A PROPOSAL ON RESEARCH PROJECT ON ATTITUDE TOWARDS MULTIPLEXES

SUBMITTED TO: Prof. Tripurasundari Joshi

SUBMITTED BY: Arshi Zahid (03) Samir Barot (04) Bhargav Pandya (32) Chirag Shah (49)

Som-Lalit Institute of Business Management Ahmedabad

RESEARCH PROBLEM
The objective of this project is to study attitude, behaviour and motivation behind visiting multiplexes among college going students in Ahmedabad.

RESEARCH OBJECTIVE
Attitude is a psychological state of an individual and exhibits his or her liking or disliking towards something. Attitude towards multiplex can be favorable for some individual as it differentiates the entertainment experience of an individual from traditional spots, it is a unique alternative for entertainment, its a one time place for shopping, outing and watching movie. It can be negative as its an expensive preposition.

SIGNIFICANCE OF THE RESEARCH

This project will give opportunity to apply focus group technique and understand its intricacies. It will also help us in understanding the concept of multiplexes as one of the options of entertainment and the level of receptivity among the college going students in Ahmedabad.

LIMITATIONS
Sample represents only the elite class of the society. Respondents tastes and preferences may change over time. The entire sample is from only one city so attitude difference among different regions may exists.

RESEARCH DESIGN
Research Type : Descriptive & Exploratory Data Sources: Secondary data about the concept of multiplex will be collected from websites, previous reports and magazines. Primary data will be collected from respondents. Research Method : Focus Group

SAMPLE DESIGN
Population : All college going students of Ahmedabad. Sample Frame : people with preference for outdoor entertainment, high spending people on entertainment. Sample Size : Minimum 40 students Research Instrument : Questionnaire designed for focus group technique.

ANALYSIS
Filtration of Data Analysis of data Report preparation

BUDGET
Stationery Expenses : Rs. 150/Recording & Camera shooting Expenses : Rs. 200/Refreshments : Rs. 150/-