1

P R O J E C T R E P O R T
ON





Mupro Food Pvt. Ltd.
Wai - 5urur Road
Wai-4I2803


Submitted by:
Piyush Gundecha
iccs
S.Y.B.B.A ( Roll. No. 54)





ACKNOWLEDGEMENTS



Every work done needs to be followed by a deep sense of gratitude to those who made it through
to success. I take this opportunity to thank all those who rendered their immense help &
guidance for the completion of this report.
My first word of gratitude is due to Mr. Mangesh Sarode, the employee of the Mapro Food Pvt.
Ltd in the Research and Development department, my corporate guide, for his kind help and
support and for his valuable guidance throughout the project. I am thankful to him for providing
I with necessary insights and helping me out by providing necessary information required.
I express my sincere gratitude to my project guide Mr. Amol Sir for his valuable guidance &
support given to me endlessly from time to time.
Finally, I would also like to thank all my dear friends for their kind cooperation, advice and
encouragement during the long and arduous task of preparing this report and carrying out the
project.
Piyush Gundecha












INDEX
SR. NO. TOPIC PAGE NO.

1.

Introduction

4

2.

Industry Profile

5-8

3.

Company Profile

9-10

4.

Product Profile

11-14

5.

Manufacturing & Production Operations

15-20

6.

Management Structure

21-22

7.

Customers & Competitors

23

8.

Objective of the Project

24

9.

Reference & Bibliography

25-26





INTRODUCTION


Mapro Foods Pvt. Ltd is the manufacturers and resellers of the natural fruit products. It is one of
the growing companies of India which is situated at Panchgani Mahabaleshwar Road. It produces
jams, confectionaries, squashes, jellies and many more fruit products.
It is the fruit processing business over more than forty years and it is known for the innovation
and quality in the industry. The Chief Executive Officer of the company is Mayur Vora. It has its
manufacturing units in Panchgani, Wahi, and Gurgaon. It is most likely to spread its operation in
Delhi and Pathankot. There are more than 500 local employees in the company and about 100
contract labourers.
Mapro Foods is a well-known brand in jams and squashes. It is a family business started in 1959
by the Vora family, making jams from strawberries and raspberries. Mapro was one of the first to
use traditional ingredients to make plant-based beverage concentrates such as strawberry crush
and rose syrup. The company was also the first in India to introduce pectin jellies and fruit
sweets.




INDUSTRY PROFILE



FMCG indust ry, alt er nat ively called as CPG (Consumer packaged goods)
indust r y pr imar ily deals wit h t he product ion, dist ribut ion and market ing
of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) is
t hose consumables which are nor mally consumed by t he consumer s at a regular
int er val. Some of t he pr ime act ivit ies of FMCG indust r y are selling, market ing,
financing, pur chasing, et c. The indust ry also engaged in operat ions, supply
chain, product ion and general management .
FMCG indust ry economy
The compet it ion among FMCG manufact urers is also growing and as a result of
t his, invest ment in FMCG indust r y is also increasing, specifically in I ndia,
where FMCG indust r y is regarded as t he fourt h largest sect or wit h t ot al market
size of US$13. 1 billion. FMCG Sect or in I ndia is est imat ed t o grow 60% by
2010. FMCG indust r y is regarded as t he largest sect or in New Zealand which
account s for 5% of Gross Domest ic Product (GDP).




Common FMCG products


Some common FMCG product cat egories include food and dair y product s,
glasswar e, paper product s, phar maceut icals, consumer elect ronics, packaged
food product s, plast ic goods, pr int ing and st at ioner y, household product s,
phot ography, dr inks et c. and some of t he examples of FMCG product s are
coffee, t ea, dry cells, greet ing cards, gift s, det ergent s, tobacco and cigaret t es,
wat ches, soaps et c

Market potenti ality of FMCG industry
Some of t he mer it s of FMCG indust r y, which made t his indust r y as a pot ent ial
one, are low operat ional cost , st rong dist ribut ion net works, presence of
renowned FMCG companies. Populat ion growt h is anot her fact or which is
responsible behind t he success of t his indust r y.

