A

PROJECT REPORT ON
INDUSTRIAL VISIT TO
“VIGHNAHAER SAHAKARI SAKHAR KARKHANA AND
PARAG MILK FOODS,JUNNAR AND
MANCHAR,PUNE,MAHARASHTRA”

Submitted By
(Pardeshi Piyush Kundan)

Under The Guidance Of

(Prof. Ahuja.D.A.)
Submitted To

SHRI SHIV CHHATRAPATI COLLEGE, JUNNAR

(DEPARTMENT OF COMMERCE & RESEARCH CENTRE)
IN PARTIAL FULFILLMENT FOR THE COURSE OF
BACHELOR OF BUSINESS ADMINISTRATION

SAVITRIBAI PHULE PUNE UNIVERSITY

FOR THE YEAR 2023-2024

1
 J.T.S.S.P.M
SHRI SHIV CHHATRAPATI, COLLEGE (ARTS,
COMMERCE, SCIENCE)
JUNNAR (PUNE)
NAAC RE-ACCREDITED “B+” GRADE “Best
College Award” of Savitribai Phule Pune University
Department of Bachelor of Business Administration

Certificate
This is to certify that Mr. Pardeshi Piyush KundanClass S.Y.BBA SEMESTER
III From Shri Shiv Chhatrapati College, Junnar having Roll No. 16 has
satisfactorily completed project of INDUSTRIAL VISIT TO VIGHNAHAER
SAHAKARISAKHAR KARKHANA AND PARA G MILK FOODS,JUNNAR
AND MANCHAR,PUNE,MAHARASHTRA as laid down by the Savitribai
Phule Pune University for Academic year 2023-2024.

INTERNAL EXAMINER EXTERNAL EXAMINER

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 Declaration

I undersigned, hereby declare that the Project Report entitle “Industrial Visit
To VIGHNAHAER SAHAKARI SAKHAR KARKHANA AND PARAG MILK
FOODS,JUNNAR AND MANCHAR,PUNE,MAHARASHTRA” is written
and submitted by me to Savitribai Phule Pune University, in partial
fulfilment of the requirement for the award of Degree of Bachelar Of Business
Administration, SEM III under the Guidance of (Prof.Ahuja.D.A). This is
original work and the conclusions drawn in there are based on the material
collected by myself.

Date:-
Place:- Shri Shiv Chhatrapati College, Junnar

(Pardeshi Piyush Kundan )

(Class- S.Y.BBA)

J3
 Acknowledgement

I would like to thank the Principal Dr. M.B.

Waghmare Shri Shiv Chhatrapati College,
Junnar for the facilities provided to accomplish this
project.
I would like to thank our Head of the Department
Dr. S. J. Jadhav (Commerce) and
Prof. M. R. Kumbhoje (BBA & BBA(CA)) for
their constructive criticism throughout my project
I would like to thank (Prof.Ahuja.D.A.) Project
Guide for their support and advices to get and
complete this project.
I am extremely grateful to my department staff
members and friends who helped me in successful
completion of this project.

(Pardeshi Piyush Kundan)

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 INDEX

Sr. No. Particulars Page No.

1. Introduction 6
2. Objectives of the Visit 8
3. Details of Journey 9
4. Group Members 10
5. Company Profile 11
6. Marketing Management 15
7. Financial Management 21
8. Human Resource Management 26
9. Group Observations- Questions & Answers 29

10. Conclusion 32

11. References 33

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 INTRODUCTION

1) Shri Vighnahar Sugar Factory-

An Industrial Factory Visit was organized by SHRI SHIV

CHATTRAPATI COLLEGE , JUNNAR
For it’s students to Shri Vighnahar sahakari sakhar Karkhana a renowned
player in the FAST MOVING CONSUMABLE GOODS(FMCG) industry.
The objective of the visit was to provide students with real-world insights into
the operations, manufacturing processes, and management practices of a
successful FMCG company.
Our industrial visit to Shri Vighnahar sahakari sakhar Karkhana enriched
our knowledge and experience and also provided a great opportunity to learn
practically through interactions of employment and it helped student to further
growth.

