1. What is your Age Group ?

 15-25

 26-35

 36-45

2. What is your Marital Status?

 Married

 Unmarried

3. What is your Education Background?

 SLC or Below

 +2

 Bachelors

 Masters

4. What is your Monthly Income?

 5000-15000

 15001-25000

 25001-35000

 Above 35000

5. What is your Frequency of watching television?

 Most of the time

 Sometime

 Often

 Never

6. What Sources of advertisement you think is most effective and reliable?

  Television

 Radio

 Outdoors 9hoarding boards, pamphlets

 Newspaper and magazines

 Other (social networking sites like FB and twitter)

7. Do you purchase any product after watching television advertisement?

 Yes

 No

8. Which television shows do you watch often?

 News

 Tele-serials

 Comedy shows

 Reality shows

 Others

9. Why do you think television advertisement are more effective

 like television advertisement due to its reliability

 television advertisement are trustworthy

 television advertisement are believable

10.What information do you get about the product after watching television
advertisement?
 New features about FMCG products
 television advertisements helps in determining brand preference

 Up to date information are provided by television advertisement

  television advertisement provide more education about products

11.What decision factor determines you to buy a product after watching

television advertisements?
 when confused television advertisement helps in decision making

 helps in quick decision making

 worthiness of FMCG product is determined through television advertisement