Leading FMCG companies
Some of t he well known FMCG companies are Sara Lee, Nest l, Reckit t
Benckiser, Unilever, Proct er & Gamble, Coca-Cola, Car lsberg, Kleenex, Gener al
Mills, Pepsi and Mars et c.





Market Overview
Tot al Market Size
The Indian FMCG sect or is t he fourt h largest sect or in t he economy wit h a
tot al market size of US$18 billion as of 2007.
By 2015, t he sect or is predict ed t o scale up to US$33. 4 billion.
The sect or generat es 5% of t ot al fact ory employment in t he count r y and is
creat ing employment for t hree million people, especially in small t owns and
rural I ndia.




Indl us FMCG Murket Sl ze (I n USD Bl l l l on)

Sources: Nuukrl Hub, IBEF, Chennul Onl l ne






TOP 10 FMCG Companies in India





















S.No. Compunl es
1.
Hindustan
Unilever Ltd.
.
ITC (Indian
Tobacco
Company)
.
Nestl India
.
GCMMF (AMUL)
.
Dabur India
.
Asian Paints
(India)
.
Cadbury India
.
Britannia
Industries
9.
Procter &
Gamble
Hygiene and
Health Care
10.
Marico
Industries
9

COMPANY PROFILE
Mapro Foods Pvt. Ltd is fruit processing company. It was founded by visionary Shri Kishore
Vora. It came into existence in 1959 A. D. The company used to produce jams from strawberries
and raspberries when it was established but later it started manufacturing various other products
like crushes, squash, confectionaries, sweets, jellies and many more products. The company is
one of the leading companies in India. The Managing Director of the company at present is
Mayur Vora. The company is situated at CHESSON ROAD, MAHABALESHWAR,
PANCHGANI. The plant is BVQI certified and provided with facility of state of art food park
and cold storage.
Mapro Foods Private Limited is the flat organization where management works along with their
technical and sales functionaries to achieve the vision and mission of MFPL.
Mission of MFPL: Mapro will develop, produce, package & sell food products, with high
regards for safety, nutrition & taste, which we can confidently give to our customers by
implementing and continually improving Quality Management system & food safety
management system to meet & exceed customers expectations.
History of MFPL: Over 40 years ago, in small town of Panchgani, near Mahabaleshwar, a
businessman named Kishor Vora decided to make some Strawberry Jam. Today his 'Hobby' has
borne fruit in the shape of Mapro one of the most modern, hygienic, quality- conscious Jam
and Fruit Products Manufacturing Concerns in Western India. Mr. Vora could have rested easy
on success of his Fruit recipe. But he wanted to on develop innovative ideas such as Vegetarian
Jelly Sweets, Fruit Cubes with Fruit Juice and Rose Syrups with Rose Petals . All for the first
10

time in country. Mapro does not use advertising medium like press, radio and television to
propagate its product but the taste of product and nutritional value, and uniqueness result in
repeat sales. Today Mapro is leading supplier of tasty as well as nutritious fruit product to the
International market. Mapro is known to care for its employees. Mapro is a home where there is
mutual understanding between employee and employer like members in the family. It features a
blend of hard work and dedication. It is now in the process of certification under ISO 9000.
Most of Mapro's business is largely concentrated in the Western regions of India. Currently,
Mapro exports its products to about 12 countries through merchant distributors; these account for
less than 10 per cent of its total sales. It has its manufacturing units in Panchgani, Wahi,
Gurgoan. The company is going to open its manufacturing units in Delhi and Pathankot lately.
The main market segment currently is in Maharashtra and Gujarat. It is also concentrating in
expanding its market to the other cities like Kanpur, Lucknow, and in Punjab.
The annual growth rate of the company is more than 50%. It earns 40%-50% profits from the
sales of its products. The leading product of Mapro is Rose syrup (made from the rose petals and
their extracts).
For the production of the products the company buys the fruits from both the sectors i.e. the local
farmers and market and import from other countries as well. The machineries and other raw
materials are imported from various countries like Egypt, China, New Zealand, Australia, etc