J6
2) Parag Milk Foods-

Parag Milk Foods started as a dairy in Manchar with a 20,000

litre capacity in 1992. It concentrated on a niche segment, producing skimmed
milk powder and by 2004 became India's largest exporter of the skimmed milk
powder. However, the company faced a challenge when the Government of
India banned export of milk powder on account of local milk shortage.
Thereafter the company began investing in cheese production in 2008. The
company invested in a new facility to produce 1200 tonnes of cheese monthly
at a time when the country only produced 600 tonnes of cheese a month.
Consequently, there was a huge increase in cheese consumption in India with
the expansion of quick-service restaurants in the country.
In 2008, Motilal Oswal and IDFC Alternative Fund came in as investors in the
company. As of 2013, Cheese, Ghee and Yogurt contributed 75% of the
company's annual revenue. The company has a second dairy in Palamaner,
Andhra Pradesh.

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 Objective of the Visit

The primary objectives of the visit to Shri Vighnahar Sugar Factory And Parag
Milk Foods in Junnar, Pune, Maharashtra, may include:

1. Understanding the sugar and milk production process, from cultivation to

refining, to gain insights into the industry's operations.
2. Exploring the factory's technology and machinery to assess their efficiency
and sustainability practices.
3. Studying the factory's waste management and environmental conservation
methods, focusing on their efforts to minimize ecological impact.
4. Analyzing the factory's employment practices and community engagement
initiatives to understand their social impact and contribution to the local
economy.
5. Establishing potential collaborations or partnerships for research,
development, or business opportunities within the sugar and milk industry.

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 DETAIL OF THE JOURNEY

SHRI SHIV CHHATRAPATI COLLEGE organized an Industrial

Visit on 10th October 2023 , Tuesday at Shri Vighnahar Karkhana
located at Junnar , Pune for the students of BBA. The visit was organized
with permission of PRINCIPAL Dr.M.B. Waghmare Sir under the guidance
of Prof. P.P Jadhav mam , Prof. P.N Gujarathi mam, Prof. D.A Ahuja
mam.

We all were students who visited the Shri Vighnahar Karkhana we started the
journey from Shri Shiv Chhatrapati College Campus at 11:00 a.m. and reached
there in 1 hours. We waited during the travelling journey for the mid-time
breakfast .
At 11:30a.m. we reached our spot. After the session was over we all students
were taken to the workplace of the company where the production of sugar
took place.And At 3:30p.m we reach to Parag milk food factory.

9 L
Group Members

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 COMPANY PROFILE
1)Shri Vighnahar Sugar Factory-

In the 1980s, Junnar / Ambegaon talukas were known as backward

and underdeveloped talukas in remote hilly areas. As there was no facility
of irrigation, farmers tended to grow traditional crops. Seeing all the
circumstances, something should be done to raise the standard of living of
the farmers, a man started working like crazy, that man is himself. MP
Nivritsheth Sherkar.

To divert the farmers from traditional crops, he decided to set up a

sugar factory that processes agricultural produce. And in the year 1981, he
started Shri Vighnahar Co. Ltd. Muhurtamedha planted.

_^11
2)Parag Milk Foods-
Parag Milk Foods is an Indian company that manufactures,
markets and sells milk and milk products. The company is India's second
largest producer of cheese under its brand Go and the country's largest
producer of cow ghee under its brand Govardhan. In 2015, the company
began producing whey protein powder and since then has launched
branded protein powder products as well. As of 2017, the company's
daily procurement of milk was 1.2 million litres. The company's brands
include Gowardhan, Go, Pride of Cows and Topp Up. The company
launched the Go brand in 2009, Pride of Cows in 2012 and Topp Up in
2013.
The company sells milk, ghee, dahi and paneer under the
Govardhan brand and cheese, milk, chaas, lassi, yoghurt under Go brand.
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The company is India's second-largest producer of cheese under its
brand Go and the country's largest producer of cow ghee under its brand
Govardhan. n 2018, Parag Milk Foods acquired Danone's facility in
Sonipat, Haryana after Danone decided to shut its dairy operations in
India. Parag Milk Foods paid a consideration of ?30 crore (US$3.8 million)
to Danone for the facility which it now uses to service the North India
market The facility has a milk processing capacity of 75,000 litres a day
along with 15 tonnes of yogurt.

