A

Industrial Visit Report

At

On 8/09/2023
Prepared by:
Miss Muskan Sayyed
Miss Maria Bharmal
Under the Guidance of
Prof. S. M. Jadhav
Submitted to

Trinity Institute of Management & Research

S. No. 25 & 27, A/P. Pisoli, Saswad - Bopdev - Pune Rd, next to
Yewale Wadi, Kondhwa Budruk, Pune, Maharashtra
411048
When: 8th September 2023
Where: Mapro Foods Pvt Ltd. (Shendurjane, Wai, Panchgani)
Description:-
After receiving permission from Mapro Foods Pvt Ltd. Shendurjane, Wai 31 students with 1
faculty member (Mr. S. M. Jadhav,) went on an industrial visit for getting practical knowledge
of industry to students of MBA First year on 8th September 2023 Friday. Mapro foods Pvt.
Ltd. Is located around the idyllic hill-town of Panchgani in Western India, Mapro Foods
manufactures Fruit Jams; Fruit beverage concentrates – Crushes and Squashes; and Fruit Bars.
With an annual processing capacity of around 30 thousand MT, Mapro is a market leader in
Western India. The company has grown organically over the last five decades with sustained
profit ability We all assembled at college around 7.00 a.m. and left the college till 7.50 am via.
bus. We reached the company around 11.00 o’clock. First of all, we registered them for visit
and then they welcomed us by giving welcome drink. Guide gave us video presentation of
company and then took tour to manufacturing plant. The visit came to an end at 1.00 p.m. We
left the company premises at 1.15 p.m. It was an informative, interesting and a successful visit
The tour was organized by Professor Mr. S. M. Jadhav sir who gave a brief knowledge about
supply chain management.
After leaving Mapro Industry, we made our way to Kohinoor Mills Shahabaug Mahabaleshwar
Road, Wai. There, we discovered how grading and polishing of turmeric is done.
Then, we travelled to Bhilar village, widely known as the ‘village of books’ as every household
in the village maintains a library for the tourists to enjoy. The concept has been inspired by
Britain's Hay-on-Wye, a Welsh town known for its bookstores and literature festivals. We also
explored other well-known locations close by, like Table Land and the Ganpati Temple.
Trinity Institute of Management & Research had organized the first Industrial Visit to Mapro
Foods Pvt. Ltd on 8th September 2023. For semester one students of batch 2023-2025.
To get support from Industry for knowledge enhancement and enrichment of the students
through various co-curricular activities like seminars, workshops, guest lectures, etc. Institutes
always look for opportunities to interact with various industries. continuous interaction
between academia and industry is the need of the hour. It provides a platform for both the
students as well as faculty members to be aware of industry expectations of skill sets required
for students. This enables students to be aware of the lacunae in their skills and provides an
opportunity to upgrade them. It also enables faculty to be aware of industry expectations &
train students to meet these expectations.

Itinerary
S.N. Time Particulars
1 6:30 am Reporting at Institute
2 6:45 am Departure to Wai
3 7:30 am Breakfast at any convenient place
4 10:00 am Mapro- Shendurjane Plant
5 12:00 Kohinoor Mills Wai
6 12:30 pm Dholya Ganapati
7 1:30 pm Lunch
8 3:30 pm Bhilar Village
9 4:30 pm Table Land
10 5:30 pm Back Towards Institute

S.N. Particulars
1 Objective
2 Introduction of visit
3 History of company
4 Company Profile
5 Vision and Mission of company
6 Organization Structure
 7 Factory Layout
8 Departments
9 Products
10 Jam Department

OBJECTIVES OF THE VISIT: -

• To learn company management and working of organization.
• To provide exposure to students in a practical working environment.
• To gain awareness about industrial practices. To get awareness about new
technologies.