11

PRODUCT PROFILE
There are various products produced by the Mapro Foods. It is basically involved in producing
jams, Faleros, squashes, crush, syrups, ice creams, etc. The various products manufactured by
Mapro Foods Pvt. Ltd are listed below along with few details.
Jams: Jams are used in various meals courses especially for
refreshments and light snacks and they are found tasty with
fresh breads buns and toast, parathas, rotis and puri and also on
a variety of salted biscuits. Mapro jams are made from the
respective fruit pulp, pectin, sugar and citric acid. There are various flavours of the jams that are
manufactured. They are:

Jams are available in the packing of 200 gms (40 bottles), 500 gms (24 bottles), 1 kg (12 pet
jars) and 6 kgs (4 HDPE jars).

Mapro Jams
Orange
Marmalade
Mango Jam
Strawberry
Jam
Mixed Fruit
Jam
Pineapple
Jam
Raspberry
Jam
1

Squashes: Squashes are used in the preparation of Soft drinks in
chilled water, soda water and ice Lollies and slushs and mock
tails. The key indegrients used by the Mapro Foods for the
preparation of the Squash are sugar, water, respective fruit juice or pulp and some added
indegrients like pectin acid depending upon the flavour or fruit. The different flavours of
squashes are:

Squashes are available in the packing of 700 ml (12 pet bottles).
Syrups: Syrups have a number of applications such as to make refreshing soft drinks in chilled
water, Soda water and in milk for milk shakes and add a taste to
Faloodas and Shahi Lassi and Mock tails. Syrup is also used in
preparing Ice creams, as dessert topping and to give a taste to ice
lollies and Slushs. It uses the same indegrients as the squashes.
The various syrups available are:
Mapro Squash
Lemon
Squash
Orange
Squash
Lemon
Barley
Water
Strawberry
Squash
Lime Juice
Cordial
Lemon
Ginger
Strawberry
Cordial
Pineapple
Cordial
1


Syrups are available in the packing of 700 ml (12 pet bottles).
Crushes: Crushes gives a refreshing and nourishing drink when prepared in chilled water and
Soda water. Kokum syrup is also used in Ice Lollies and in the
preparation of slushs. Mapro Foods uses sugar, water, citric
acid, pectin and the respective fruit juice or pulp. The various
Mapro Crushes are listed in the table below.

Mapro Crushes are available in 700 ml (12 pet bottles), 1000 ml (12 pet bottles) and 5000 ml
(12 pet bottles).
Mapro Syrups
Rose Syrup
Khus syrup
Thandai
Syrup
Mahakool
Syrup
Strawberry
Syrup
Kesar
Syrup
Pineaaple
Syrup
Mapro Crushes
Litchi crush
Strawberry
Crush
Pineapple
Crush
Mango
Crush
Alphanso
Mango
Crush
Kokum
Crush
Kiwi Crush
1

Falchoos: These are the fruity sweets with the real fruit jam. They are made from sugar, glucose,
fruit juice, pectin, citric acid and permitted stabilizers. They are available in different packing
depending upon the type of Falchoos. There are various kind of falchoos manufactured shown in
the table along with the packing details.

Honey: Honey is the only natural sweetener known that needs no additional
refining or processing to be utilized. Honey is an invert sugar composed of 38 percent fructose,
31 percent glucose, 1 percent sucrose and 9 percent other sugars along with water and small
amounts of vitamins, minerals, enzymes and amino acids.
As a carbohydrate, honey is a good supplier of energy at 64 calories per tablespoon.
Because of honey's unique composition, it is digested a little differently than other sweeteners.
When compared to table sugar, honey has less of an effect on blood glucose levels primarily due
to its higher fructose content. Honey is available in 200 gm, 500 gm, 1 kgs and 6 kgs packing.

