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  • Market: Age Range of The Customer

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    Vincent Koh
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    The document discusses market research data for a 7-Eleven store, including the age ranges of customers, where customers are traveling to and from the store, the purchasing power and convenience for customers in the local area, and how close competitors are located. It finds that over half of customers are between 35-64 years old, most travel home after visiting the store, over 40% live within 700 meters of the store, and being near competitors can benefit from their marketing efforts but 7-Eleven should also promote itself to win over customers.

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    Market

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    The document discusses market research data for a 7-Eleven store, including the age ranges of customers, where customers are traveling to and from the store, the purchasing power and convenience for customers in the local area, and how close competitors are located. It finds that over half of customers are between 35-64 years old, most travel home after visiting the store, over 40% live within 700 meters of the store, and being near competitors can benefit from their marketing efforts but 7-Eleven should also promote itself to win over customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    22 views5 pages

    Market: Age Range of The Customer

    Uploaded by

    Vincent Koh
    The document discusses market research data for a 7-Eleven store, including the age ranges of customers, where customers are traveling to and from the store, the purchasing power and convenience for customers in the local area, and how close competitors are located. It finds that over half of customers are between 35-64 years old, most travel home after visiting the store, over 40% live within 700 meters of the store, and being near competitors can benefit from their marketing efforts but 7-Eleven should also promote itself to win over customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Market

    Customer is our product demand Age Range can help to differentiate the demand

    Age Range of the Customer


    Under 18 18-34 8% 4% 35-54 55-64

    37%

    51%

    Geographical Area
    Help to target potential new customers. Encourage positive competition between departments
    Trip Route to 7-Eleven
    Home-7Eleven-Home Other-7Eleven-Home Home-7Eleven-Work Other-7Eleven-Other Work-7Eleven-Home

    7% 20% 18% 20% 35%

    Purchasing power of the area


    Higher Purchasing power help to increase our Sales rate

    Convenient of customer
    Use Convenience to Provide Value to Your Customers For example,parking slot also help in convenient of customer and our worker Customer Distance Travel to 7-Eleven
    100m-700m 800m-1400m 1500m-2100m 2100m+

    5%
    17% 43%

    35%

    Competitors strategic
    Close proximity to competitors,benefit from their marketing efforts. Assume that 7-Eleven is an international company,we can provide more promotion to win our competitors.

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