PRS ECO-FRIENDLY FOOT WEAR

- Charge a phone while you walk

Presented by

PAVAN KUMAR E. SAIBABU A. RAVI KIRAN E.

DJR Institute of Engineering & Technology

DJR Nagar, NH-5, Gudavalli, Vijayawada - 521104, A.P. India

PRS ECO-FRIENDLY FOOT WEAR

PRS ECO-FRIENDLY FOOT WEAR

PRS is a company that provides eco friendly shoe for all ranges and wide varieties of footwear. Our team consists of experienced and young managers. PRS is unique because it is eco- friendly. We prepare foot wear according to the customer trends, tastes and desires. Our main aim is to create a eco friendly shoe that which have an extra benefit which is not available in any other foot wear and shoe.

Mission and Vision

PRS is a company that provides complete eco-friendly foot wears. Unique in that we give the best quality foot wears which are made up of eco friendly products. Our main mission is to establish PRS as the best foot wear company.

Objectives
PRSs main objective is to provide best quality foot wear with the use of eco-friendly products, and also make the customer feels good. This is done because it is eco-friendly to the nature.

Keys to Success
The keys to our success are as follows: 1. Charge a phone while you walk. 2. Design foot wear according to needs and desires of customers. 3. Ensuring 3RS like re-use, re-cycle and reduce. 4. Ensuring that our services are eco-friendly. PRS is start-up company that provides various variety and range of foot wear. Every day we walk a lot, in that we consume and produce lot of energy saving that the energy that we produce the key aspect of PRS. We shall help to save the customer energy. By doing this, our customers can also save their money too. In this process we use mostly eco-friendly products that reduce harm and ensure safety to the environment.

Company Ownership
This business will be a partnership firm, owned by three partners. As the operation grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suite the future business needs. The partners will share profits and losses equally. We estimate that our start-up costs will be 30 crores (including legal costs, logo design, Advertising, direct mail, and related expenses). An additional of 5 crores will be required in the bank account as an operating capital for the first two months of operation. The start-up costs are to be financed in equal portions by the owners personal funds.

SWOT ANALYSIS
Strengths Innovation
New concepts introduced

Eco-friendly concept Young management

Weakness New entry into the market Awareness among the people

Opportunities Mass market. Benefit towards promotional activities.

Threats

 Competitors may come up with same idea.

Company Location and Facilities

Initially the office will be located at Tumkur, Karnataka. However, in short time, we intend to expand our localities and facilities.

Table: Start-up Requirements Start-up Expenses Legal Stationery etc. Brochures Insurance Research and development Expensed equipment Other Total Start-up Expense RS.1, 00,000 RS.50, 000 RS.50,000 RS.5,00, 00,000 RS.10, 00,000 RS.30,00,000 RS.2,50,000 RS. 2,00,00,000 Amount

General reserve Start-up Assets Needed Cash Balance on Starting Date Other Short-term Assets Total Short-term Assets Long-term Assets Total Assets Total Requirements Capital A B C Total Investment Short-term Liabilities Accounts Payable0 Current Borrowing Other Short-term Liabilities 0 Subtotal Short-term Liabilities0 Long-term Liabilities0 Total Liabilities0 Total Capital

Rs 2,00,00,000

RS. 5,00, 00,000 RS.1,00, 00,000 RS.1,00, 00,000 RS.7, 00, 00,000 RS. 7, 52, 00,000 RS.10,00,00,000

RS.10, 00, 00,000 RS. 10, 00, 00,000 RS. 10,00,00,000 RS.30, 00, 00,000

RS. 10, 00, 00,000

RS.40, 00, 00,000

Services
We offer services in damage of charger. Ensuring the concept of eco-friendly and reduce, re-use and re-cycle.

Market Analysis
Foot wear is the common part in everyone daily life. We want those make it special. Therefore, professional foot wear maker is a commodity, not a calamity. PRS offers a wide range of variety of foot wears, not forgetting the concept of eco-friendly. As previously stated, this industry has mass market scope so we must meet our customers with huge advertisement by highlighting the special features.

Market Segmentation
As wearing foot wear is compulsory to all human beings, so we consider all adult age group as our market. Due to draw back of that we cannot produce footwear below size 5.

Financial Plan

General Assumptions 2012 2013 2014

Long-term Interest Rate % Tax Rate % Expenses in Cash % Sales on Credit % Personnel Burden %

10.00% 10.00% 10.00% 25.00% 25.00% 25.00% 10.00% 10.00% 10.00% 60.00% 60.00% 60.00% 15.00% 15.00% 15.00%

Salaries Managers Executives Workers Total Rest 50,000p.m (each) Rest 35,000 p.m. (each) Rest 15,000 p.m. (each) Rest 50, 00,000

Break even Analysise

It is a point where a firm neither incurs losses or gain profits. According to us B.E.P reaches in the second year. Year one Sales Expenses
Advertising Sponsoring celebrities event Promotion Bank interest Salaries Other expenses

Rs 5,00,00,000 RS 5,00,00,000 Rs 2,40,00,000 Rs 60,00,000

Rs 1,00,00,000 Rs 10,00,00,000

Total

Rs 25,0,00,0000

Sales Revenue
Casual foot wear Formal Track and sports Stylish

Rs 10,00,00,000 Rs Rs 5,00,00,000 5,00,00,000

Rs 3,00,00,000 Rs 23,00,00,000

Total

Loss

Rs 2,00,00,000

Year two

Sales Expenses
Advertising Sponsoring celebrities event Promotion Bank interest

Rs 3,00,00,000 RS 2,00,00,000 Rs 2,40,00,000 Rs 60,00,000

 Salaries Other expenses

Rs 1,00,00,000 Rs 15,00,00,000 Rs 26,0,00,0000

Total

Sales Revenue
Casual foot wear Formal Track and sports Stylish

Rs 11,00,00,000 Rs Rs 5,50,00,000 6,50,00,000

Rs 3,00,00,000 Rs 26,00,00,000

Total

Target Market Segment Strategy

All adult age group who can effort minimum to the best quality product.

Sales Strategy
The companys sales strategy will be based on the following elements:

Advertising in newspapers, Radio and television with the brand ambassador, sachin and Husain bolt. Outlet promotion through local celebraties. Mobile camp promotion.

Market Needs
The market needs for eco-friendly event foot wear according to the customers' desire to have a comfort. Although major customer segments, look for the price, they often realize that they cannot avail another product at this prices.

Organization structure

The hierarchy starts with C.E.O, followed by Three managers i.e. is Finance manager, Human resources manager and Marketing manager. All these managers have sub-ordinates. The Finance manager has two executives, One for Payments and other for Receipts. The accounts are maintained by them in tally software (7.2 version). Human resources managers have two executives One in in-charge of land halls and other one are for mobile vans. They are further sub-ordinated with other workers to assist them with various works. Marketing manager is provided with three sub-ordinates. One for Advertisements, one for sales and other for mobile vans promotion. These executives are further assisted with workers.

Reduce, Re use and Recycle

Our main intention as already mentioned is eco-friendly, we introduced the concept of reduce, reuse and re-cycle Reduce By providing our foot wears we reduce pollution and harm to the environment. Like killing animals for leather and using the waste rubber and plastic. Re-use The equipment used in the charger we can used further for manufacturing new foot wears. Re-cycle The recycled rubber, recycled plastics, waste products, textiles, and other synthetic products used can be re-cycled and again be made into craw material.