Falchoos
Fruity
Sweets (
Available in
a pack of
100g X 60,
200g X 36,
500g X 12)
Jelly
Sweets
(Available
in a
packing of
1kg X 6)
Falchoos
[Available
in 15 packs
(5 X 8)]
Jelly Cubes
(Available
in the
packing of
5kgs X 4
jars)
Fruit Cubes
(Available
in a pack of
200gm X
36, 500gm
X 27)
Fruit
Pabbles
(Available
in the pack
of 300gms
X 16)
1


MANUFACTURING AND PRODUCTION OPERATIONS
1. Manufacturing Operations
As we mentioned above the company produces jams, confectioneries, crushes, squashes, jellies,
sweets, toppings and many more. So basically they have three sections where there are ranges of
products produced. The sections are Liquid Section, Jam Section and Falero Section.
Under Liquid Section, syrups (Rose, Khus, Thandai, Pineapple,
Strawberry, Kesar and Mahakool), crushes (Strawberry, Litchi,
Kiwi, Mango, Kokum and Pineapple) and squashes (Orange,
Lemon, Lemon Barley Water, Strawberry, Lime Juice Cordial,
Lemon Ginger, Strawberry Cordial, and Pineapple cordial) are manufactured. In one day there
are 8 lots are manufactured. As manufacturing of liquid section is a cold process, so, normal
temperature is to be maintained. There is just one working shift in this section.
Under Jam Section, there are a variety of flavours of jams that are produced. These flavours are
mango, pineapple, strawberry, orange marmalade, raspberry,
mix fruit, etc. There are more than 30 flavours of jams. The
production capacity is 10-14 tonnes. The temperature in this
section is very high as the boiling process is done at more than
95C. There is just one working shift in this section.

1

Under Falero Section, the fruity sweet with taste of pure jam is produced. This is the product
which earns more than 50% of the profit. The Faleros have a
monopoly as they are produced by Mapro only. It is one of
leading product of Mapro as the Rose Syrup. The production
capacity in this section is about 18 metric tonnes. It has
flavours like Strawberry, Raw Mango, and Alphas. In future
Litchi and Guava flavours will also be available in the market. The Mazana chocolates also come
under this section. Production of Falero is critical and a temperature of 22C is maintained for its
production. The working hours are 24 X 7 i.e., 2 shifts
2. Production Process
We are just showing the production process of jams and jellies just to understand how the
company works in this technical part.
Raw Materials: Jams and jellies are made from a variety of fruits, either singly or in
combination. Most of the fruits are harvested in the fall. The level of ripeness varies. Pears,
peaches, apricots, strawberries, and raspberries gel best if picked slightly under ripe. Plums and
cherries are best if picked when just ripe. The fruit is purchased from farmers. Most jam and jelly
producers develop close relationships with their growers in order to ensure quality. The
production plants are built close to the fruit farms so that the time elapsed between harvest and
preparation is between 12-24 hours.

1

The Manufacturing Process: The ingredients must be added in carefully measured amounts.
Ideally, they should be combined in the following manner: 1% pectin, 65% sugar, and an acid
concentration of pH 3.1. Too much pectin will make the spread too hard; too much sugar will
make it too sticky.
y Inspection: When the fruit arrives at the plant, it is inspected for quality, using colour,
ripeness, and taste as guides. Fruit that passes inspection is loaded into a funnel-shaped
hopper that carries the fruit into pipes for cleaning and crushing.
y Cleaning, Crushing and Chopping: As the fruit travels through the pipes, a gentle
water spray clears away surface dirt. Depending on whether the finished product is to be
jam or jelly, paddles push the fruit and or just its juice through small holes, leaving stems
and any other excess debris behind. Some fruits, such as citrus and apples may be
manually peeled, cored, sliced and diced. Cherries may be soaked and then pitted before
being crushed.
y Pasteurizing the Fruit: The fruit and/or juice continue through another set of pipes to
cooking vats. Here, it is heated to just below the boiling point (212 F [100 C]) and then
immediately chilled to just below freezing (32 F [0 C]). This process, pasteurization,
prevents spoilage. For jelly, the pulp is forced through another set of small openings that
holds back seeds and skin. It will often then be passed through a dejuicer or filter. The
juice or fruit is transferred to large refrigerated tanks and then pumped to cooking kettles
as needed.
y Cooking the jam and jelly: Premeasured amounts of fruit and/or juice, sugar, and pectin
are blended in industrial cooking kettles. The mixtures are usually cooked and cooled
1

