Scribd Logo
Upload

Welcome to Scribd!

  • Innovations in Services Marketing

    Uploaded by

    Mayank Garg
    17 views16 pages
    The document discusses innovations in service offerings in India, including ReMeDi, a telemedicine model that provides quality rural healthcare for less than $1. ReMeDi uses technology and partnerships to operate IT kiosks staffed by trained operators with basic medical equipment, enabling healthcare access anywhere. The document also describes Mirakle, a Mumbai courier service that employs 63 physically challenged operators, and Chamak, a village laundry service that offers washing, drying and delivery for 60 rupees per kilogram. These innovations identify unmet needs, develop simple and sustainable solutions, and have the potential for scalable growth.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses innovations in service offerings in India, including ReMeDi, a telemedicine model that provides quality rural healthcare for less than $1. ReMeDi uses technology and partnerships to operate IT kiosks staffed by trained operators with basic medical equipment, enabling healthcare access anywhere. The document also describes Mirakle, a Mumbai courier service that employs 63 physically challenged operators, and Chamak, a village laundry service that offers washing, drying and delivery for 60 rupees per kilogram. These innovations identify unmet needs, develop simple and sustainable solutions, and have the potential for scalable growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views16 pages

    Innovations in Services Marketing

    Uploaded by

    Mayank Garg
    The document discusses innovations in service offerings in India, including ReMeDi, a telemedicine model that provides quality rural healthcare for less than $1. ReMeDi uses technology and partnerships to operate IT kiosks staffed by trained operators with basic medical equipment, enabling healthcare access anywhere. The document also describes Mirakle, a Mumbai courier service that employs 63 physically challenged operators, and Chamak, a village laundry service that offers washing, drying and delivery for 60 rupees per kilogram. These innovations identify unmet needs, develop simple and sustainable solutions, and have the potential for scalable growth.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    Arvind Shukla

    Ph.D. Professor , BIMTECH

    Services Marketing, Customer Relationship Management

    Marketing of Services is different Six examples of recent innovations in service offerings in India

    INDIA STUDY PROGRAM,2012, Arind Shukla

    Top Quality Rural Health care @ less than $ 1

    ReMeDi
    Enabling Health care
    Anywhere, Anytime.

    72.2% people - live in villages/rural areas 80% doctors live in cities/urban areas India has only 1 doctor per 1500 people
    INDIA STUDY PROGRAM,2012, Arind Shukla

    Rural Health care a complex interplay of

    Availability
    Personnel Infrastructure Medicines

    Affordability

    INDIA STUDY PROGRAM,2012, Arind Shukla

    ReMeDi MODEL

    TECHNOLOGY

    Tie - Ups

    INDIA STUDY PROGRAM,2012, Arind Shukla

    ReMeDi

    A Telemedicine Model viable, sustainable & scale able


    INDIA STUDY PROGRAM,2012, Arind Shukla

    IT Kiosk Basic Medical Equipments Trained Operators Tie up with Doctors Quality Health care in $1 Tie up with local pharmacists Data storage Patient Records Recognition and Awards

    INDIA STUDY PROGRAM,2012, Arind Shukla

    INDIA STUDY PROGRAM,2012, Arind Shukla

    MIRAKLE MODEL
    SOCIAL CAUSE

    +
    Low Price
    INDIA STUDY PROGRAM,2012, Arind Shukla

    PROFESSIONAL SERVICE

    Mumbai Courier Service


    63 Physically Challenged/ Differently enabled (deaf and dumb) Operators + 2 Able -bodied service providers - Highly efficient - Low travel costs - High self esteem
    INDIA STUDY PROGRAM,2012, Arind Shukla

    INDIAN MIDDLE CLASS


    (Families with incomes between 3.4 lacs 17 lacs per annum)

    53.3 million households or 267 million people Grow by 67% in next 5 years
    INDIA STUDY PROGRAM,2012, Arind Shukla

    VILLAGE LAUNDRY CHAMAK MODEL

    Low Costs

    Low Price

    +
    Professional Service
    INDIA STUDY PROGRAM,2012, Arind Shukla

    INDIA STUDY PROGRAM,2012, Arind Shukla

    WASH DRY
    24 Hrs

    IRON DELIVER
    INDIA STUDY PROGRAM,2012, Arind Shukla

    60/Kg

    INDIA STUDY PROGRAM,2012, Arind Shukla

    SERVICE INNOVATION ROUTE


    Identify an unmet need/opportunity Work out accompanying environmental factors Develop an offering simple, sustainable, scalable DISRRUPTIVE INNOVATION An offering which can grow to eventually challenge established competitors Prof Clayton Chirstensen, HBS
    INDIA STUDY PROGRAM,2012, Arind Shukla

    You might also like