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research team : dorias, eloiza lanugon, maris loquenario, jocelyn tabor, wilfredo valdez, daryl james
bssw 4 -AD
market FEASIBILITY
This area should not be confused with the Economic Feasibility. The market needs analysis to view the potential impacts of market demand, competitive activities, ect. and market share available. Possible competitive activities by competitors, whether local, regional, national or international, must also be analyzed for early contingency funding and impacts on operating costs during the start-up, ramp-up and commercial start-up phases of the project. These specifically identify whether there is adequate demand for the product and that the project shall enjoy competitive marketing position.