three times. If additional flavourings are to be included, they are added at this point.
When the mixture reaches the predetermined thickness and sweetness, it is pumped to
filling machines.
y Filling the jars: Presterilized jars move along a conveyer belt as spouts positioned above
pour premeasured amounts of jam or jelly into them. When the fruit arrives at the plant, it
is inspected for quality, using colour, ripeness, and taste as guides. Fruit that passes
inspection is cleaned, crushed, and pasteurized. Next, the premeasured mixture is cooked
with added sugar and pectin until it reaches the appropriate thickness and taste. Then it is
vacuum-packed in jars and labelled. Metal caps are then vacuumed sealed on top. The
process of filling the jars and vacuum packing those forces all of the air out of the jars
further insuring the sterility of the product.
y Labelling and Packaging: The sealed jars are conveyed to a machine that affixes pre-
printed labels. According to law, these labels must list truthful and specific information
about the contents. The jars are then packed into cartons for shipment. Depending on the
size of the producer's operation, labelling and packaging is either achieved mechanically
or manually.
19


The Process of Prepurlng Jum

Quality Control: In the United States, food processing regulations require that jams and jellies
are made with 45 parts fruit or juice to 55 parts sugar. The Federal Food and Drug
Administration (FDA) mandate that all heat-processed canned foods must be free of live
microorganisms. Therefore, processing plants keep detailed lists of cooking times and
temperatures, which are checked periodically by the FDA.





0

Here is a list of raw materials used by Mapro Foods Pvt. Ltd.
Items Variants
Glass Bottles 200gm 250gm 300gm 400gm 500gm 1000gm
PET Bottles 200ml 350ml 500ml 700ml 1000ml 6kg Jar
Outer Cartons 2 PLY 3 PLY 5 PLY
Inner Cartons ( PVC
)
50gm 100gm 200gm 500gm
Caps 28mm 53mm 63mm 73mm
Crown
Cork
Screw on
Cork
Others
Wrapping
Paper
Shrink
Rolls
Plastic
Bags
Labels
Gum /
Cello
Tapes
Cans


Category Items
Fresh Fruit/ Partially
Processed
Mango Raspberry Strawberry Papaya Grape Pineapple
Litchi Kokum Peach Apricot Lime Juice Orange
Commodity Sugar Glucose - - - -
Food Additives Pectin Citric acid Preservatives Starch
Sodium
Citrate
-
Packing Materials
Glass
Bottles
PET
Bottles
PVC Packs
Labels
Caps
Bags Cartons
Spices Cardamom
Cashew
Nut
Fennel
Khus
Seeds
White
Pepper
Maggateri
Seeds
Others Honey Dry Fruits Kesar
Spices
Drops
Fruit
Flavours
Bags



1

MANAGERIAL STRUCTURE
Mapro Foods Pvt. Ltd uses all types of employees i.e. skilled, semi skilled and unskilled labour.
Skilled Labour means the one who has higher level of qualifications as well as the experience.
Semi skilled labours means they have less qualifications and the experience is also comparatively
less and the Unskilled labour may not have any qualification or experience. In the higher level of
management highly skilled people work and at the middle level there may be a combination of
skilled as well as the semi skilled labourers is there and at the lower level management there are
more number of unskilled labourers. However at all levels of the management there must be a
minimum technical as well as conceptual knowledge about the field.












