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Coke Vs Pepsi
Coke Vs Pepsi
Pepsi
History
Origination
Targets Leaders Pepsi
is almost leading
Expansions
Deals with McDonalds and Burger King Purchased Minute Maid, Duncan foods & Belmont spring water Acquired Planet Java coffee drink brand Acquired Mad River juices and tea
Acquired Pizza Hut (1978),Taco Bell (1986) and KFC (1986) Merged with Frito Lay to form Pepsi Co Purchased Quaker Oats
Recent strategies
Expand international markets Lower operating costs Diversify into other beverages and food products
Recent status
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Cargill Nestle ADM PepsiCo Kraft Unilever Bunge Tyson Coca Cola MARS