INTRODUCTION OF COMPANY:-
Mapro is Located around the idyllic hill-town of Panchgani in Western India, Mapro Foods
manufactures Fruit Jams; Fruit beverage concentrates – Crushes and Squashes; and Fruit Bars.
Withan annual processing capacity of around 30 thousand MT, Mapro is a market leader in
Western India.Founded in 1959, The Company has grown organically over the last five decades
with sustained profitability. Known for its quality and innovation, Mapro has built on its
founder’s philosophy of developing productsthat are value for money and imaginative.
Founded in 1959, the company had its humble beginnings in the hill town of Panchgani, near
Mahabaleshwar, when a businessman named Kishor vora, a pharmacist by profession, decided
to makesome strawberry jam. He then went on to develop innovative products such as jelly
sweet, fruit cubeswith fruit juice and rose syrup with rose petals- all for the first time in the
country. Todayhis ‘hobby’has borne fruit in the shape of Mapro, one of the most modern,
hygienic, quality focused fruit productmanufacturing units in India. His vision has been taken
forward, thereby transforming the region around Mahabaleshwar and Panchgani, the erstwhile
sleepy hill stations of Maharashtra, into a flourishing fruit processing zone.
Mapro was the pioneer of fruit-based confectionery in India, with its first jelly sweets being
made from fruit juices and liquid glucose. The ‘falero’ pulpy fruit chews, which are better
known as‘pares de fruit’ in the rest of the world-are excellent examples of Mapro’s very own
innovation labs.Falero comes in unique indigenous flavors that are suited to the Indian palate,
like Kachhi Kairi (Raw Mango), Mango and Strawberry With its state-of-the-art production
facilities, Mapro is committed to developing, producing, packaging, storing and selling food
products, with high regard of safety, nutrition and taste, by continually improving quality and
food safety management system to meet and exceed customer’s expectation. The company has
obtained ISO 22000:2005 certification from Bureau Veritas India. The implementation of
FSSC 22000 and B.R.C standards is being planned in the near future.
Having started with a capacity of 10MT of processed fruit products a year, the company
todayhas processing capacity about 30,000 MT per year with its factories in the Shendurjane
village of Satara district, Panchgani town, Gureghar village of Mahabaleshwar tehsil and
Indore town of Kangradistrict in Himachal Pradesh.
Mapro has established widespread distribution channels to reach its customers in west. North
and south India. Its network comprises of 12 super distributors and over 300 distributers across
17 Indian states. Mapro’s products are available in a large number of stores and it has a visible
presencein almost all the major cities across the country. Mapro has plans to penetrate in other
geographical regions, and also in smaller towns: and welcomed communication from interested
parties with manpower and infrastructure for retail distribution.
Mapro has recently started exporting its products. Markets are continuously growing and
Mapro is currently prevalent in Fiji, Mauritius, Oman, Russia, UAE, UK, Uganda, USA,
Canada, Africa and Australia.
HISTORY OF COMPANY:-
Mapro set up a fruit processing unit at Gureghar with 12 permanent employees and also
involving remaining villagers into farming. Mapro provided the farmers technical guidance
and also guaranteed to buy their produce. The region has the highest produce of strawberries
in India and constant increase in tourist inflow over time. Tourist recognition led to the
development of the Mapro Garden which is the popular identity of Gureghar among tourists
now.
Gureghar or Mapro Garden is host to the annual Strawberry Festival. Mahabaleshwar
contributes to 85% of the total Strawberry produce in India and about 80% is consumed fresh.
The Strawberry Festival encourages the strawberry cultivation in the belt. The highlights of
this festival are fresh farm picked strawberry lined up on tables for visitors to eat to their fullest
as well as traditional folk performances such as Shivkalin Dhol and Lezim, a high energy dance
for which dancers are invited from Pratapgarh.
Gureghar also boasts of being one of the first villages to have 100% sanitation with every house
having their own biogas plant. Statistics reveal 100% employment in the village, with none
under poverty line, and 100% literacy with a 0% dropout rate.
Mapro is a food processing company founded in 1959, in the hill-town of Panchgani, near
Mahabaleswar - a popular tourist destination near Mumbai and Pune. Mapro was started by
Kishore Vora a pharmacist by profession and later (1983 onwards) grown by his nephew Mayur
Vora. The high fruit juice content of Mapro's crushes and squashes - 45 per cent, compared to
25 per cent for rivals Kissan and Mala's - made them instant hits.
The rise of modern retail gave Mapro a nationwide network. After tax reforms Mapro invested
in setting up three new units in Satara and Pune districts in Maharashtra and Pathankot in
Punjab. As of 2012, installed capacity was 100 tonnes a day. As growth in the jams and
squashes business started slowing in 2005, Mapro entered the confectionery and chocolate
business.

