Q.6 Do you collect any information search before making purchase?

Yes NoQ.7 If yes, which sources are used? Magazines Dealers

Sales Executives Operators reference Pamphlets and catalogue

Reference from friends and relatives Any other Q.8 Wh at are

the features you look for in a product befor e making purchase deci sion?

Givepreferenc es (1-Highest, 6- least) Brand credibility

Price and Discount After sales services and parts, network

Value for money Vehicle performance Add on features or

ergonomics of design Q.9. Which of these marketi ng / sales

schemes attra cts you while purc hasing any co nnection? Good Network

Discount scheme Service package Any other Q.10 If

you have to purchase a new connection or product in near future, which Brand

will you go for and why? _______ ___________ ___________ ___________ _________ __

___________ ___________ ___________ ___________ ___ ________ ___________ ___________

___________ ________ Q.1 1 Are you aw are of various promotional activities bein g run by Airtel

, if yes then h ow?Are you satisfied with these promotional activities?

Customer Care By Ad Films By Camp 24 hrs call center

servicesVeryS atisfiedSatisfie d SomewhatSati sfiedNotsatisfi ed

Q.12 How would you rate Airtel performance as your

expectation on 5 points scale (5Highest?)1 2345 After Sale service

Maintenance Product as per expectationQ. 13 What are you suggestio

ns for improving the product quality, servic e availability and partsavailabilit

y?__________ ___________ ___________ ___________ ___________ ___________ ___________

___ ________ ___________ ___________ ___________ ___________ ___________ ___________

_____ ______ ___________ ___________ __________