PRESENTED BY

HARSHITA SINGH JASPREET KAUR MITALI MITTAL AAFREEN KHAN

INTRO

INTRODUCTION

India's largest Fast Moving Consumer Goods company with 100 factories across India.
In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956; The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. one of the country's largest exporters and recognised as a Golden Super Star Trading House

 Hindustan Unilever Ltd (HUL) Indias largest fast moving consumer goods ( fmcg) company, its journey began 75 years ago in 1983 , when the company was incorporated . The company stirring the lives of two out of three Indians with over 20 distinct categories in home & personal care products and foods & beverages and also one of the countrys largest exporters . They are manufactured in over 40 factories across India . In 1931 HUL setup its first Indian subsidiary , Hindustan vanaspati manufacturing company followed by Levers brothers India ltd in the year 1933 and United trader ltd in 1935 . These three companies merged to form HUL in November 1956 .

In 1958 , HUL started its research unit Hindustan unilever research center (HLRC) at Mumbai factory . Company become the first foreign subsidiary in India to offer equity to the Indian public. HUL recognized by govt of India as star trading house in export in 1992 TURNING POINTS : HUL s largest competitor TATA OIL MILLS CO ( TOM CO) merge with it in 1993 and get accomplished in dec 1994 .

HUL recognized as super star trading house in 1995 .

 HUL forms Nepal lever ltd in 1994 HUL and US based Kimberley Clark corporation form 50:50 joint venture to become Kimberley clark lever ltd to market huggies diapers and kotex famines care products . HUL acquired Kwality and Milk food ltd 100% brand names and distribution assets accordingly , HUL introduced WALLs . The company Lakme ltd came to joint ventures and formed Lakme lever ltd . Ponds India ltd was merged with HUL on Jan 1998. The company acquired Marine business from Amalgam group companies on march 2003.

 The company has disposed its Mushroom business which formed part of KICM (Madras ) ltd and its Seeds business also in the year 2004 .

As of dec 2005 , Lever India exports ltd , Lipton India exports ltd , Merry wheather food products ltd , Toc disinfectants ltd and International fisheries ltd was merged with the company HUL , both the five companies are wholly owned subsidiaries of the company Vasishti detergents ltd ( VDL) came into hold of the company as a result of amalgamation of the Tata oils mills co ltd , VDL was merged with the company in feb 2006 .

 In march 2007 Sangam Direct a non store home delivery retail business operated by Unilever India exports ltd (UIEL) ,a fully owned subsidiary was transformed to Wadhavan foods retail pvt ltd (WFRFL) on a slump sale business and also in same month of the same year , the company had carried out demerger of its operational facilities in Shamnagar , Jamnagar,Janman lands into three independent and separate companies being 100% subsidiaries of the company KNOWN AS Shamnagar estates pvt ltd , Jamnagar properties pvt ltd and Hindustan kwality walls food ltd . in June 2007 the company has changed its name from Hindustan lever ltd to HINDUSTAN UNILEVER LTD . Recently Hewitt associates ranked HUL among the top four companies globally in the list of global top companies for leaders .

 the company was ranked NO1 in the Asia pacific region and in india During 2008 Unilever announced its collaboration with the Indian Dental Association (IDA) in conjunction with the World Dental Federation (WDF) through its Pepsodent , leading oral care brand.

HUL has more than 670 lives patents and 700 million consumers use HUL brands in India as a part of daily life.

