngi sao in nh, ca nhc, thi trang ang s dng Zing Me kt ni vi cc fan hm m. Trung bnh mi sao khong 20 ngn fan. c bit c 7 sao

c trn 100 ngn fan. so snh: MC Thanh Bch c 21 ngn fan trn Zing Me v 4.200 fan trn Facebook. Trong 2010, Zing Me ra mt phin bn mobile, chy c trn hu ht cc nn tng di ng ph bin nh iPhone, Android, Bada, Java ng dng Zing Me Mobile lin tc ng u cc bng xp hng phn mm ph bin Vit Nam ca cc nn tng ny.

Chng ti cng t chc nhiu hot ng offline vi cng ng nh: chng trnh Tit hc xanh gio dc thc mi trng cho gii tr. Kt hp vi Qu t thin Internet Vit Nam (VNIF) vn ng ngi dng Zing ng gp h tr ng bo min trung. Gn y nht l kt hp vi Nh vn ha sinh vin TP.HCM t chc chng trnh ng hnh cng sinh vin, mi cc chuyn gia tm l v nhn vt thnh t chia s k nng sng vi sinh vin 10 trng i hc ln TP.HCM. Q: D on s pht trin ca cc mng x hi trong nm 2011? A: Cc mng x hi th h 1 nh Tamtay, Yume vn c ch ng trn th trng blog, nhng nhu cu ny ang dn t i. Cc mng x hi ra sau ca cc ISP v Telco s gp nhiu thch thc trong vic chinh phc ngi dng. Vi s tip tc i xung ca Yahoo ton cu, th trng mng x hi Vit Nam trong nm 2011 s ch l cuc ua song m: Zing Me v Facebook. Nm 2011 s l nm bng n ca th trng ng dng trn mng x hi. Vi li th c cng ng ngi dng ln v cng c thanh ton n gin, y s l th trng mu m cho cc nh cung cp ni dung (CP). S hnh thnh mt ln sng dch v v ng dng trn mng x hi, ging nh ln sng dch v VAS SMS b ln cc Telco trc y.Tuy nhin, trong ln sng mi ny, u th thuc v nhng mng Vit Nam nh Zing Me hoc Goonline, nh vo knh thanh ton ph bin Zing Xu (VNG) v vCoint (VTC). Ngun: KhiVQ's Blog

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Theo nhng kt qu kho st trong bn bo co VietnamNetCitizens Report 2011 v tnh hnh ngi dng internet ti Vit Nam ca cng ty Cimigo: Zing me nhn c s quan tm rt ln ca cng ng mng Vit khi vn ln v tr mng x hi c a chung th hai ch sau Facebook. Nhng con s thng k khc khng nh r rng hn xu hng: ngi dng internet ti Vit Nam ang ngy cng chn blog. Cn lu , bn bo co c thnh lp trn c s kho st t 3000 ng vin nhiu thnh ph ln ca Vit Nam. V vy, s liu khng phn nh tng quan v s lng ngi dng gia tng dch v c cp. Zing me tr thnh mng x hi c a chung th hai ti Vit Nam T nm 2009 cho n ht nm 2010, Facebook vn l mng x hi ph bin nht ti Vit Nam. Nm 2009, 47% s ngi s dng mng x hi l thnh vin ca Facebook, con s ny tng ln gn 70% vo nm 2010. Tuy nhin, c mt s bin chuyn ln trong biu thng k cc website mng x hi khi vo cui nm 2010, lng ngi dng Zing Me tng t 6% ln ti 19%, gp 3 ln so vi nm trc. Chim gn 20% s lng ngi s dng mng x hi. Tuy nhin, trong bo co mi nht ca Cimigo th so vi Facebook, Zing Me vn cn cch kh xa.

Trong bo co nm ngoi, truongton.net thu ht c 3% trn tng s lng ngi dng cc website mng x hi. Song cho ti nay, cng ng internet hu nh lng qun trang web ny. Truongton.net vn l mt din n, v c th nay cc chc nng khng cn ph hp cho vic to thng tin c nhn, mi thm bn hay giao lu vi cc thnh vin khc.

Hi5 th vn gim chn ti ch khi ch 2% lng ngi dng mng x hi s dng website ny. Tuy nhin ngi s dng internet c mt cht ti My space: So vi 0% ca nm 2009, n ht nm 2010 My space thu ht c 2% trn tng s cc tn mng x hi. Blog Vit ang c du hiu mt dn ngi dng Yahoo! 360 Plus vn l trang web c ngi dng s dng nhiu nht cho blog k t nm 2009 ti nay. Tuy vn c a chung, nhng t l truy cp gim t 53% xung 41% ch sau mt nm. Thay vo , ngi dng c xu hng s dng Facebook nh mt blog c nhn vi t l tng t 31% ln 35%. Zing Me cng c u i vi 7% (thay v 1% nh nm 2009).

Blog My.opera.com cng gp phi tnh trng st gim ngi dng. Trc kia trang web ny ch c 2% ngi dng blog s dng, cn nay gim xung mt na (1%). Tuy nhin, vn c nhng blog mi ni dnh c s ch ca ngi dng.

Blog360.vn, mt site ca Vit Nam mi xut hin nhng thu ht c 4% ngi dng blog.

T nm 2009 cho n ht nm 2010, Facebook vn l mng x hi ph bin nht ti Vit Nam. Nm 2009, 47% s ngi s dng mng x hi l thnh vin ca Facebook, con s ny tng ln gn 70% vo nm 2010. Tuy nhin, c mt s bin chuyn ln trong biu thng k cc website mng x hi khi vo cui nm 2010, lng ngi dng Zing Me tng t 6% ln ti 19%, gp 3 ln so vi nm trc. Chim gn 20% s lng ngi s dng mng x hi. Tuy nhin, trong bo co mi nht ca Cimigo th so vi Facebook, Zing Me vn cn cch kh xa.