MAJOR PROJECT REPORT ON MARKET SEGMENTATION ON NOKIA COMPANY IN COMPARISON WITH OTHER MOBILE COMPANIES A Project submitted in partial

fulfillment of the requirements for BBA in Management

AMIT KUMAR DAHIYA

ENROL. NO. - 12219201709 STUDENT OF

SUBMITTED BY

LINGAYAS LALITA DEVI INSTITUTE OF MANAGEMENT & SCIENCES

MANDI ROAD, NEW DELHI-110047

UNDER THE SUPERVISION OF Mr. Pranav Sir SUBMITTED TO

GURU GOBIND SINGH INDRAPASTHA UNIVERSITY DELHI, INDIA

CERTIFICATE
Certified that this project report MARKET SEGMENTATION ON NOKIA COMPANY IN COMPARISON WITH OTHER MOBILE COMPANIES

Is the bonafide work of AMIT KUMAR DAHIYA who carried out the project work under the supervision of MR. PRANAV MISHRA.

SIGNATURE Mr. Pranav Mishra HEAD OF THE DEPARTMENT

SIGNATURE Mr. PRANAV MISHRA PROJECT INCHARGE

BACHELOR IN BUSINESS ADMINISTRATION

LINGAYAS LALITA DEVI INSTITUTE OF MANAGEMENT & SCIENCES MANDI ROAD, NEW DELHI-110047

DECLARATION
I hereby declare that the project work MARKET SEGMENTATION ON NOKIA COMPANY IN COMPARISON WITH OTHER MOBILE COMPANIES Submitted to the GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, Is a record of an original work done by me under the guidance of Mr. PRANAV MISHRA HOD(head of department), LINGAYAS LALITA DEVI INSTITUTE OF MANAGEMENT & SCIENCES, And this project work has not performed the basis for the award of any Degree to the best of my knowledge.

SIGNATURE AMIT KUMAR DAHIYA Enroll. NO. :- 12219201709

ACKNOWLEDGEMENT
I owe a great many thanks to a great many people who helped and supported me during the writing of this report. My deepest thanks to Lecturer, Mr. PRANAV MISHRA (The Guide of the project for guiding) For correcting various documents of mine with attention and care. He has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to the HOD of BBA (BACHELOR IN BUSINESS ADMINISTRATION), For extending his support. My deep sense of gratitude to Mr. Pranav Mishra(Hod), Support and guidance. Thanks and appreciation to the helpful people For their support. I would also like to thank my Institute and my faculty members without whom this project would have been a distant reality.