The company supplies milk directly from farms to

customers homes under the brand Pride of Cows. The milk is produced
at Bhagyalaxmi Dairy in Manchar, and procured from 3,800 Holstein
Freisan cows. The milk is supplied to households in Mumbai, Pune,
Surat and is airlifted to customers in New Delhi daily. The company
uses an invitation-only mobile application subscription-based
distribution model for this brand. In June 2019, Pride of Cows claimed
to become the first Indian brand to sell fresh milk in Singapore. The
company airlifts the milk from Pune to Singapore daily and uses a
home delivery model to reach the product to the end consumer.

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Marketing Management

1) Shri Vighnahar Sugar Factory-

1. *Market Research and Analysis*:

- Understand the sugar industry's current trends, challenges,

and opportunities in Junnar, Pune, and Maharashtra.
- Analyze the local and regional competitors, their strengths,
weaknesses, and market share.

2. *Target Audience Identification*:

- Identify the key consumer groups for the sugar products, such as
retailers, food manufacturers, and individual consumers.
- Understand their needs, preferences, and buying behavior to
tailor marketing strategies effectively.

3. *Brand Positioning and Messaging*:

- Define a unique value proposition for Shri Vighnahar Sugar

Factory, highlighting quality, sustainability, or any other distinctive
feature.

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 - Develop a consistent brand message that resonates with the target
audience and differentiates the brand from competitors.

4. *Product Strategy*:

- Assess the current product portfolio and identify opportunities for

diversification or product enhancements based on market demands.
- Introduce new products or product variants with clear value propositions
to cater to changing consumer preferences.

5. *Promotion and Advertising*:

- Utilize a mix of traditional and digital marketing channels to increase

brand awareness, including social media, local events, and agricultural
exhibitions.
- Implement targeted advertising campaigns to reach potential customers
effectively.

6. *Distribution Channels*:

- Optimize the distribution network by building strong relationships with

wholesalers, retailers, and distributors in the region.
- Explore direct-to-consumer models and e-commerce platforms to
expand the market reach beyond traditional channels.

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7. *Customer Relationship Management*:

- Implement customer loyalty programs, feedback mechanisms, and

personalized communication to enhance customer satisfaction and retention.
- Establish a robust customer service system to address any concerns
or queries promptly.

8. *Sustainability Initiatives*:

- Highlight the factory's sustainable practices and ethical production

methods to appeal to environmentally conscious consumers and businesses.
- Engage in community initiatives and partnerships to showcase the brand's
commitment to social responsibility.

9. *Market Expansion and Growth*:

- Identify potential markets outside the local area for expansion and
develop a comprehensive growth strategy.
- Evaluate partnerships and collaborations with businesses or
organizations to penetrate new markets effectively.

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10. *Performance Measurement*:

- Implement key performance indicators (KPIs) to measure the

effectiveness of marketing initiatives and make data-driven decisions for
continuous improvement.
- Regularly review and analyze the marketing strategies' performance to
ensure alignment with the business objectives and make necessary adjustments
when required.

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2)Parag Milk Foods-
We all know that users of social media have increased vastly in recent days,
especially during the covid time. Every brand came up with different
marketing strategies through different social media platforms.

In that way, Parag Milk Foods is also active on social media with a fair
amount of followers.
Facebook Likes: 6,381 Followers: 6.694 Instagram Likes: Avg 100 Followers:
2,001 LinkedIn Likes: Avg 150 Followers: 32,168
Though it has a fair amount of followers on all social media platforms it still
can do so by posting consistently on all these media so that it can gain a larger
audience.
So if you’re interested in learning more about social media marketing in order
to take your business to the next level. Check out IIDE’s online, short-term
certification Social Media Marketing Course. You’ll have access to the course
for 30 days.

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Influencer Marketing

Influencer marketing is where some people promote brands in order to gain

audiences. Though Parag milk food is active on social media of all kinds it
doesn’t take advantage of influencers. Parag Milk food can take this to their
leverage to gain an audience as well as their trust as they were in the dairy
industry.

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 Financial Management

1)Shri Vighnahar Sugar Factory-

Effective financial management typically involves budgeting, forecasting,

financial analysis, and risk management. It also includes aspects like
managing cash flow, monitoring expenses, and setting financial goals. It
would be best to consult a financial advisor or accountant for a more
comprehensive and accurate financial management plan tailored to Shri
Vighnahar Sugar Factory's specific needs.
Managing the finances of a sugar factory in Maharashtra involves
several key considerations, such as budgeting, cost management, revenue
generation, and investment strategies. Here are some key points to
consider for effective financial management:

1. Budgeting: Create a comprehensive budget that accounts for

operational costs, raw material procurement, labor expenses, maintenance, and
technological upgrades, while allowing for unexpected expenses.

