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Coca Cola vs.

Pepsi

History
Origination
Targets Leaders Pepsi

is almost leading

Expansions

Deals with McDonalds and Burger King Purchased Minute Maid, Duncan foods & Belmont spring water Acquired Planet Java coffee drink brand Acquired Mad River juices and tea

Acquired Pizza Hut (1978),Taco Bell (1986) and KFC (1986) Merged with Frito Lay to form Pepsi Co Purchased Quaker Oats

Recent strategies

Expand international markets Be health conscious Diversify into noncarbonated beverages

Expand international markets Lower operating costs Diversify into other beverages and food products

Recent status
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Cargill Nestle ADM PepsiCo Kraft Unilever Bunge Tyson Coca Cola MARS

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