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  • Submitted By: Garima Neha Alekhya Gagan Hunny Dileep

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    Dileep Goli
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    Public relations (PR) is defined as the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and various publics. PR involves researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build relationships and achieve results. The aim of PR is often to persuade stakeholders to maintain a certain viewpoint about the company, its leadership, products or political decisions. Before implementing a PR strategy, the PR manager must understand the target audience, message, and appropriate medium.

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    Public relations (PR) is defined as the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and various publics. PR involves researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build relationships and achieve results. The aim of PR is often to persuade stakeholders to maintain a certain viewpoint about the company, its leadership, products or political decisions. Before implementing a PR strategy, the PR manager must understand the target audience, message, and appropriate medium.

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    6 views9 pages

    Submitted By: Garima Neha Alekhya Gagan Hunny Dileep

    Uploaded by

    Dileep Goli
    Public relations (PR) is defined as the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and various publics. PR involves researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build relationships and achieve results. The aim of PR is often to persuade stakeholders to maintain a certain viewpoint about the company, its leadership, products or political decisions. Before implementing a PR strategy, the PR manager must understand the target audience, message, and appropriate medium.

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    Submitted by: Garima Neha Alekhya Gagan Hunny Dileep

    PR is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and various publics on whom success or failure depends - jethwaney PR is the management function of researching, engaging, communicating, and collaborating with stakeholders in an ethical manner to build mutually beneficial relationships and achieve results - wikipedia.org PR is a management function which tabulates public attitudes, defines the policies, procedures and interests of an organization. . . followed by executing a program of action to earn public understanding and acceptance edward louis berney

    It will help to build your business Enhances your image and build trust To change the opinions, attitudes and behavior of the public Establishes your expertise Low budget, high impact Reaches large numbers of people

    The aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions

    Before going to PR the PR Manager has to know his


    1. Target audience 2. Message 3. Medium

    2000 agencies 40,000 employees Growing at annual rate of 32%

    US $6b in 2010 expecting US$10.56b by 2012, since corporates are relying more on PR professionals for building their brand image

    financialexpress.com

    Public Relations = Publicity


    Eg: Airtel Marathon, Auto show (Bajaj), NDTV Profit business awards

    Public Relations = Press - agentry


    Eg: Donations of Azim Premji and Ratan Tata, financial results, announcing
    the projects

    Public Relations = Advertising


    Eg: Merc not only luxury, blackberry vodafone

    Public Relations = Lobbying


    Eg: ITC, Reliance
    PUBLIC RELATIONS = COMMUNICATION

    Media relations
    - press, TV, radio, film, documentary, outdoor

    Media tour - spokes person Employee communication


    - house journal, in-house TV or Video magazines

    Sponsorships - hero honda roadies


    Community relations CSR activities

    Blogs Crisis communication - sudden accidents, strikes, scams (Maruti)

    Web relations
    News releases and news letters Special Events - meetings, conferences, anniversaries, exhibitions, trade shows, special awards

    Communication delivered
    Message not delivered as it has to be

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