The structure of the management is shown in the diagram below:

Munugerlul Structure


CUSTOMERS AND COMPETITORS
Customers
Mapro Foods Pvt. Ltd has customers from a wide range of people. Mostly the customers of the
company are children as the products of Mapro are targeted for this group only i.e. Mapro
produces chocolates and jellies and jams and many more which is mostly liked by the children
only. But this doesnt mean that other age groups are not covered.
Competitors
Mapro Foods Pvt. Ltd is in food business which is highly and rapidly growing business & has
few competitors also. Some of them are listed below:
y Haldiram: Manufactures Syrups & exports of the syrups have increased by 20% since
2003 touching 18,000 bottles in 2005.
y Kissan: In jams, Mapro Foods Pvt. Ltd is close second to Kissan in market share.
y Malas: It manufactures jam, crush, squash, cordials, syrups which is same as the
manufacturing of Mapro Foods Pvt Ltd.
y Manama: Their range of products consists of cordials, syrups, fruit and chocolate dessert
toppings.







OBJECTIVE OF THE PROJECT
The project is prepared to fulfil various objectives. The objective to prepare this project is:
I. For better understanding of the working of the food industry.
II. To make the students understand the importance of quality and hygiene.
III. To understand how the firm works in a real world.





















OBSERVATIONS AND FINDINGS
During our visit to Mapro Foods Pvt. Ltd and while preparing this report, I observed various
things. They are:
y Mapro takes special care of hygiene and quality. We found all the labours directly
involved in the production were wearing gloves and hair caps. To take care of hygiene
outsiders or visitors were not allowed to enter the production area. To see the production
operations, a balcony was there i.e. from the top.
y They send their employees to different countries like in China to work there and also for
trainings. Whenever there is any damage in the machines then those employees are called
back for repairing the machines. These machines are not repaired in India as they are
extremely costly.
y There is more than 118000 metric tonnes of consumption of the strawberry throughout
the year.
y They manufacture luxury chocolates like Mazana. It is found in special stores as this
chocolate is not preferred by the normal people due to its cost. It is sold at the price of Rs.
20 to Rs. 25 per piece. Mazana is generally exported. Falero has a monopoly type of
market and this product earns more than 60% profit on its sales.
y There are 500 local employees. There are 100 contract labourers employed as well.


y This company grew without the help of any kind of advertisement. It is known by its
product and quality and not because of the external advertisements.
y The company earns a profit of about 40-50% profit in an average.
y Mapro is the first company to introduce pectin jellies and fruit sweets in India.
y Mapro has been growing consistently at the rate of 25-30 per cent in the past few years.
y The Company has expanded capacity to now produce 30000 MT of processed frozen
foods P. A. It is setting up a Frozen and Fresh Food Distribution Chain in Indian Metros
to service the fast growing modern Organised Retail Supermarkets being set up in India.
y Estimated Annual Sales (USD): US$5 Million - US$10 Million.
y Mapro has achieved ISO-HACCP, ISO-9001 status certified by BVQI.









REFERNCES AND BIBLIOGRAPHY
I took certain references and various help while preparing the product. The internet was the main
source from where we found the information and also the employee of the firm Mr. Mangesh
Sarode who was our guide during our visit to the company. The list of URLs used for the
reference is listed below:
1. http://www.maprofoods.com/
2. http://www.trademart.in/MAPROE218.htm
3. http://www.financialexpress.com/news/Mapro-Foods-Plans-To-Spread-Its-Wings/89342
4. http://www.foodindustryindia.com/newfood
5. http://agriculture.indiabizclub.com/manufacturer/mapro_food
6. http://www.thehindubusinessline.com/life/2006/09/15/stories/2006091500090200.htm
7. http://www.tradenote.net/trade1_companies.html
8. www.indiacatalog.com
9. http://www.fnbnews.com/article/detnews.asp?articleid=17811&sectionid=32
10. http://www.haldiram.com/
11. http://www.kissanfood.com/