Professional Documents
Culture Documents
Part 1: Introduction
product and service design is increasingly important as the strategy emerges and
more and more companies see the benefits of controlling a larger share of the
product value chain. The business approach of product and service design puts
volumes of products being sold through product and service design are
Product and service design is a strategic decision. Firms develop new products and
services for reasons of: competitive advantage, market share gain, higher
operating cost and resource utilization. Another reasons are because of economic
changes, such as low demand or the need to reduce costs, second are factors of
social and demographic changes where there are population shifts and also the
political, liability and legal factors where there is a need due to government changes,
safety issues and new regulations. Among the product tradeoffs that must be
or service cost and product or service performance. Activities in product and service
design are: to translate customer wants and needs into product and service
requirements, to refine existing products and services, to develop new products and
services to formulate quality goals, to formulate cost targets, to construct and test
prototypes and to document specifications. The main focus in product and service
design is on customer satisfaction. The secondary focus of the product and service
By: Gerline Mae Ocampo Pableo
merchantability and fitness. Ethical issues are regarding the issues of releasing
are because of the product and service life cycles, the level of standardization,
product and service reliability and the range of operating decisions. The first phase is
on idea generation, the goal should be to generate many worthy ideas that can form
the foundation for the New Product Development strategy. The 2nd phase on the
idea screening. This stage revolves around choosing the one idea that has the
highest potential for success. Put all the ideas available on the table for internal
review. That is, turn to people with industry knowledge and experience in the field for
idea screening. For a new product development idea, having a proof of concept
(POC) should hold precedence as it helps check the feasibility of the idea. There is
practice to consider when shortlisting New Product Development ideas. The 3rd
phase is on concept development and testing. Before starting with the New Product
Development process, building a detailed version of the idea and the user stories
should be given priority. This value proposition evaluation is the first step towards
concept development and testing. At the very least, it ensures that problems in the
By: Gerline Mae Ocampo Pableo
approach are discovered sooner and the team can course-correct earlier. That helps
to ensure that technical debts will not accumulate. The 4th phase is on market
strategy/business analysis. Marketing strategy is all about drafting a way to reach out
to the targeted audience. Perhaps the best and most straightforward method is to
follow McCarthy’s 4Ps of marketing for a New Product Development project. This
business analysis will help to determine whether the New Product Development
efforts are worth the financial investment or not (i.e., will it create a continuous
stream of value)?. When the New Product Development idea is in place, the market
on with the product development cycle. The New Product Development starts with
developing the prototype followed by the minimum viable product. The 6th step is
market testing. This step in New Product Development aims to reduce the
uncertainty revolving around the success of the product. In other words, this step
revolves around checking the viability of the new product or its marketing campaign.
term that entails varied strategies to ensure the success of the new product. The rule
value. Some of the techniques in designing for the production of products and
assembly and disassembly, and the use of components for similar products. In its
engineering people together early in the design phase to simultaneously develop the
product and the processes for creating the product. More recently, this concept has
addition, the views of suppliers and customers are frequently sought. The purpose,
for product design. The designer can obtain a printed version of the completed
design and file it electronically, making it accessible to people in the firm who need
being designed in this way, including transformers, automobile parts, aircraft parts,
integrated circuits, and electric motors. A major benefit of CAD is the increased
good design must take into account not only how a product will be fabricated, but
also how it will be assembled. Design for assembly focuses on reducing the number
when referring to the ease with which products can be fabricated and/or assembled.
In the production using the components of similar products, for example, car
the savings in design time, companies reap benefits through standard training for
assembly and installation, increased opportunities for savings by buying in bulk from
suppliers, and commonality of parts for repair, which reduces the inventory dealers
and auto parts stores must carry. Similar benefits accrue in services. For example, in
approach for integrating the “voice of the customer” into both the product and service
factored into every aspect of the process. Listening to and understanding the
customer is the central feature of QFD. Requirements often take the form of a
general statement such as, “It should be easy to adjust the cutting height of the lawn
mower.” Once the requirements are known, they must be translated into technical
terms related to the product or service. For manufacturing purposes, these must be
related to the materials, dimensions, and equipment used for processing. The
structure of QFD is based on a set of matrices. The main matrix relates customer
Part 3: Recommendations
Companies should change the way they design products especially to meet
products from the very outset. It thus assesses every stage of its development, from
the initial idea to the end of its life, including its production, logistics, distribution and
use. It also factors in its consumption of raw materials and possible negative impact
packaging. The aim is to achieve « optimum packaging »: neither too much nor too
little, so that it can play its role in storage, hygiene and protection against
contamination (with food products) while minimizing the resources used and the
various stages of the group’s products life cycle, to transform end-to-life parts and
By: Gerline Mae Ocampo Pableo
vehicles into a resource for the production and maintenance of vehicles, with a view
principles to reduce the use of raw materials, since it provides an economic model
that reconciles prosperity and the preservation of finite natural resources. Renault
“secondary” materials, made from recycling. Renault leads the way on the use of
recycled plastics on its vehicles. The use of recycled plastics is increasing from
generation to generation, due to greater availability and the constant search for new
are easy to dismantle and contain recyclable or recoverable materials. The company
reuses parts coming from its ELVs (End-of-life vehicles), sales network, plants or
reconditions or remanufactures used parts, which are collected in the sales network,
sorted and refurbished. This activity adheres to a strict industrial process: involving
worn parts, reassembly and inspection. Because using secondary materials into the
car manufacturing process is subject to their availability and quality, Renault works to
create “short recycling loops” that brings recycled materials into conformity with the
specifications of the automotive industry. I think using this type of approach gradually
to other industries or applying this concept to other industries not just in the
Part 4: Conclusions
Whilst service design is focused on the organisation and planning of people and
concerned with solving real problems through functionality , not just what a product
By: Gerline Mae Ocampo Pableo
looks and feels like. This is thanks to the intangibility of services, versus the physical
nature of products. However, at the heart of both product and service design is the
desire to create the best possible user experience. They are each user-centred and
keep customers at the heart of their decision making. Through focusing on the
processes of product design and of service design, businesses are able to effectively
generate more sales, a larger amount of customer loyalty and customer growth more
widely.