COMPANY PROFILE:-
 Name of the Organization: - MAPRO Foods Private Limited.
 Address:- Mapro Foods Private limited, 122, Shendurjane
Wai-Surur Road, Wai.
Dist. Satara, Pin: - 412 803, Maharashtra, India.
Telephone (Office): - + (91) -(2167)-222111
  Location:- Mapro Foods Private Limited,
Unit No.: -3, Shendurjane
Wai-Surur Road, Wai.
Dist.: Satara.
 Establishment Year: - 12th November 1977.
Shendurjane Unit (Unit-3): -2007
 Certification No.:- ISO 22000:2005 & ISO-9001-2008 status certified by

“BVQ” (BUREAU VERITAS CERTIFICATIION)

 Organization Type: - Private Ltd.
 Level to Expand:- National level
 Production Type:- Atomized to the extent Possible
 Raw Fruit collection: - All fruits from Vendors, only Strawberry is purchased directly
from farmers.
 Market Area:- All India specially Maharashtra and Gujrat
 Plants/ Sections:-
1. Falero Chocolate Plant (Confectionary and LLP).
2. Mazaana Chocolate Plant
3. Jam Section
4. SCS (Sharbat, Squash, Crush, Cordial) Section
5. Pulping Section
6. Maintenance Section (Engineering Department)
Vision and mission of company: -
Vision:-
Innovate with Quality, grow at speed of light, Serve with passion and Excel with ethics.
Mission: - Mapro Foods Private Limited is the flat organization where management works
along with their technical and sales functionaries to achieve the vision and mission of MFPL.
“Mapro will develop, produce, package & sell food products, with high regards for safety,
nutrition & taste, which we can confidently give to our customers by implementing and
continually improving Quality Management system & food safety management system to meet
& exceed customers’ expectations.”
Organization Structure: -
MFPL has a flat organization where management works along with their technical and sales
functionaries to achieve the vision and mission of the company. The plant is BVQI certified
and provides with the facility of state of art Food Park and cold storage (30000MT of processed
frozen foods). It connects with Metros to service the fastest growing most Organized Retail
Supermarkets in India.
Factory Layout:-
DEPARTMENTS:-
THE MAPRO FOODS PVT. LTD. CONSIST OF FOLLOWING DEPARTMENTS:

PRODUCT

SUPPLY CHAIN QUALITY

MANAGEMENT CONTROL

RESEARCH AND
MICROBIOL
DEVELOPMENT

ENGINEERING
ACCOUNTS
AND
AND FINANCE
MAINTANANCE

PRODUCTS: -
1. SHARBATS:
a) Rose
b) Kesar
c) Khus
d) Mahakool
 2. CRUSHES:
a) Alphonso Mango Crush
b) Black currant Crush
c) Citrus Blue Crush
d) Kiwi Crush
e) Kokum Crush
f) Litchi Crush
g) Orange Crush
h) Peach & Apricot Crush
i) Pineapple Crush
j) Thandai Crush
k) Strawberry Crush
l) Strawberry Crush Whole
m) Green Apple Crush
n) Guava Crush

3. WHOLE FRUIT CRUSHES:

a) Whole Strawberry 4. SQUASHES:
b) Gingerale squash
c) Lemon barley water
d) Lemon ginger squash
e) Limbu Timbu (lemon) squash
f) Lime juice cordial
g) Pinacolada squash
h) Santra mantra (orange)
i) Mango Squash
j) Strawberry Squash

5. SYRUPS:
a) Pineapple
b) Strawberry

6. JAMS:
a) Whole Strawberry Jam
b) Strawberry Jam
 c) Mix-fruit Jam
d) Pineapple Jam
e) Mango Jam
f) Orange Marmalade Jam

7. TOPPINGS:
a) Strawberry Topping
b) Butterscotch Topping
c) Chocolate Topping
8. FALERO / FRUIT CUBE:
a) Mango
b) Strawberry
c) Kachhi Kairi
d) Guava
e) Jamun
f) Tamarind

9. Cordial:
a) Lime Juice Cordial
b) Jeera Masala Cordial
PRODUCTION DEPARTMENTS: -
MAPRO Foods Pvt. Ltd. has eight major departments producing finished as well as
intermediateproducts they are as follows:
1. Pulping Line
2. Sugar syrup Line
3. SCS (Squash Crush Sharbat) Line
4. Jam line
5. Khakhra Line
6. Mazana Line
7. Falero Line
8. Nachos Line
JAM DEPARTMENT: -
The jam department is the most multifunctional department. The equipment’s have been
successfully used to manufacture not only jam but also, dessert toppings, ketchups, lounges,
crushes,etc.

Addition of pulp to it & being boiling

Addition of sodium benzoate & GMS to

Boil for a while (105ᴼc)

Addition of pectin and citric acid (as per

specification)

Check brix (usually 69ºBx to 70ºBx)

After attaining of req. brix addition of

flavors & colour

Hot fill
Student’s Observations and Learning:
The value of the food processing business.
Effective trash management and strategies.
Application of supply chain management in the food processing sector.
Making use of scarce resources to create commodities that aid the food processing
sector in creating jobs.
Opportunities as well as challenges in the food processing sector. Recognized
business production and management procedures.