Questionnaire Impact of TV Advertisement on Children Buying Behavior

Q1: Gender 1) Male 2) Female Q2 : Age 1) Under 20 2) 20-30 3) 30-40 4) 40-50 5) 50+ Q3: Occupation 1) Banker 2) Doctor 3) Accountant 4) Engineer 5) Businessman 6) House wife Q4: Income 1) Under Rs. 15,000 2) Rs. 15,000 25,000 3) Rs. 25,000 35,000 4) Rs. 35,000 45,000 5) Rs. 45,000 55,000 6) Rs. 55,000 + 7) None

3) 4) 5) 6)

Gulberg Faisal Town Bahria Town Other (specify)

Q6: Education 1) Under Matriculation 2) Matriculation 3) Intermediate 4) Graduate 5) Post Graduate

Q5: Location 1) D.H.A 2) Model Town

Listed below are statements that describe the aspects of Television Advertisement and its impact on the children buying behavior. Please opt for the appropriate column to indicate the degree to which you agree or disagree
Strongly Agree 5 Agree 4 Scale Dont know 3 Disagree 2 Strongly Disagree 1

Unnecessary Purchasing

SA 5

A 4

DK 3

DA 2

SDA 1

1 2 3

Children insist on purchasing the product when they see the ad of it Commercials influence the children to purchase the product that they already have. The characters in the commercials influence their buying intention.
Low Nutritional Food

4 5 6

Children ask for candies and other low nutritional products when they see on commercials. Obesity in Children is being increased via Advertisements. Children like to prefer to have junk food as compared to home cooked food.
Materialism

7 8 9 10

Children become more obsessive with toys because of their commercials. Children dont want to eat food but want to go to McDonald /KFC. Children dont believe more in relationship rather than getting gifts from nearest & dearest. Children dont need hug but need an I-pod or Play stations. My child shows me unusual affection before making a request The demand of children increased when they explored the new ads. The children are very keen about to know the thing which is broadcast in ads. TV ads are easy for children to remember

Awareness Through TV Advertisement

11 12 13

TV Advertisement 14 My child does not pay attention to advertisements 15 16 17 18 Television advertisements are harmful for my children My child remembers all the advertisements that he/she is exposed too TV advertisement add value to children knowledge of brands TV advertisement encourages unhealthy food habits in my child