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Advertising Plan
Advertising Plan
Advertising Plan:
Date: 20th July 2010 Bunnys Bread
I.
Executive Summary:
A. Premises:
Details of the company planning about the advertisement are mentioned. It will reflect the freshness and purity of the bunny s bread.
D. Budget Summary:
Budget for this advertising campaign will be 200,000
II.
Situation Analysis:
b) Goods Classification:
Bunny s bread is consumer product, which being purchased on daily basis.
6. Method of distribution
Bunny s Bread Company directly provides to retailers, shopkeepers and at bakeries.
9. Communication History
Bunny s is already in touch with their customer via Media and ad campaign.
2. Primary market
Primary market would be middle and elite class
3. Secondary market
Secondary market would be lower class.
4. Market characteristics
Market will be served Geographic basis.
C. Marketing Objective
Marketing objective will be long term.
D. Marketing Mix Marketing Mix Product Good Price Good Distribution Good Communication Good
III.
Advertising Objective
A. Primary and selective demand
B. Objectives stated:
Objective stated in terms of purchase behavior.
IV.