QUESTIONNAIRE

Name: _______________________ Age : ________ Signature: ___________________

General Instructions: 1. Answer all questions. 2. Indicate your answer by marking a tick against an appropriate option. 3. Mark only one option in all questions. Q1. Do you like to eat snacks? Yes ___ No ___ Q2. Have you heard of ITCs BINGO? Yes ___ No ___ Q3. Have you ever tried BINGO? Yes ___ No ___ Q4. Which flavour do you like the most? 1. Masala Potato Chip 2. Salted Potato Chip 3. Tomato Potato Chip 4. Chatkila Nimbu Achar Potato Chip 5. Tandoori Paneer Tikka Potato Chip 6. Mad Angles 7. Tedhe Medhe 8. Livewires

___ ___ ___ ___ ___ ___ ___ ___

Q5. How often do you have BINGO? Once a week or more often Everyday 2 to 3 times a month Q6. How much do you spend weekly on snacks? Below Rs. 50 ___ Rs. 50-100 ___

___ ___ ___

More than Rs. 100 ___ Q7. Overall, how satisfied are you with BINGO? Very satisfied ___ Somewhat satisfied ___ Unsatisfied ___ Q8. What do you like about BINGO? Taste ___ Variety ___ Quality ___ Price ___ Quantity ___ Packaging ___ Q9. Compared to other snacks (such as Kurkure, Lays, Pringles are available, would you say that BINGO is? Much better ___ Somewhat Better ___ About the same ___ Somewhat Worse ___ Much Worse ___ Q10. How likely are you to recommend BINGO to others? Definitely will recommend ___ Probably will recommend ___ Not sure ___ Probably will not recommend ___ Definitely will not recommend ___ etc.) that

Q11. How did you first discover BINGO? Advertising- T.V, Newspaper, Radio Friends/ Family Saw it in store Other

___ ___ ___ ___

Q12. Before switching on to BINGO, which snack did you prefer? Lays Kurkure Uncle chips Pringles Haldiram Namkeens _____ _____ _____ _____