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    The document outlines an eco-marketing study that aims to: 1) define eco-marketing, 2) explore the advantages and disadvantages of eco-marketing, 3) understand consumer behavior towards eco-friendly products, and 4) examine future trends in eco-marketing. Secondary research will be used to address objectives 1, 2, and 4, while primary research focuses on objective 3 regarding consumer behavior.

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    The document outlines an eco-marketing study that aims to: 1) define eco-marketing, 2) explore the advantages and disadvantages of eco-marketing, 3) understand consumer behavior towards eco-friendly products, and 4) examine future trends in eco-marketing. Secondary research will be used to address objectives 1, 2, and 4, while primary research focuses on objective 3 regarding consumer behavior.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    4 views1 page

    Synopsis

    Uploaded by

    marcom_mib
    The document outlines an eco-marketing study that aims to: 1) define eco-marketing, 2) explore the advantages and disadvantages of eco-marketing, 3) understand consumer behavior towards eco-friendly products, and 4) examine future trends in eco-marketing. Secondary research will be used to address objectives 1, 2, and 4, while primary research focuses on objective 3 regarding consumer behavior.

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    Attribution Non-Commercial (BY-NC)
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    of 1

    ECO- MARKETING Objectives: 1. 2. 3. 4.

    To define what is ECO- MARKETING Advantages and Disadvantages of Eco-Marketing Consumer Behaviour towards Eco-Marketing Future and trends

    Procedure : Secondary Research to probe Objective 1,2 and 4 Primary Research to find out Objective 3 Literature review and theory formulation

    Summary: Planet Earth has increasingly become vulnerable because of industrialization and our lifestyles. With green initiatives all around the world, people have increasingly become aware of harmful effects of products they use towards the environment . This gives an opportunity to marketeers to develope the concept of ECO Marketing, that is apart from the regular advantages of the products , the products are sold as Greener products. This study will probe the scope, future and other aspects of eco-marketing.

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