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 2. Cost Management: Implement cost-effective measures for
energy consumption, machinery maintenance, and waste management to
optimize operational efficiency and reduce overall production costs.

3. Revenue Diversification: Explore opportunities for diversifying

revenue streams, such as by-product utilization, ethanol production, or
cogeneration of electricity to maximize the factory's earning potential.

4. Market Analysis: Stay updated with market trends and pricing

fluctuations to make informed decisions about product pricing, sales
strategies, and inventory management.

5. Risk Management: Mitigate financial risks through hedging

strategies for commodity price fluctuations, securing appropriate
insurance coverage, and maintaining a financial buffer for unexpected
market downturns.

6. Regulatory Compliance: Ensure compliance with all financial

and legal regulations, including taxation, environmental norms, and labor
laws, to avoid penalties and legal complications.

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 7. Investment Planning: Prioritize investments in modern machinery,
technology upgrades, and sustainable practices to enhance productivity, reduce
operational costs, and improve overall competitiveness in the market.

8. Financial Reporting: Maintain transparent and accurate financial

records, and regularly analyze financial statements to assess the factory's
performance, identify areas for improvement, and make informed strategic
decisions.

9. Sustainable Practices: Incorporate sustainable practices such as

energy-efficient processes, waste management, and water conservation to
reduce operational costs and improve the factory's environmental footprint.

10. Long-term Financial Planning: Develop a long-term financial plan

that accounts for market fluctuations, technological advancements, and
evolving consumer preferences, enabling the factory to adapt and thrive in a
dynamic business environment.

Implementing these financial management strategies can help the sugar

factory in Maharashtra achieve sustainable growth, profitability, and
operational excellence.

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2)Parag Milk Foods-
Financial management is the business function concerned with
profitability, expenses, cash and credit. These are often grouped together under
the rubric of maximizing the value of the firm for stockholders. The discipline
is then tasked with the "efficient acquisition and deployment" of both short-and
long-term financial resources, to ensure the objectives of the enterprise are
achieved.
Financial managers(FM) are specialized professionals directly
reporting to senior management, often the financial director (FD); the function
is seen as 'staff, and not 'line'.
Parag Milk Foods always work for consumers’ nutrition, health and
wellbeing. Furthermore, the products are basically simple but are healthier
and tastier certified by different testing machines to know the quality of
Parag dairy products. As of 2017, the company’s daily procurement of milk
was 1.2 million litres.
Quick Stats on Parag Milk foods
CEO Venkat Shankar
CMO Mahesh Ishrani
Area Served Whole India
Industry Sector dairy company
Market Share/ Revenue 93.50 crore INR
Vision Produce milk and milk products with industry-based quality. Tagline
Ideas for a new day

Marketing Strategy Of Parag Milk Foods

Parag milk foods is unquestionably a well-known dairy product company in
the market. Now let’s dive into the strategies of Parag Milk Foods.
Segmentation, Target & Positioning
Parag Milk Foods Enterprise Ltd. has created a significant market sector
throughout the board. They are seeking to reach customers from all

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demographics, geographies, and psychographics.

In many cases, there isn’t much targeting or segmentation involved because

they are attempting to reach consumers from all demographics, geographics,
and psychographics.
Parag milk foodsEnterprisesLtd.made a long-standing promise to create
responsible infrastructure. The main component of their approach is the
sustainability of their business works and projects.

Marketing Campaigns
Parag Milk food has its own different brands itself, and it also runs campaigns
for its brands.
The first campaign led by Parag milk foods is Gowardhan Ghee which is one
of their brands. The campaign name is “Thand Padi” and its theme is
reiterating the immunity boost power of ghee.
Marketing strategy of Parag Milk foods - Gowardhan Ghee Marketing Strategy
of Parag Milk food- Gowardhan Ghee
The second campaign run by Parag is also from its own brand “GO”. The
campaign is based on their GO cheese. The theme of this campaign is to
educate consumers about their GO cheese from which delicious food items can
be made like pizza, fries and street sandwiches which are consumed by people
by several food chains.
Marketing strategy of Parag Milk Food - GO Cheese Marketing strategy of
Parag Milk Food - GO Cheese
The campaign successfully ran on youtube, Twitter, Facebook, and Instagram
with the hashtag #HarTastyCheeseMainGOCheese.

