IS 2300 - Principles of Marketing - Assignment I

Select any organization and carry out a comprehensive study on marketing strategies of the selected organization. You have to pay the attention on the following areas; - Very brief introduction about the organization. - SWOT analysis. - Marketing mix starategies etc. Identify limitations of their current strategies and give your suggestions for improvement. Type of the assignment: Group Members : 5 to 6 Font : Times New Roman (size 12) Line Spacing : Single Size of the report : 8-10 pages. Date of submission : 28th March 2012 (by 4.00 p.m.)