Outline for the MR Project Undertaken Marketing Management II [Term III, 2012] Choose a Company and one of its

ts product (any one product from its product portfolio) from Consumer Durable /or Consumer Nondurable/ or Industrial/or Services Industry. After selecting the product, follow the guidelines given below: 1. 2. 3. 4. 5. 6. Problem(s)/ or Opportunity (ies) to be studied. Background of the problem. Research gap identified from past research as a base for further study. Relevance of the study outcome of your research project. Limitation of the study. Research Methodology to be use: a. b. c. 7. 8. 9. 10. 11. Note: Study may be on the advertising effectiveness/ or brand promotions/ or consumer perception study/ or consumer preference study (or a Research methods going to apply mention the method and rationale for using the same. Sampling plan going to adopt mention the rationale for using the same. Measurement scales going to apply details and purpose/ rationale Possible assumptions/ Hypotheses drawn to be studied. Results of the study. Conclusions. Appendix Bibliography/ References.

consumer study on their psychographic characteristics)/ or consumer satisfaction study etc. Groups, within the Section and across, need to ensure that the same product and same topic/ criteria, mentioned above, are not repeated. Evaluation will be relative, and based on: o the methodology chosen with rationale; o depth in the analysis; and o primary or secondary research used for the study with rationale. ______________________________