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 Human Resource Management
1. *Recruitment and Selection*:
- Identify job vacancies and create job descriptions.
- Advertise job openings through various channels.
- Screen and interview candidates.
- Conduct background checks and reference verifications.
- Select the most qualified candidates for employment.

2. *Onboarding*:
- Provide orientation for new employees.
- Complete necessary paperwork and documentation.
- Familiarize new hires with company policies and procedures.
- Ensure a smooth transition into their roles.

3. *Training and Development*:

- Identify training needs for employees.
- Provide ongoing training and development opportunities.
- Encourage skill development and career growth.
- Monitor performance and offer feedback.

4. *Performance Management*:
- Set performance expectations and goals.
- Conduct regular performance evaluations.
- Recognize and reward high performers.
- Address performance issues and provide coaching when
needed.

5. *Employee Relations*:
- Create a positive work environment.
- Handle employee grievances and conflicts.
- Promote open communication and employee engagement.
- Ensure compliance with labor laws and regulations.

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6. Compensation and Benefits*:
- Develop competitive salary and benefits packages.
- Administer payroll and benefits.
- Monitor and adjust compensation structures as
needed.
- Ensure compliance with wage laws and regulations.

7. *Health and Safety*:

- Implement workplace safety measures.
- Provide training on safety procedures.
- Monitor and report safety incidents.
- Ensure compliance with health and safety
regulations.

8. *Employee Records and HR Systems*:

- Maintain accurate employee records.
- Utilize HR software for efficient record-keeping.
- Ensure data privacy and security.

9. *Talent Retention and Succession Planning*:

- Identify and nurture high-potential employees.
- Develop a succession plan for key positions.
- Create opportunities for career advancement.

10. *Diversity and Inclusion*:

- Promote diversity and inclusion in the workplace.
- Implement policies and programs to support
diversity.
- Foster a culture of respect and equity.

11. *HR Compliance*:

- Stay informed about labor laws and regulations.
- Ensure compliance with all relevant employment
laws.
- Update HR policies and practices as necessary.
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12. *Employee Engagement and Wellness*:
- Create programs to boost employee morale.
- Support employee wellness initiatives.
- Foster a positive work-life balance.

13. *Exit Management*:

- Handle employee resignations and terminations.
- Conduct exit interviews.
- Manage knowledge transfer and offboarding.

This is a general outline for HR management in a sugar and

milk factory in Junnar and Manchar, Pune, Maharashtra. Specific
practices may vary based on the company's size, industry, and
organizational culture. It's important to tailor HR strategies to meet
the unique needs of the organization.

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 Group Observations (Questions and Answers)

*Q1: What is the history behind the establishment of Shri Vighnahar Sugar
Factory in Junnar, Pune, Maharashtra?*
*A1:* Shri Vighnahar Sugar Factory was established in 2007 as a significant
step towards boosting the agro-based industry in the fertile region of Junnar,
known for its rich sugarcane cultivation. With a vision to contribute to the
local economy and provide sustainable livelihoods, the factory emerged as a
crucial player in the sugar production landscape in Maharashtra.
*Q2: What are the key products manufactured by Shri Vighnahar Sugar
Factory?*
*A2:* Shri Vighnahar Sugar Factory specializes in the production of high-
quality sugar, including various grades like refined sugar, raw sugar, and
speciality sugars. Additionally, the factory produces molasses, which finds
applications in the manufacture of alcohol, yeast, and other industrial products.
*Q3: What measures does Shri Vighnahar Sugar Factory take to ensure
sustainable and eco-friendly operations?*
*A3:* Shri Vighnahar Sugar Factory prioritizes sustainability through the
implementation of eco-friendly practices. The factory has integrated modern
technologies for waste management, water conservation, and energy
efficiency. Furthermore, it actively promotes the use of renewable energy
sources and emphasizes responsible farming techniques among its partnering
sugarcane growers.
*Q4: How does Shri Vighnahar Sugar Factory contribute to the socioeconomic
development of the local community?*