HUL indentified five key platforms and have articulated goals , both short term and long term stretching to 2015 , would work in areas of health and nutrition and women empowerment on the social front , the economic agenda would be to enhance livelihoods and the environmental agenda would focus on water conservation and cutting green house gasses . UPDATES : 20 Jan 2012 - HUL announces changes in management committee 20 Jan 2012 - HUL to enter into agreement with Unilever to Berylcreem in India. 25 Jan 2012 - HUL announces financial results 27 Jan 2012 - the Unilever foundation launched

COMPANY PROFILE
Type : Public (BSE: 500696) Industry : Fast-moving consumer goods Founded : 1933 Headquarter : Mumbai, Maharashtra, India Key people : Harish Manwani (Chairman), Nitin Paranjpe (CEO and Managing Director) Products : Home & Personal Care, Food & Beverages Revenue : 19,401 crore (US$4.27 billion) (2010-2011)[1] Net income : 2,305 crore (US$507.1 million) Employees: 16,500 (2011) Parcent : Unilever Plc (52%) Website : www.hul.co.in

Lux, lifebuoy, dove Personal wash Pears, rexona, breeze,

Surf excel Laundry

Wheel
sunlight Fair & lovely

Skin care

Ponds vaseline Sunsilk Clinic

Hair care
Hindustan unilever ltd Oral care

Pepsodent closeup

Deodorants

Axe rexona

Color cosmetics

lakme

ayurvedic

ayush

CONTRIBUTION TO DIFFERENT SECTORS

2.2%

7.3%

HOME & PERSONAL CARE

16.2%

FOODS 74.3% EXPORTS OTHERS(CHEMICALS, WATER)

MARKET CAPITALISATION AS PER BSE Dec 2008

Competitors of HUL SOAPS

HUL brands
Lux Rexona Breeze

Competitors brands
Santoor, Chandrika

Cinthol, Mysore Sandal

Godrej no. 1, Nirma

Lifebuoy

Dettol

Competitors of HUL SOAPS

HUL brands
Pears Dove Hamam Liril

Competitors brands
Santoor, Savlon Camay Margo Cinthol

Competitors of HUL Hair Care

Sunsilk
Clinic Plus Dove

Pantene
Head & Shoulders LOreal, Garnier

Competitors of HUL Oral Care

Pepsodent Close Up

Colgate Meswak Dabur Red Anchor

TEA

SALT

SOUPS

ICE CREAM

COMPETITORS
SURF EXCEL: ARIEL WHEEL: NIRMA
RIN: TIDE

SWOT Analysis
Strengths:
Strong brand portfolio, price quantity & variety. Innovative Aspects. Presence of Established distribution networks in both urban and rural areas. Solid Base of the company. Corporate Social Responsibility(CSR)

Weaknesses: .
Strong Competitors & availability of substitute products. Low exports levels. High price of some products.
High Advertising Costs.

SWOT Analysis
Opportunities:
Large domestic market over a billion populations . Untapped rural market. Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers. Export potential and tax & duty benefits for setting exports units.

Threats:

Tax and regulatory structure. Mimic of brands Removal of import restrictions resulting in replacing of domestic brands. Temporary Slowdown in Economy can have an impact on FMCG Industry.

Corporate social responsibility

Providing education on health and hygiene Women empowerment Water management Rehabilitation of special or underprivileged children Care for the destitute and HIV-positive

Rural development.
Plays active role in natural calamities

EVERYDAY I WILL SELL. EVERYDAY I WILL EARN. MONEY. RESPECT

Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less.

micro-enterprise opportunities for rural women

Providing health n hygiene education through shaktivani program ishakti portal Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women entrepreneurs and generating Rs.700-1000 per month to each women.

PRODUCTS
Fair n lovely Knorr( soups)

TAGLINES
Gorepan se kahi jada saaf gorapan Itna healthy ki mummy khush itna yummy ki tummy khush

BRAND AMBASSADORS
kiran thapar kajol

Bru coffee
lux

Aisa taste jo har pal ko karde lite

Nami ko lock kare twacha banaye narm aur mulayam

Shahid kapoor & priyanka chopra

Aishwaraya , ankita n sushant

PRODUCTS
Clinic all clear
Vim Taj mahal tea Surf excel Rin Dove

TAGLINES
When u wear black take a clear license
Har chiknayi khatam lage 20 sec se b kam Wah taj ! Daag ache hai ! Chaunko nai chamko Dove does not dry your skin like soap

BRAND AMBASSADORS
Shahid kapoor n asin
Sakshi tanwar Saif ali khan

Thank you for your time....