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BMOO6-3-3 BCR

Individual

Assignment

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This assignment requires you to draw on several areas of study qithin the Module. you are expected to demonstrate and will be evaluated on the following outcomes.

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2.

Demonstrate the knowledge and u-nderstanding p_r".tl".r (RM). Develop

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of tle_:g!::!!;, principles
lutions

and

to busin

scenarios relating to RM.

3. Demonstrate the abilitv 4.

to

methods

of

ulr

a marketing and

Effectively communicate information and ideas in verbal and non-verbal forms

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THE REOUIREMENTS

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You are to write an assiignment of approximatery 2,500 words. you are required to make fi"T.. qrurity academic lc ;::,::'i"::^?j,.:.":".::-": journals, specialty magazines, white papers, ""d ;;;f.rr,"""i' and respectabre newspapers).

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You are required to submit a softcopy of your assignment in cD format together with your written work before or on the date oisubmission.

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place as we know it. discuss how Internet) isiEan[in]

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Clearly discuss the effectiveness. cl, c

marketing

to one-to-one marketing

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You have

to

make

recommendations to improve

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leasr THREE (3) lCustomer Relationship

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Asia pacific

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