*A4:* Shri Vighnahar Sugar Factory plays a pivotal role in the

socioeconomic development of the region. It provides
employment opportunities to the local workforce and supports
the livelihoods of numerous farmers through

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sustainable procurement practices. Additionally, the factory invests in various
community development initiatives, including education, healthcare, and
infrastructure development, thereby fostering a holistic growth environment.
*Q5: What technological advancements has Shri Vighnahar Sugar Factory
implemented to enhance its manufacturing processes?*
*A5:* Shri Vighnahar Sugar Factory has incorporated state-of-the-art
equipment and advanced automation systems to streamline its manufacturing
processes. This includes the adoption of modern centrifugal machines, boilers,
and filtration systems to ensure efficient production while adhering to the
highest quality standards.
*Q6: How does Shri Vighnahar Sugar Factory ensure adherence to industry-
specific regulatory standards and quality control measures?*
*A6:* Shri Vighnahar Sugar Factory maintains strict adherence to industry-
specific regulatory standards and quality control measures. The factory has a
dedicated quality control department equipped with advanced testing facilities
to monitor the entire production process meticulously. This ensures that the
final products meet the stringent quality parameters set by both national and
international regulatory bodies.
*Q7: How does Parag milk food factory contribute to the overall development
of the agriculture sector in Manchar, Pune, Maharashtra?*
*A7:* Parag Milk Food Factory actively collaborates with local farmers,
providing them with technical guidance and necessary resources to improve
sugarcane cultivation practices. Through various agricultural extension
programs and training workshops, the factory aims to enhance the overall
agricultural productivity of the region, thereby uplifting the standard of living
for the farming community.

*Q8: What are the future growth plans and sustainability goals
of Parag Milk Food Factory?*

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*A8:* Parag Milk Food Factory is committed to continued growth and
sustainable development. The factory plans to invest in cutting-edge
technologies for further enhancing production capacities while reducing the
environmental footprint. Additionally, it aims to expand its product portfolio to
cater to the evolving needs of the domestic and international markets, while
maintaining a strong focus on sustainable business practices.
*Q9: How has Parag Milk Food Factory contributed to environmental
conservation and biodiversity protection in the Manchar region?*
*A9:* Parag Milk Food Factory has actively engaged in environmental
conservation initiatives and biodiversity protection programs in the Manchar
region. It has undertaken afforestation projects, water conservation drives, and
initiatives to promote sustainable farming practices. Moreover, the factory
strictly adheres to waste management protocols and advocates for eco-friendly
policies to minimize its ecological impact.
*Q10: What are some of the notable accolades and achievements earned by
Parag Milk Food Factory in the field of sustainable manufacturing and
agrobased industry?*

*A10:* Parag Milk Food Factory has been recognized for its
exemplary contributions to sustainable manufacturing and the
agro-based industry. It has received prestigious awards and
certifications for its commitment to quality, environmental
stewardship, and community development. Notably, the factory
has been honored for its innovative practices in water
conservation, energy efficiency, and social responsibility,
reaffirming its position as a leader in the sector.
*Q11 :* What is the marketing stratergy of Parag Milk Foods?

*A11:* Parag milk foods is unquestionably a well-known dairy

product company in the market. Now let’s dive into the
strategies of Parag Milk Foods.

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 Conclusion

The industrial visit to Shri Vighnahar Sugar Factory in Junnar

and Parag milk food factory in Manchar,Pune, Maharashtra was an
insightful experience, providing a comprehensive understanding of
the intricate processes involved in sugar and milk production.
Through witnessing the state-of-the-art infrastructure and technology,
visitors gained valuable knowledge about the sugar and milk
manufacturing industry's operations, quality control measures, and
sustainable practices. Additionally, the visit highlighted the factory's
commitment to efficiency, environmental consciousness, and
adherence to industry regulations, leaving participants with a
profound appreciation for the complexities of the sugar and milk
production process.

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 References
1. https://shrivighnaharssk.com/
2. https://svsskl.sets.co.in/contact-us

3. https://www.justdial.com/idmart/Pune/Shri-Vighnahar-
Sahakari- Sakhar-Karkhana-Ltd-Nivrutti-Nagar-
Dhalewadi-At-Post-Shiroli-Junnar/020PXX20-XX20-
130829143238-R6Y9 BZDET/catalogue
4. https://www.paragmilkfoods.com/

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