PROJECT

Problem Discovery Exploratory Research Selection of Research Method Selection of Sample Design

Collection of the Data

Editing and Coding Data Processing

Report

Presentation

Interpretation of the Findings

T
Report

Presentation

0 0 0

Company UB Group SAB Miller Others

Market Share 48% 38% 14%

60% 60% 50% 40% 30% 20% 10% 0% 0 0.2 50% 40% 30% 20% 10% 0%

Age 18-35 36-50 50-65

Consumption 43% 34% 18%

65 and above

5%
65 and above

50-65

36-50

18-35

SEX Male Female

Consumption 72% 28%

occupational Business class Working Class College going

Consumption 30 26 44

Percentag
7.33

Category Ultra Premium / High Priced Premium Beer / Moderately Priced Regular Beer / Low priced

Percentage Sales 7.33 42.11 50.56

50.56

Market Share

UB Group Others Market Share

UB Group 0.2 0.4

SAB Miller 0.6 0.8

Others 1

1.2

Consumption
65 and above

50-65 Consumption 36-50

18-35

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Consumption

28% Male Female 72%

Consumption

1 2

Consumption

College going 44%

Business class 30%

Working Class 26%

26%

Percentage Sales
7.33 Ultra Premium / High Priced Premium Beer / Moderately Priced Regular Beer / Low priced

42.11

Consumption

Age
0-21 22- 35 36 50 50 -80

Nos 17 120 23 10 180 170

160 140 120 100 80 60 40 20 0 0-21 180 160 140 120 100 80 60 40 20 0 1 22- 35 36 50

Nos

Total

Nos Nos
1 Age Nos 0-21 Nos 22- 35 36 50 50 -80 2 36 50 3 50 -80 4 Total 5 Total 2 3 4 5

0% 0% Academic Details

0 0