Questionnaire on customer satisfaction of maggi

noodles after its re-entry

Name: ____________________ (optional)

Age:
Gender: Male Female

1. What comes first in your mind when you hear the word Maggi ?
o Noodles
o Pasta
o Sauce
o Soup

2. What is the brand that comes to your mind when we say the word
noodles ?
o Maggi
o Top Ramen
o Yippee
o Joymee
o Others (mention) __________________

3. On a scale of 1 to 5 rate Maggi on the following parameters:

o Taste _____
o Hygiene _____
o Variety/Flavors _____
o Availability _____
o Packaging ____

4. How do you perceive Maggi products ?

o Taste
o Hygienic
o Instant
o Others (mention) ____________
5. Which Maggi products in noodles category do you regularly buy ?
o Maggi Masala
o Cuppamania
o Vegetable Atta Noodles
o Rice Noodles

6. How you felt when Maggi was banned recently ?

o Happy
o Unhappy

7. How you felt when Maggi re-entered into market ?

o Happy
o Unhappy

8. Have you tried Maggi after its re-entry ?

o Yes
o No

9. If so, when did you purchased ?

o A week after its re-entry
o On the very next day
o In the week after its re-entry

10. What you found as the difference in this latest Maggi ?

o Taste
o Difference in package
o Flavour
o Price
11. Do you perceive new Maggi noodles as a healthy product ?
o Agree
o Disagree
o Strongly Agree
o Neutral

12. How come you know about Maggis re-entry ?

o News
o Advertisement
o Friends/Family
o Others

13. How often you consume Maggi ?

o Twice in a week
o Once in a week
o Once in a month
o Rarely

14. Maggi noodles is preferred by

o Children
o Teenagers
o Adults
o All the above

15. Do you like the taste of new Maggi ?

o Yes
o No

16. Do you think that Maggi will win back peoples trust back ?
o Yes
 o No

17. Will you continue eating Maggi ?

o Yes
o No

18. How much will you spend for Maggi noodles per month ?
o Below 100
o Between 100 & 200
o Above 200

19. Will you suggest new Maggi noodles to anyone ?

o Yes
o No

20. Any Suggestion : _____________________________________

_____________________________________________________