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  • Kids at Home India 2011

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    Sayuj Jaganath
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    The document presents ownership statistics for various consumer electronics from a 2011 survey in India. It shows that color TVs had the highest ownership rate at 95%, followed by mobile phones at 92%, and single TVs at 94%. DVD players had the next highest ownership rate at 72%. It also lists ownership rates of various devices across different socio-economic classes and cities in India from the 2011 survey.

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    The document presents ownership statistics for various consumer electronics from a 2011 survey in India. It shows that color TVs had the highest ownership rate at 95%, followed by mobile phones at 92%, and single TVs at 94%. DVD players had the next highest ownership rate at 72%. It also lists ownership rates of various devices across different socio-economic classes and cities in India from the 2011 survey.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    12 views3 pages

    Kids at Home India 2011

    Uploaded by

    Sayuj Jaganath
    The document presents ownership statistics for various consumer electronics from a 2011 survey in India. It shows that color TVs had the highest ownership rate at 95%, followed by mobile phones at 92%, and single TVs at 94%. DVD players had the next highest ownership rate at 72%. It also lists ownership rates of various devices across different socio-economic classes and cities in India from the 2011 survey.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Colour TV Single TV Mobile Phone CS TV DVD Player Two-Wheeler Computer

    22% 17% 10% 8% 8% 52% 75%

    95% 94%

    92%

    61%

    Key differences by SEC:

    A B C
    DVD Player 72% Two-Wheeler 68% Computer 39% Digital Camera 31% Car 24% iPod/MP3 14% Internet 14%
    57% 54% 20% 16% 57% 35% 9% 67%

    Digital Camera
    Car Internet Access Hand-Held Video Game

    7%
    8% 6%

    2%
    4% 5%

    iPod/MP3
    Plasma/LCD TV

    8%
    6%

    Source: Cartoon Network New Generations India 2011

    Colour TV

    95% 94% 92% 75% 61% 52% 22%

    Single TV
    Mobile Phone CS TV DVD Player Two-Wheeler Computer Digital Camera Car Internet Access Hand-Held Video Game iPod/MP3 Plasma/LCD TV
    8% 8% 8% 6%

    Top City/Town
    100% Jaipur, Patiala 96% Madhurai

    92% Bangalore
    92% Ludhiana 33% Mumbai 29% Mumbai

    17% 10%

    34% Guwahati
    17% 16% 17% 18% Mumbai Ahmedabad

    Kochi
    Ludhiana

    Source: Cartoon Network New Generations India 2011

    5 yrs Today ago


    Colour TV B&W TV Plasma/LCD TV Mobile Phone Computer Internet DVD Player VCD Player Digital Camera
    95% 3% 6% 92% 22% 8% 93% 4% N/A 59% 10% 3%

    10 yrs ago 93% 13% N/A 17% 6% 2%

    61%
    11% 17%

    25%
    24% 11%

    2%
    15% N/A

    Source: Cartoon Network New Generations India 2011

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